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Global Marketing Leader for Strategic Analytics & Insights (SA&I) - Job Opportunity at NielsenIQ

Amsterdam, Netherlands
Full-time
Senior
Posted: April 23, 2025
Hybrid
EUR 120,000 - 180,000 annually based on Amsterdam market rates for senior marketing leadership roles with global scope

Benefits

Flexible working environment with emphasis on work-life balance
Corporate social responsibility through volunteer time off program
Professional development through LinkedIn Learning platform access
Comprehensive Employee Assistance Program (EAP) for wellbeing support

Key Responsibilities

Drive strategic marketing initiatives with direct P&L impact and global market influence
Lead consumer insights and analytics teams to shape corporate strategy and product innovation
Direct global marketing campaigns and demand generation programs across multiple channels
Provide executive-level consultation on marketing strategy and brand development
Manage cross-functional relationships with regional teams and external partners

Requirements

Education

University Degree (Master or higher) in marketing, communications, business management or equivalent experience

Experience

8-10 years of experience in Marketing, Digital Marketing or Account Management

Required Skills

Strategic marketing expertise Digital marketing proficiency Revenue marketing knowledge Content marketing experience CRM and marketing automation tools proficiency MS Office expertise Data analysis capabilities Stakeholder management Communication skills Problem-solving abilities
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Sauge AI Market Intelligence

Industry Trends

Consumer intelligence sector is experiencing rapid consolidation, as evidenced by NIQ's merger with GfK, indicating a trend toward integrated data solutions and global scale Increasing demand for real-time consumer insights and predictive analytics capabilities in marketing leadership roles Growing emphasis on digital transformation and data-driven decision making in marketing strategy Rising importance of cross-cultural marketing expertise due to global market expansion

Role Significance

Expected to lead a substantial team of 15-25 professionals across analytics, insights, and marketing functions
Executive leadership position with significant strategic influence on global marketing direction and business growth

Key Projects

Global marketing strategy development and implementation Consumer insights platform integration post-merger Digital transformation of marketing operations Brand positioning and market expansion initiatives

Success Factors

Ability to translate complex data insights into actionable marketing strategies Strong change management capabilities in a post-merger environment Experience in managing global teams and stakeholders Track record of driving revenue growth through data-driven marketing initiatives

Market Demand

Very high demand due to the increasing complexity of consumer data analytics and the need for strategic marketing leadership in global organizations

Important Skills

Critical Skills

Strategic marketing expertise with global perspective Advanced analytics and consumer insights interpretation Change management in complex organizations Cross-cultural leadership capabilities

Beneficial Skills

M&A integration experience Artificial intelligence and machine learning knowledge Economic trend analysis Agile methodology expertise

Unique Aspects

Role combines traditional marketing leadership with advanced analytics capabilities
Position offers unique opportunity to shape post-merger integration of two industry leaders
Significant influence on global consumer insights methodology and application

Career Growth

2-4 years in role before progression to C-suite, depending on business impact and market conditions

Potential Next Roles

Chief Marketing Officer Chief Commercial Officer Chief Strategy Officer Global President of Marketing and Analytics

Company Overview

NielsenIQ

NielsenIQ is a global leader in consumer intelligence, recently strengthened by its merger with GfK to create a comprehensive market research powerhouse

Market leader in consumer intelligence with operations in over 100 markets, covering 90% of world's population
Amsterdam position indicates European strategic importance, serving as a key hub for global operations
Progressive, data-driven environment with strong emphasis on innovation and global collaboration
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