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e-Commerce Manager (EMEA) - Job Opportunity at SYLVANIA LIGHTING

Remote, Europe
Full-time
Senior
Posted: June 27, 2025
Remote
Based on the senior-level responsibilities, EMEA regional scope, and specialized eCommerce expertise required, this role likely offers €70,000-€95,000 annually plus performance bonuses. The remote flexibility across multiple European countries and the comprehensive benefits package suggest competitive compensation positioning within the upper tier of regional eCommerce management roles.

Benefits

Comprehensive company pension scheme providing long-term financial security and retirement planning support
Cycle to work scheme promoting sustainable transportation while offering tax-efficient bicycle purchases
Holistic health and wellbeing programme supporting physical and mental wellness initiatives
Life insurance coverage providing financial protection and peace of mind for employees and their families
Premium private medical insurance ensuring access to quality healthcare and reduced waiting times
Enhanced sick pay provisions offering financial stability during health-related absences
Flexible work from home arrangements enabling optimal work-life balance and productivity
Performance-based bonus scheme directly linking compensation to individual and company success
Remote working flexibility across multiple European countries providing geographic freedom

Key Responsibilities

Drive strategic market expansion across EMEA by developing comprehensive Amazon business strategies that encompass market selection, fulfillment optimization, and revenue maximization across multiple European territories
Lead digital transformation initiatives by establishing and scaling direct-to-consumer presence across key online marketplaces while ensuring commercial optimization aligned with local market dynamics
Orchestrate end-to-end eCommerce platform launches including B2C and B2B webshops with full operational readiness encompassing logistics, inventory management, and financial alignment
Design and implement scalable infrastructure frameworks that support long-term business growth while ensuring operational excellence across all digital touchpoints
Shape strategic product portfolio decisions by collaborating with cross-functional teams to drive digital-specific product introductions, lifecycle planning, and demand forecasting accuracy
Establish organization-wide eCommerce excellence standards through budget management, continuous improvement processes, and commercial objective alignment
Lead cross-functional collaboration initiatives serving as primary interface between eCommerce operations and web development, marketing, IT, and creative teams to deliver seamless customer experiences
Drive data-driven decision making by defining critical KPIs, generating comprehensive performance analytics, and translating insights into actionable business strategies
Execute comprehensive digital marketing strategies including SEO/SEM optimization, PPC campaign management, and conversion rate optimization to maximize traffic and sales performance

Requirements

Education

Masters or bachelor's degree in marketing, business administration, or eCommerce/digital marketing, Information Systems or a related field

Experience

Significant experience working in a multinational, matrixed organization with cross-border responsibilities and in depth hands-on experience in marketing, eCommerce, or digital marketing

Required Skills

Amazon FBA and/or FBM operations across multiple markets Direct-to-consumer (DTC) sales via third-party marketplaces Launching and scaling B2C and B2B webshops Data and analytics tools to drive traffic and optimize conversion Middleware platforms such as Linnworks, PennyMarkets management Digital marketing, content strategy, and performance optimization Connected (IoT/smart) products or services promotion Strategic thinking with excellent execution and project management skills Leadership in building and developing teams Self-starter mindset with high sense of urgency Excellent communication and collaboration skills Business travel and working with culturally diverse teams Fluent in English with other European languages as plus
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Sauge AI Market Intelligence

Industry Trends

The lighting industry is experiencing a significant digital transformation as traditional manufacturers pivot toward direct-to-consumer models and smart lighting solutions. SYLVANIA's focus on eCommerce reflects the broader industry shift away from purely B2B wholesale distribution toward omnichannel strategies that capture higher margins and direct customer relationships. This trend has accelerated post-pandemic as consumers increasingly purchase home improvement and lighting products online. European eCommerce regulations are becoming increasingly complex with varying VAT requirements, consumer protection laws, and marketplace regulations across different countries. Companies operating across EMEA must navigate this regulatory landscape while maintaining consistent brand experience, making regional eCommerce expertise crucial for market penetration and compliance. The integration of IoT and smart home technologies in lighting products is driving new eCommerce requirements including technical product education, compatibility information, and post-purchase support services. This technological evolution requires eCommerce managers to understand both traditional retail principles and emerging connected product ecosystems. Amazon's dominance in European markets continues to grow, but regulatory scrutiny and marketplace fees are pushing brands to diversify their digital presence through owned channels and alternative marketplaces. This multi-platform approach requires sophisticated inventory management and pricing strategies across different channels.

Role Significance

The role likely involves managing a virtual team of 3-8 professionals including marketplace specialists, digital marketing coordinators, and operations personnel across different European markets. Additionally, the position requires extensive cross-functional collaboration with product management, IT, logistics, and regional sales teams, effectively influencing a broader network of 15-25 stakeholders.
This is a senior individual contributor role with significant strategic responsibility and cross-functional leadership requirements. The position operates at a regional level with substantial autonomy in strategy development and execution, indicating high organizational trust and accountability. The role combines strategic planning with hands-on execution, typical of senior management positions in mid-to-large enterprises.

