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Global Digital Content and Data Manager - Job Opportunity at WMF Group GmbH

Geislingen/Steige or Munich, Germany
Full-time
Mid-level
Posted: May 9, 2025
Hybrid
EUR 65,000 - 85,000 annually based on location and market conditions for similar roles in German luxury goods sector

Benefits

Flexible work arrangements with hybrid options and mobile office - competitive with modern tech industry standards
Comprehensive development programs within Groupe SEB's international network - above-market training opportunities
Premium employee discount program for luxury kitchenware - significant value proposition
Subsidized premium company restaurant with diverse culinary options - exceeding standard corporate cafeteria offerings
30 days annual leave (above German market average)
Company pension scheme with employer contributions
Health-focused benefits including bicycle leasing program
Free parking and premium beverages - additional lifestyle perks

Key Responsibilities

Strategic oversight of global product content and data management across PIM and DAM systems - critical for brand consistency
Cross-functional leadership coordinating between Marketing, E-commerce, IT and Product teams - driving digital transformation
Strategic management of external content agencies and technology implementations - ensuring brand excellence
Global digital content distribution strategy development and execution across multiple channels
Process optimization and automation initiative leadership - improving operational efficiency
Quality assurance and compliance management for digital assets and SEO standards
Performance analytics and strategic recommendations for continuous improvement

Requirements

Education

Bachelor's or Master's degree in Digital Marketing, Business, Information Management, or related field

Experience

3-5+ years

Required Skills

PIM and DAM systems expertise Cross-functional team management SEO knowledge E-commerce platform experience DTC and Amazon business optimization Project management English and German language fluency French language (beneficial)
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Industry Trends

Digital asset management is becoming increasingly critical as brands expand their omnichannel presence, with 78% of enterprise companies increasing DAM investments in 2023. The convergence of PIM and DAM systems with e-commerce platforms is driving demand for specialists who can manage complex digital ecosystems. German luxury consumer goods companies are accelerating their digital transformation initiatives to compete with direct-to-consumer brands.

Role Significance

Likely leads a team of 3-5 digital content specialists while coordinating with multiple external agencies
Mid to senior level position with significant strategic influence on global digital presence and e-commerce success

Key Projects

Global PIM/DAM system implementation and optimization Digital content workflow automation initiatives Cross-market content localization programs E-commerce platform integration projects

Success Factors

Ability to balance technical expertise with strategic brand management Strong stakeholder management skills across multiple markets and functions Deep understanding of luxury goods digital commerce ecosystem Experience with global content management and localization

Market Demand

High demand with growing trajectory as traditional manufacturers accelerate digital transformation initiatives and expand e-commerce operations

Important Skills

Critical Skills

PIM/DAM system expertise - essential for managing complex product content ecosystem Multi-language capabilities - crucial for global market operations E-commerce platform knowledge - vital for digital sales growth

Beneficial Skills

Change management experience Luxury goods sector understanding Marketing automation expertise

Unique Aspects

Rare opportunity to drive digital transformation in a premium heritage brand
International exposure within Groupe SEB network
Combination of traditional brand values with modern digital commerce

Career Growth

2-3 years in role before advancement opportunity, depending on project success and business growth

Potential Next Roles

Global Digital Operations Director Head of E-commerce Digital Transformation Leader International Marketing Technology Director

Company Overview

WMF Group GmbH

WMF Group, as part of Groupe SEB, represents a premium German brand with strong heritage in high-end kitchenware and coffee systems

Top 10 product brand in Germany with significant international growth trajectory
Strong DACH region presence with expanding global operations through Groupe SEB network
Traditional German manufacturing excellence combined with modern digital transformation mindset
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