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Senior Consumer Research Analyst, YouTube - Job Opportunity at YouTube

New York, United States
Full-time
Senior
Posted: May 8, 2025
Hybrid
USD 141,000-207,000 per year

Benefits

Comprehensive benefits package including health insurance
Equity compensation
Performance bonus
Professional development opportunities
Google's world-class workplace amenities
Flexible work location options

Key Responsibilities

Lead strategic consumer research initiatives focusing on market sizing and product validation
Develop and execute advanced quantitative research methodologies including conjoint analysis
Drive data-driven decision making for YouTube's sports, music, and media verticals
Translate complex research findings into actionable business strategies
Collaborate with executive stakeholders to shape product development
Present strategic recommendations to senior leadership

Requirements

Education

Bachelor's degree in Business, Economics, Finance, Statistics, Marketing Science, Psychology, or related quantitative field

Experience

6 years

Required Skills

SQL, Python, or R programming Statistical analysis Conjoint Analysis Survey design Data visualization (Tableau, Power BI, Looker) Executive communication Market research methodologies Quantitative analysis Strategic problem-solving
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Sauge AI Market Intelligence

Industry Trends

Digital content consumption analytics is becoming increasingly sophisticated with the rise of multi-platform viewing behaviors Research roles in tech are evolving to require deeper integration of data science and traditional market research methodologies Growing emphasis on sports and entertainment streaming market research due to increasing competition in the space Rising importance of consumer behavior analysis in subscription-based business models

Salary Evaluation

The offered salary range is competitive for the NYC market, aligning with similar roles at major tech companies. The range reflects the senior nature of the position and the specialized skill set required.

Role Significance

Typically part of a specialized research team of 5-8 professionals, collaborating with larger cross-functional groups of 20-30 people
Senior individual contributor role with significant influence on product strategy and business decisions. The position likely reports to a Director or VP level.

Key Projects

Market sizing and opportunity assessment for new content verticals Product feature prioritization through consumer research User experience optimization studies Competitive landscape analysis Revenue impact modeling for new initiatives

Success Factors

Ability to balance rigorous research methodology with business practicality Strong executive presence and communication skills Deep understanding of digital media consumption patterns Experience with both qualitative and quantitative research methods Proven track record of translating research into actionable business strategies

Market Demand

Very high demand, particularly due to the convergence of traditional market research skills with advanced analytics capabilities. The role's focus on sports and entertainment verticals adds additional market value.

Important Skills

Critical Skills

Advanced quantitative analysis abilities are essential for market sizing and forecasting Strategic communication skills for executive interaction Expertise in research methodology design and execution

Beneficial Skills

Knowledge of media industry trends Experience with machine learning applications in market research Understanding of content monetization models

Unique Aspects

Rare combination of traditional market research and advanced analytics requirements
Direct impact on product strategy for a global platform
Focus on emerging content verticals (sports, music, media)
Access to unprecedented scale of user behavior data

Career Growth

2-4 years in role before advancement, depending on impact and organization needs

Potential Next Roles

Research Director Head of Consumer Insights Product Strategy Director Analytics Director

Company Overview

YouTube

YouTube dominates the online video platform space with unparalleled reach and cultural impact

Industry leader in video content distribution and monetization
Major presence in NYC with significant investment in research and analytics capabilities
Fast-paced, data-driven environment with emphasis on innovation and user impact
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