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Director-US Marketing (NYX) - Job Opportunity at L'Oréal

El Segundo, United States
Full-time
Senior
Posted: March 14, 2025
On-site
USD 128,000 - 180,000 per year

Benefits

Competitive bonus structure typical for director level
Standard L'Oréal corporate benefits package
Career development and global mobility opportunities
Professional development and training programs
Employee product discounts

Key Responsibilities

Lead strategic vision and execution for NYX's Lip category portfolio
Manage P&L responsibility including gross margin optimization and forecasting
Drive cross-functional collaboration with retailers and distributors
Develop and mentor high-performing marketing teams
Own communication strategies and media planning for category
Execute marketplace analysis and consumer insight development
Present strategic initiatives to senior management

Requirements

Education

Bachelor's degree in Marketing and/or International Business, Master's degree preferred

Experience

7+ years of marketing experience

Required Skills

Deep knowledge of global beauty landscape Strategic thinking and business acumen Project management expertise Strong communication and presentation skills Team leadership and development Financial management and P&L oversight 360-degree marketing knowledge Consumer insights and market analysis
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Sauge AI Market Intelligence

Industry Trends

The beauty industry is experiencing rapid digital transformation with increasing focus on social commerce and influencer marketing.The lip category has shown resilient growth post-pandemic, with innovative formulations and sustainable packaging driving consumer interest.Multi-channel retail strategies are becoming critical as beauty brands balance DTC, specialty retail, and mass market presence.

Salary Evaluation

The offered salary range of $128,000-$180,000 is competitive for a director-level marketing position in the Los Angeles metro area, particularly in the prestige beauty sector. The range allows for experience-based differentiation and reflects the strategic importance of the lip category to NYX's portfolio.

Role Significance

Likely managing a team of 5-8 marketing professionals, including category managers and marketing managers.
Director-level position with significant P&L responsibility and strategic influence on a major category within NYX Professional Makeup's portfolio.

Key Projects

New product development and launch strategies for the lip category Annual business planning and budget allocation Market expansion initiatives Digital transformation of marketing approaches Sustainability and innovation programs

Success Factors

Deep understanding of Gen Z and Millennial beauty consumers Ability to balance creative vision with commercial execution Strong cross-functional leadership skills Data-driven decision-making capability Innovation mindset with practical execution skills

Market Demand

High demand position due to the beauty industry's continued growth and the strategic importance of color cosmetics in the mass prestige segment.

Important Skills

Critical Skills

Global beauty market expertise - essential for understanding competitive landscape and trends P&L management - crucial for driving category growth and profitability Team leadership - vital for developing high-performing marketing organization Strategic thinking - necessary for long-term category vision and growth

Beneficial Skills

Digital marketing expertise Sustainability knowledge International business experience Change management capabilities

Unique Aspects

Rare opportunity to lead a major category in a globally recognized beauty brand
Position combines creative marketing with significant P&L responsibility
Role offers exposure to both mass market and prestige beauty segments

Career Growth

Typical tenure in role is 3-4 years before advancement, with potential for international mobility within L'Oréal Group

Potential Next Roles

VP of Marketing Global Category Director General Manager Chief Marketing Officer

Company Overview

L'Oréal

L'Oréal is the world's largest beauty company, with NYX Professional Makeup representing its successful entry into the mass prestige makeup category.

NYX is a leading mass prestige makeup brand known for professional-quality products at accessible price points.
El Segundo location serves as NYX's global headquarters, indicating strategic importance of US market to brand's global growth.
Fast-paced, innovation-driven environment with strong emphasis on entrepreneurial thinking and cross-cultural collaboration.
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