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Senior Data Analyst - Marketing - Job Opportunity at Holman

Mount Laurel, US
Full-time
Senior
Posted: April 3, 2025
Hybrid
USD 81,210 - 117,760 per year

Benefits

Comprehensive health insurance with vision and dental coverage
Life and disability insurance with enhanced protection
Flexible spending and health savings accounts for tax advantages
401(k) with company match showing investment in employee future
Generous PTO with additional specialized leave (parental, military, bereavement)
Professional development support through tuition reimbursement
Employee assistance program for work-life balance
Forward-thinking parental leave policies

Key Responsibilities

Lead strategic data analysis initiatives for marketing optimization
Develop and maintain advanced attribution models for marketing ROI analysis
Drive data-informed decision making through statistical modeling and predictive analytics
Design and implement interactive Power BI dashboards for executive insights
Mentor junior analysts while maintaining technical excellence
Manage data quality and governance across marketing systems
Direct integration of macro-market data for competitive positioning

Requirements

Education

Master's degree in Data Science, Statistics, Analytics, or related field preferred; Bachelor's degree with relevant experience accepted

Experience

5+ years in marketing analytics, data science, or business intelligence

Required Skills

Python R SQL Power BI Databricks GA4 GitHub Statistical Analysis Predictive Modeling Data Mining Dashboard Development Data Visualization Marketing Attribution Modeling

Certifications

Power BI Databricks Google Analytics 4 GitHub (preferred)
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Sauge AI Market Intelligence

Industry Trends

The automotive services sector is experiencing rapid digital transformation, driving increased demand for sophisticated marketing analytics capabilities. Integration of macro-market data with internal analytics is becoming crucial for competitive positioning in the automotive industry. The shift to GA4 and advanced attribution modeling reflects the industry's move toward more complex, privacy-aware analytics frameworks.

Salary Evaluation

The offered salary range of $81,210-$117,760 is competitive for the East Coast market, particularly considering the hybrid work model and comprehensive benefits package. This range aligns with similar senior analytics roles in the automotive and B2B sectors.

Role Significance

Based on the mentorship requirements and cross-functional nature, this role likely operates within a team of 5-8 analysts, potentially leading a subset of junior analysts.
This is a strategic role with significant influence on marketing investment decisions and business strategy, indicated by the focus on attribution modeling and executive reporting.

Key Projects

Marketing mix modeling and optimization programs Full-funnel attribution model development and maintenance Cross-channel marketing performance analysis Data governance and quality assurance initiatives Advanced visualization and reporting systems implementation

Success Factors

Strong balance of technical expertise and business acumen Ability to translate complex analytics into actionable business strategies Experience with automotive or similar B2B marketing analytics Leadership skills for mentoring and cross-functional collaboration Advanced knowledge of marketing technology stack and data integration

Market Demand

High demand with growing trajectory as automotive companies increasingly rely on data-driven marketing decisions and digital transformation initiatives.

Important Skills

Critical Skills

Marketing attribution modeling expertise is essential for optimizing significant marketing investments Advanced SQL and Python skills for handling complex automotive data systems GA4 implementation knowledge for modern digital analytics capabilities Power BI expertise for executive-level reporting and insights delivery

Beneficial Skills

Knowledge of automotive industry data sources like Urban Science Experience with marketing automation platforms Understanding of privacy regulations in marketing analytics Familiarity with cloud-based analytics platforms

Unique Aspects

Rare opportunity to work across diverse automotive service segments
Combination of traditional automotive industry with modern analytics practices
Family-owned business stability with global organization scale
Emphasis on long-term career development and internal growth

Career Growth

Typical progression to director-level role within 2-3 years, depending on impact and organizational growth

Potential Next Roles

Marketing Analytics Director Head of Business Intelligence Analytics and Insights Leader Marketing Technology Director

Company Overview

Holman

Holman represents a well-established, family-owned global automotive services organization with a century of history and diverse market presence across multiple automotive sectors.

Significant player in automotive services with strong market position in fleet management, vehicle modifications, and dealership operations.
Strong East Coast presence with global operations, offering opportunities for broad impact and exposure to international markets.
Family-owned business culture emphasizing long-term relationships and professional growth, with a strong focus on employee development and work-life balance.
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