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Senior Manager, Brand Management (Advertising) - Job Opportunity at Marina Bay Sands

Singapore, SG
Full-time
Senior
Posted: August 25, 2025
On-site
SGD 120,000 - SGD 180,000 per year (USD 90,000 - USD 135,000). This estimate reflects Singapore's competitive market for senior brand management roles in the luxury hospitality sector, considering the candidate's 5-7 years experience requirement, strategic responsibilities, and Marina Bay Sands' premium market position. The range accounts for performance bonuses and benefits typical in integrated resort environments.

Benefits

Comprehensive career development programs with opportunities to work alongside industry masters and craft experts
Access to senior leadership and cross-departmental collaboration in a prestigious integrated resort environment
Professional growth through mentorship opportunities and junior staff development responsibilities
Exposure to high-profile brand campaigns and multi-million dollar marketing initiatives
International hospitality and entertainment industry experience with global brand recognition

Key Responsibilities

Lead strategic brand program development across multiple channels while managing complex project lifecycles and driving flawless execution in dynamic environments
Shape high-level business and marketing strategy while delivering tactical executions that directly impact customer acquisition and brand positioning
Serve as senior brand ambassador to C-suite stakeholders and department heads, originating strategic ideas and aligning organization-wide brand initiatives
Maintain brand integrity across all touchpoints including property signage, digital assets, promotional materials, and customer communications with direct impact on brand equity
Drive organizational alignment by translating strategic brand vision into authentic customer experiences across marketing, operations, and service delivery teams
Develop and mentor junior marketing professionals while building cross-functional relationships that enhance brand execution capabilities
Evaluate and optimize creative strategies, media planning, and brand execution with direct accountability for brand performance and market positioning

Requirements

Education

Bachelor's degree

Experience

At least 5-7 year's experience with an brand organization or as a brand consultant, or related field

Required Skills

Deep understanding of the branding process and strategic management Obsessive attention to detail when it comes to brand execution Ability to thrive in fast-moving environments Strong focus and multi-tasking capabilities Team-oriented mindset with collaborative approach Generous with time and open communication style
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Sauge AI Market Intelligence

Industry Trends

The integrated resort and hospitality industry is experiencing significant digital transformation, with brands investing heavily in omnichannel customer experiences that blend physical and digital touchpoints. This trend is particularly pronounced in Asian markets where technology adoption rates are high and customer expectations for seamless brand experiences continue to evolve. Brand management roles in the hospitality sector are increasingly focusing on experiential marketing and authentic storytelling, moving beyond traditional advertising to create immersive brand narratives that resonate with diverse international audiences. This shift requires professionals who can balance creative vision with operational excellence. The luxury hospitality and entertainment sector in Singapore is becoming more competitive with new developments and international brands entering the market, requiring sophisticated brand differentiation strategies and deeper customer insight capabilities to maintain market leadership positions.

Role Significance

Typically manages 2-4 direct reports in junior brand and marketing coordinator roles, while collaborating with teams of 15-20 professionals across creative, digital, operations, and external agency partners. The role serves as a central coordination point for brand initiatives involving multiple departments.
This is a senior individual contributor role with significant strategic influence and cross-functional leadership responsibilities. The position sits at the intersection of brand strategy and operational execution, requiring someone who can influence at the executive level while managing detailed brand implementation across multiple departments and touchpoints.

Key Projects

Large-scale integrated marketing campaigns spanning multiple venues and customer segments with budgets typically ranging from SGD 500K to SGD 2M Brand refresh initiatives including visual identity updates, signage systems, and digital asset libraries Product launch campaigns for new entertainment offerings, dining concepts, or hospitality experiences Customer experience mapping and brand touchpoint optimization projects across the entire property ecosystem

Success Factors

Strategic thinking combined with exceptional execution capabilities, as the role requires both big-picture brand vision and meticulous attention to implementation details across dozens of brand touchpoints Cross-cultural communication and stakeholder management skills, given the international nature of the business and diverse team structures typical in Singapore's hospitality sector Adaptability and problem-solving agility, particularly important in the dynamic entertainment and hospitality environment where brand responses must be rapid and contextually appropriate Brand stewardship mindset with deep understanding of how brand decisions impact long-term customer loyalty and business performance in competitive luxury markets

Market Demand

High demand driven by Singapore's position as a regional hub for luxury hospitality and entertainment, with limited supply of experienced brand managers who understand both strategic brand development and operational execution in complex multi-venue environments.

Important Skills

Critical Skills

Strategic brand thinking is essential as this role directly impacts how a globally recognized destination maintains its market position and customer appeal in an increasingly competitive luxury hospitality market Cross-functional collaboration skills are vital given the complexity of managing brand consistency across hotel operations, restaurants, retail, entertainment venues, and convention facilities, each with distinct operational requirements Project management and execution excellence are crucial as brand initiatives in this environment involve multiple stakeholders, significant budgets, and direct impact on customer experience and revenue generation

Beneficial Skills

Digital marketing expertise and understanding of social media brand management, particularly important for reaching international audiences and maintaining relevance with younger luxury travelers Cultural sensitivity and international market awareness, valuable for developing brand communications that resonate across diverse Asian and global markets Event marketing and experiential design knowledge, which enhances the ability to create memorable brand experiences in the entertainment and hospitality context

Unique Aspects

This role offers rare exposure to integrated resort brand management, combining hospitality, entertainment, retail, and convention marketing in a single ecosystem - experience that is highly valuable and transferable to other complex multi-venue operations
The position provides direct access to senior leadership and strategic decision-making processes in one of Asia's most prominent hospitality brands, offering exceptional visibility and networking opportunities
Working with Marina Bay Sands' iconic architecture and landmark status provides unique brand marketing challenges and opportunities that few other properties can offer, including managing a brand that is synonymous with Singapore's skyline

Career Growth

Career progression to director-level roles typically occurs within 3-5 years for high-performing brand managers in Singapore's competitive market, particularly for professionals who demonstrate success in complex multi-stakeholder environments and measurable brand performance improvements.

Potential Next Roles

Brand Director or Head of Brand Marketing roles within large hospitality or entertainment companies Marketing Director positions overseeing broader marketing functions including digital, partnerships, and customer acquisition General Manager roles in boutique hospitality properties where brand and operations expertise combine Consulting roles specializing in hospitality brand strategy for international expansion

Company Overview

Marina Bay Sands

Marina Bay Sands is Singapore's flagship integrated resort and one of Asia's most recognizable hospitality and entertainment destinations. The property combines luxury hotel accommodations, world-class dining, retail, entertainment venues, and convention facilities, making it a complex brand ecosystem requiring sophisticated marketing coordination.

As one of Singapore's most iconic developments and a key driver of the country's tourism economy, Marina Bay Sands holds a premium market position with international brand recognition. The property serves as a benchmark for luxury hospitality experiences in the Asia-Pacific region.
Marina Bay Sands operates as a destination property with significant influence on Singapore's hospitality and tourism sector. The brand's regional impact extends throughout Southeast Asia, attracting visitors from across the Asia-Pacific region and serving as a gateway for international travelers.
The work environment emphasizes excellence, attention to detail, and collaborative achievement in a fast-paced, high-stakes environment. The company culture values innovation, customer-centricity, and professional development, with opportunities to work alongside industry leaders and international teams.
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