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Head of Content Communications - Job Opportunity at EBU - European Broadcasting Union

Geneva, Switzerland
Full-time
Executive
Posted: June 4, 2025
On-site
CHF 120,000 - 160,000 per year (approximately USD 130,000 - 175,000), reflecting senior executive level position in international organization based in Geneva with its high cost of living and the specialized nature of European media landscape expertise required

Benefits

Opportunity to work within an outstanding diverse and inclusive multicultural international team that values collaboration and global perspectives
Professional development through engagement with accomplished professionals from wide variety of backgrounds covering impressive range of broadcasting and media professions
Access to extensive European media network and industry connections through EBU's prestigious position in public service broadcasting
Career advancement opportunities within influential international organization that shapes European media landscape
Exposure to high-level strategic initiatives across media, news, technology, innovation, and sports sectors

Key Responsibilities

Lead strategic content creation and marketing initiatives across key EBU focus areas including Media, News, Technology & Innovation, and Sport to maximize organizational impact and member value
Drive audience engagement by ensuring content and stories reach key stakeholders through most creative and compelling channels while maintaining brand integrity and requirements
Provide executive leadership and strategic guidance to experienced content team, fostering high-performance culture and professional development
Establish content prioritization frameworks aligned with corporate objectives to optimize visibility and production across all organizational platforms
Enhance member experience and communicate EBU's value proposition through impactful content strategies that drive membership retention and growth
Develop and implement comprehensive social media content strategies that strengthen EBU's digital presence and stakeholder engagement
Manage complex production and editorial schedules while optimizing team resources and ensuring consistent delivery of high-quality content under tight deadlines
Build and maintain strategic media relations across Europe, leveraging existing networks to amplify EBU's messaging and public service media advocacy
Provide strategic communications counsel to C-suite executives on content positioning and messaging strategies
Drive marketing communications campaigns that effectively reach diverse target audiences and support organizational objectives

Requirements

Education

Master's Degree in Communications, Political science, Media, Marketing, or EU studies

Experience

12+ years of professional related experience in an international environment

Required Skills

Knowledge of Europe's media landscape and passion for public service media Experience of leading and inspiring content teams to deliver high quality output in a fast-paced environment Experience of creating successful marketing communications campaigns and compelling messages for different target audiences Experience in devising, planning and implementing social media content strategies Excellent project management skills with ability to manage productions/editorial schedules Native-level English with excellent writing and presentation skills Knowledge of French a plus Excellent social media skills and knowledge of social analytics tools Familiarity with marketing techniques and understanding of major marketing channels, SEO and CRO Experience with media relations with existing good network of contacts, preferably with media editors across Europe Attention to detail and customer oriented with good multitasking and organisational ability Ability to work under pressure with last-minute tight deadlines Strong people management experience Team player Experience in engaging with and advising C-suite executives
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Industry Trends

European media landscape is experiencing significant digital transformation with public service broadcasters adapting to streaming platforms and multi-platform content distribution strategies to maintain relevance with younger audiences Increasing emphasis on cross-border content collaboration and co-productions among European broadcasters to compete with global streaming giants like Netflix and Amazon Prime Growing importance of data-driven content strategies and audience analytics in public service media to demonstrate value and justify public funding in increasingly competitive media environment Rising focus on combating misinformation and establishing trust through authoritative journalism as public service media differentiates itself from commercial and social media sources

Role Significance

Direct management of small specialized content team (likely 3-5 professionals) with indirect influence over broader communications network across EBU's 56 member organizations throughout Europe and beyond
Senior executive position reporting directly to Director level, with significant autonomy in strategic decision-making and responsibility for shaping organizational communications strategy across multiple high-profile initiatives including sports, news, and technology sectors

Key Projects

Managing content strategy for major European sporting events including Eurovision Song Contest and European Broadcasting Union sports coverage Leading digital transformation initiatives for public service media content distribution and audience engagement Developing crisis communications strategies for European broadcasting during major news events and political developments Coordinating multi-lingual content campaigns across diverse European markets and cultural contexts

Success Factors

Deep understanding of European political and cultural landscape to navigate diverse member organization needs and priorities across different countries and broadcasting systems Ability to balance competing priorities from 56 member organizations while maintaining cohesive organizational messaging and strategic direction Strong diplomatic and relationship management skills to work effectively with senior executives from major European broadcasters and government officials Adaptability to rapidly changing media landscape and ability to anticipate trends that will impact public service broadcasting sustainability and relevance

Market Demand

Moderate to High - specialized role requiring unique combination of European media knowledge, international communications experience, and public service broadcasting expertise, with limited pool of qualified candidates having this specific background

Important Skills

Critical Skills

Native English proficiency with exceptional writing skills is essential as primary language for international communications across diverse EBU membership, requiring ability to craft compelling messages that resonate across different cultural contexts while maintaining precision and diplomatic sensitivity European media landscape knowledge is fundamental to success as role requires deep understanding of different broadcasting systems, regulatory environments, and cultural nuances across 56 member countries to effectively represent their diverse interests and priorities Content team leadership experience is crucial as position involves guiding experienced professionals in fast-paced environment while managing complex editorial schedules and ensuring consistent high-quality output under tight deadlines typical of news and event-driven broadcasting

Beneficial Skills

French language skills provide significant advantage for working in Geneva-based international environment and communicating with key French-speaking member organizations including France Télévisions, RTBF, and RTS Social analytics expertise enables data-driven content optimization and demonstrates measurable impact to member organizations increasingly focused on audience engagement metrics and digital performance SEO and digital marketing knowledge supports EBU's digital transformation efforts and helps member organizations navigate online content distribution challenges in competitive digital landscape

Unique Aspects

Rare opportunity to influence the future of European public service media at the highest strategic level during critical period of digital transformation and increasing competition from global streaming platforms
Access to exclusive network of senior media executives across Europe's most prestigious broadcasting organizations, providing unparalleled professional connections and industry insights
Involvement in major European cultural events including Eurovision Song Contest, European sports coverage, and collaborative journalism initiatives that reach hundreds of millions of viewers
Strategic role in defending public service media values and securing their future relevance in rapidly evolving digital media landscape

Career Growth

Typically 3-5 years for progression to Director level within EBU or similar timeline for transition to equivalent or higher positions at major European broadcasting organizations or international institutions

Potential Next Roles

Chief Communications Officer or Director of Communications at major international media organization or European institution Senior executive positions at major European broadcasters such as BBC, ARD, France Télévisions, or RAI Communications leadership roles at other international organizations such as UNESCO, Council of Europe, or European Commission

Company Overview

EBU - European Broadcasting Union

The European Broadcasting Union is the world's foremost alliance of public service media organizations, representing 56 members in 56 countries across Europe and beyond, serving as the reference point for public service media and promoting their indispensable contribution to modern society

Dominant position as the authoritative voice for European public service broadcasting with significant influence on media policy, content standards, and industry direction across the continent
Central European hub based in Geneva providing strategic advantage for international diplomacy and cross-border collaboration, with extensive network throughout Europe and established relationships with key governmental and media stakeholders
Multicultural, diplomatic environment emphasizing collaboration, public service values, and professional excellence, with opportunities to work on high-profile projects impacting millions of European citizens through member organizations
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