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Foods Europe Data Analyst - Job Opportunity at Unilever

Rotterdam, Netherlands
Full-time
Mid-level
Posted: June 7, 2025
Hybrid
EUR 55,000 - 70,000 per year based on the mid-level requirements, Rotterdam market conditions, and Unilever's competitive positioning as a global FMCG leader with strong total compensation packages

Benefits

Comprehensive total remuneration package including excellent company pension scheme, performance-based bonus structure, and employee share ownership program providing long-term wealth building opportunities
Flexible cross-disciplinary career development pathways with extensive internal training resources and professional wellbeing support programs accessible globally
Generous company-paid holiday allowance designed to optimize work-life balance and employee satisfaction
Progressive inclusive workplace policies including interchangeable public holidays, extended 6-week paid paternity leave, and comprehensive transgender support policies
Hybrid working arrangement with 40-60% office presence requirement, fully equipped home office setup, and premium office facilities including subsidized canteen with healthy meal options
Employee product testing privileges providing early access to new Unilever innovations
Corporate fitness program with substantial discounts on gym memberships and wellness subscriptions
Home office allowance to support remote work productivity
Complete technology package including company laptop and mobile phone
Sustainable transportation benefits through Green Mobility Policy supporting environmentally conscious commuting options

Key Responsibilities

Lead comprehensive data analysis initiatives using advanced analytical tools to drive strategic business decisions across multiple data sources including business performance, media effectiveness, and creative campaign metrics
Deliver high-impact quantitative analysis and actionable insights that directly inform executive-level business strategy, comprehensive marketing initiatives, brand positioning strategies, and digital transformation projects
Transform complex data sets into compelling, action-oriented executive reports and strategic recommendations that drive measurable business outcomes for internal stakeholders
Present critical findings and strategic insights to C-level executives and cross-functional leadership teams through both informal consultations and formal board-level presentations
Design, build, and maintain sophisticated business intelligence dashboards using Power BI, Excel, and Databricks to enable real-time decision-making across the organization

Requirements

Education

Quantitative MSc degree

Experience

2+ years working experience in areas like media analytics, MMM, financial performance reporting, market research, brand research

Required Skills

Data-Driven decision-making with master-level analytical skills and strong business acumen Passion for data & measurement with ability to think critically, analyse data and make decisions accordingly Entrepreneurial mindset as self-starter with ability to manage outsourced teams Inquisitive and curious nature with ability to see challenge in complex projects Strong communication and presentation skills (written and verbal) up to senior stakeholders Stakeholder collaboration working closely with cross-functional teams including marketing, media, DMC, CMI, sales and other analytical functions Proficient knowledge in Microsoft Office Applications (Excel, Power BI) Python / R programming skills Proficient communicating in English Understanding of modelling Relevant knowledge about media landscape
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Sauge AI Market Intelligence

Industry Trends

The consumer goods industry is experiencing a massive shift toward data-driven decision making, with companies like Unilever investing heavily in advanced analytics capabilities to understand consumer behavior patterns, optimize marketing spend, and drive sustainable growth in an increasingly competitive marketplace. European FMCG markets are seeing unprecedented demand for real-time analytics and predictive modeling capabilities, particularly in the post-pandemic landscape where consumer preferences have shifted dramatically and traditional market research methods are proving insufficient for rapid decision-making. The integration of AI and machine learning in marketing mix modeling (MMM) is becoming standard practice among global consumer brands, creating high demand for analysts who can bridge the gap between technical data science capabilities and strategic business applications.

Role Significance

Typically works within a 5-8 person analytics team while collaborating across multiple cross-functional teams including marketing, sales, media, and digital marketing, with potential to lead junior analysts and manage external vendor relationships
This is a strategically important mid-level position with direct access to senior leadership and significant influence on business strategy, requiring both technical expertise and executive communication skills to drive data-informed decision making across the European Foods division

Key Projects

Development and maintenance of marketing mix models to optimize media spend across European markets Creation of real-time performance dashboards for senior leadership monitoring of key business metrics Advanced analysis of consumer behavior patterns and market trends to inform product launch strategies Cross-channel attribution modeling to understand customer journey and touchpoint effectiveness

Success Factors

The ability to translate complex analytical findings into clear, actionable business recommendations that resonate with non-technical senior stakeholders is absolutely critical for success in this role, as the position serves as a bridge between data science and business strategy. Strong project management and stakeholder relationship skills are essential given the cross-functional nature of the role and the need to influence decision-making across multiple business units without direct authority over team members. Continuous learning mindset and adaptability to new technologies and methodologies is crucial as the analytics landscape evolves rapidly, particularly with the integration of AI and machine learning capabilities into traditional business intelligence functions.

Market Demand

High demand driven by digital transformation initiatives across consumer goods sector and shortage of professionals combining technical analytics skills with business acumen and stakeholder management capabilities

Important Skills

Critical Skills

Advanced proficiency in Power BI and dashboard development is absolutely essential as this role is responsible for creating and maintaining executive-level reporting tools that drive daily business decisions across the European Foods division. Strong stakeholder management and executive presentation skills are mission-critical given the role's requirement to present findings to senior leadership and influence cross-functional teams without direct authority, making communication abilities as important as technical skills. Deep understanding of marketing mix modeling and media analytics is fundamental to success, as these methodologies form the core of how Unilever optimizes its substantial marketing investments across multiple channels and markets.

Beneficial Skills

Python and R programming skills provide significant advantage for advanced statistical modeling and automation of analytical processes, positioning the analyst for leadership in next-generation analytics initiatives. Knowledge of the European media landscape adds substantial value given the regional focus of the role and the need to understand local market dynamics and media consumption patterns across diverse European markets. Experience with Databricks and cloud-based analytics platforms positions the candidate well for Unilever's ongoing digital transformation and adoption of more sophisticated data science capabilities.

Unique Aspects

This role offers rare exposure to both traditional FMCG analytics and cutting-edge digital marketing measurement, providing comprehensive experience across the full spectrum of consumer brand analytics in a rapidly evolving industry landscape.
The position provides direct access to senior stakeholders and involvement in strategic decision-making processes that impact millions of consumers across Europe, offering accelerated career development opportunities rarely found in smaller organizations.
Working within Unilever's Foods division during a period of significant portfolio transformation and sustainability initiatives provides unique insights into how global brands adapt to changing consumer preferences and regulatory environments.

Career Growth

Typical progression to senior individual contributor roles within 2-3 years, with management opportunities available within 3-5 years given Unilever's strong internal development culture and global career mobility options

Potential Next Roles

Senior Data Analyst or Lead Analytics roles within Unilever's global organization Analytics Manager positions overseeing regional or category-specific data science teams Business Intelligence Director roles with P&L responsibility External opportunities as Head of Analytics at smaller consumer brands or consulting firms

Company Overview

Unilever

Unilever stands as one of the world's largest consumer goods companies with a portfolio of over 400 brands reaching 3.4 billion consumers daily across 190+ countries, representing a unique opportunity to work on analytics projects with massive scale and global impact while contributing to the company's sustainable living mission.

Unilever maintains a top-tier position in the global FMCG sector, competing directly with Procter & Gamble and Nestlé, with particularly strong market leadership in personal care, foods, and home care categories across European markets
The Rotterdam location serves as a key European hub for Unilever's Foods division, providing strategic oversight for major brands across the continent and offering significant exposure to senior leadership and cross-market strategy development
Unilever is recognized for its progressive workplace policies, strong commitment to diversity and inclusion, and purpose-driven culture that attracts top talent seeking meaningful work with global impact, while maintaining a collaborative and flexible work environment
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