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Lead Data Analyst, CRM Marketing - Job Opportunity at Hims & Hers

Remote, US
Full-time
Senior
Posted: April 2, 2025
Remote
USD 140,000 - 180,000 per year

Benefits

Competitive base salary with equity compensation program demonstrating strong commitment to employee ownership
Industry-leading unlimited PTO policy with quarterly mental health days showing wellness focus
Comprehensive healthcare package including medical, dental, and vision coverage
Progressive parental leave policy aligned with top tech companies
Employee product discounts supporting brand engagement
401k matching program indicating long-term investment in employee financial wellbeing
ESPP offering additional wealth-building opportunity
Regular team retreats fostering collaboration in remote environment

Key Responsibilities

Lead strategic CRM analytics initiatives to maximize customer acquisition and lifetime value through data-driven decision making
Develop and implement advanced measurement frameworks including long-term holdouts and A/B testing methodologies
Drive customer segmentation strategy using behavioral analysis and predictive modeling
Architect and maintain mission-critical data pipelines supporting CRM operations
Provide strategic recommendations to senior leadership based on complex customer journey analysis
Design and oversee automated reporting systems ensuring data accuracy and business intelligence
Guide technological innovation in CRM analytics while maintaining industry best practices

Requirements

Education

Bachelor's or Master's degree in Computer Science, Data Analytics, or related field

Experience

8+ years of Analytics experience, 5+ years of CRM Analytics experience

Required Skills

Expert SQL proficiency (BigQuery preferred) Python and/or R programming Tableau Desktop or Looker visualization expertise CRM platform knowledge (Braze, Hightouch, Jacquard, Lob) Customer journey mapping Statistical analysis and data modeling Strategic business analysis Project management in fast-paced environments
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Sauge AI Market Intelligence

Industry Trends

Digital health sector is experiencing rapid growth with increasing focus on personalized healthcare delivery and data-driven customer engagement CRM analytics in healthcare is evolving towards predictive modeling and AI-driven personalization Remote-first healthcare companies are setting new standards for digital patient engagement and retention

Salary Evaluation

The offered salary range of $140,000-$180,000 is competitive for a senior CRM analytics role in digital health, reflecting the specialized nature of healthcare data analytics and the company's growth stage

Role Significance

Likely leads a team of 3-5 analysts while collaborating with broader marketing and data science teams
Senior leadership position with direct impact on customer acquisition strategy and revenue growth

Key Projects

Customer lifecycle optimization programs Predictive churn modeling and intervention strategies Marketing automation and personalization initiatives Cross-channel attribution modeling

Success Factors

Deep understanding of healthcare consumer behavior and regulatory environment Ability to translate complex analysis into actionable business strategies Strong stakeholder management skills across technical and business teams Innovation mindset while maintaining compliance and data security

Market Demand

Very high demand due to the convergence of healthcare digitization and advanced analytics requirements in the post-pandemic landscape

Important Skills

Critical Skills

Advanced CRM analytics expertise combining technical skills with healthcare domain knowledge Strategic thinking ability to connect data insights with business outcomes Strong communication skills to influence senior stakeholders

Beneficial Skills

Healthcare industry experience Experience with compliance and privacy regulations Machine learning and AI implementation experience

Unique Aspects

Intersection of healthcare and direct-to-consumer business models requiring specialized analytics approach
Public company status providing unique data scale and resources
Remote-first culture with emphasis on autonomous decision-making

Career Growth

2-3 years in role with demonstrated impact on business metrics

Potential Next Roles

Director of Marketing Analytics Head of Data Science VP of Customer Intelligence

Company Overview

Hims & Hers

Publicly traded digital health platform focusing on accessible, personalized healthcare delivery

Leading position in direct-to-consumer healthcare with strong growth trajectory post-NYSE listing
National presence with remote-first culture enabling broad talent access
Innovation-driven environment with strong emphasis on work-life balance and professional development
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