Key Projects

Multi-country Amazon marketplace expansion with localized fulfillment strategies and market-specific product portfolios Implementation of integrated eCommerce platform supporting both B2B dealer networks and direct consumer sales Development of smart lighting product launch campaigns including technical content creation and customer education initiatives Cross-border logistics optimization projects including inventory positioning and fulfillment cost reduction Digital marketing automation implementation for lead generation and customer retention across European markets

Success Factors

Deep understanding of European marketplace dynamics including cultural preferences, regulatory requirements, and competitive landscapes across key markets like Germany, France, UK, and emerging Eastern European territories Ability to balance strategic vision with operational execution while managing complex matrix organization relationships and competing regional priorities Technical proficiency in eCommerce platforms, middleware integration, and data analytics combined with commercial acumen for pricing, promotion, and inventory optimization Strong project management capabilities to coordinate multiple market launches, system implementations, and cross-functional initiatives simultaneously Cultural adaptability and communication skills to work effectively across diverse European markets while maintaining consistent brand standards and operational excellence

Market Demand

High demand exists for experienced eCommerce managers with multi-market European experience, particularly those with Amazon FBA expertise and B2B/B2C platform management skills. The lighting industry's digital transformation and the complexity of EMEA operations create strong competition for candidates with this specific skill combination.

Important Skills

Critical Skills

Amazon FBA/FBM expertise is absolutely essential as Amazon represents the largest eCommerce opportunity across European markets, and the complexity of multi-country operations requires deep platform knowledge and optimization capabilities Cross-functional leadership skills are crucial for success in the matrix organization structure, requiring ability to influence without direct authority while coordinating complex projects across multiple stakeholders and geographic regions Data analytics proficiency is critical for driving performance optimization across multiple channels, markets, and product categories while providing actionable insights for strategic decision-making European market knowledge including regulatory compliance, cultural preferences, and competitive dynamics is essential for successful market entry and expansion strategies

Beneficial Skills

Connected product/IoT experience provides significant advantage as the lighting industry continues evolving toward smart home integration and requires understanding of technical product positioning and customer education Additional European language capabilities beyond English enhance market penetration effectiveness and stakeholder relationship building across diverse cultural contexts Manufacturing industry experience helps navigate complex product portfolios, inventory management challenges, and B2B relationship dynamics that are unique to industrial companies Digital marketing automation expertise becomes increasingly valuable for scaling personalized customer experiences across multiple markets and customer segments

Unique Aspects

The combination of traditional lighting industry experience with cutting-edge eCommerce expertise creates a unique positioning for professionals seeking to drive digital transformation in established manufacturing companies
The role offers rare opportunity to build eCommerce capabilities from strategic foundation through operational execution across multiple sophisticated European markets
Integration of B2B and B2C eCommerce strategies within a single role provides comprehensive commercial experience that's valuable across industries
The focus on connected/IoT lighting products positions the role at the intersection of traditional retail and emerging smart home technology markets
Remote work flexibility across multiple European countries offers exceptional geographic freedom while maintaining career advancement opportunities

Career Growth

Career progression to director-level roles typically occurs within 3-5 years given the strategic nature of this position and the valuable cross-functional experience gained. The regional scope and P&L responsibility provide strong foundation for senior leadership roles in digital commerce or general management.

Potential Next Roles

Regional Digital Commerce Director overseeing broader geographic territories or additional product categories within SYLVANIA or similar industrial companies VP of eCommerce for mid-size manufacturing companies seeking to accelerate digital transformation and multi-channel growth General Manager positions in digital-native companies or traditional manufacturers establishing dedicated eCommerce business units Consulting director roles specializing in industrial eCommerce transformation for consulting firms serving manufacturing clients

Company Overview

SYLVANIA LIGHTING

SYLVANIA LIGHTING is a well-established global lighting manufacturer with significant heritage in both consumer and professional lighting markets. As part of the broader SYLVANIA brand family, the company has been transitioning from traditional distribution models toward direct-to-consumer strategies while maintaining strong B2B relationships. The company's focus on connected lighting solutions and smart home integration reflects industry-wide digital transformation efforts.

SYLVANIA maintains a strong market position as a recognized brand in the lighting industry with established distribution networks across Europe. The company competes with both traditional lighting manufacturers and newer smart home technology companies, requiring sophisticated go-to-market strategies that leverage brand heritage while embracing digital innovation.
The EMEA focus indicates SYLVANIA's recognition of Europe as a critical growth market for eCommerce expansion. The flexibility to base the role in Hungary, Germany, France, or the UK suggests established operations across these markets with potential for broader European expansion through digital channels.
The emphasis on matrix organization navigation, cross-functional collaboration, and entrepreneurial mindset suggests a dynamic work environment that values innovation and results-oriented performance. The remote work flexibility and comprehensive benefits indicate progressive HR policies designed to attract top talent in competitive digital commerce markets.
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