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Global Marketing Master Planner - Job Opportunity at Embed

Singapore, Singapore
Full-time
Senior
Posted: April 8, 2025
On-site
SGD 120,000 - 180,000 per year based on Singapore market rates for senior marketing roles in tech companies

Benefits

Comprehensive Medical Coverage (Life, Hospital, Surgical, Outpatient, Dental)
Professional Development via Learning Management System
International Travel Opportunities
Statutory Leave Benefits
Global Company Exposure

Key Responsibilities

Drive global marketing strategy development and alignment across international markets
Lead comprehensive campaign planning and execution with cross-functional teams
Manage strategic market analysis and opportunity identification
Orchestrate brand consistency across global markets
Direct data-driven marketing optimization and performance tracking

Requirements

Education

Bachelor's degree in Marketing or Sales preferred

Experience

At least 5 years in marketing with focus on strategy and campaign execution

Required Skills

High energy and creative thinking Strategic planning Cross-functional collaboration Project management Data analysis Time management Interpersonal communication HubSpot proficiency MS Office expertise
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Sauge AI Market Intelligence

Industry Trends

Entertainment tech sector is experiencing rapid digital transformation, driving demand for integrated operational solutions Growing focus on data-driven guest experience optimization in family entertainment centers Increasing importance of unified commerce platforms in entertainment venues Rising demand for contactless and self-service solutions in entertainment facilities

Role Significance

Likely leads a core marketing team of 5-8 members with matrix management of regional marketing resources
Senior strategic position with significant influence on global marketing direction and brand development

Key Projects

Global marketing campaign orchestration across multiple regions Brand alignment and standardization initiatives Market expansion strategy development Digital transformation of marketing operations Cross-regional team coordination and resource optimization

Success Factors

Ability to navigate complex stakeholder relationships across multiple regions Strong understanding of entertainment technology market dynamics Excellence in cross-cultural communication and team alignment Data-driven decision-making capabilities with strategic insight Agility in adapting marketing strategies to diverse market needs

Market Demand

High demand role due to the expansion of digital transformation in entertainment venues and increasing focus on integrated guest experiences

Important Skills

Critical Skills

Strategic Planning: Essential for aligning global marketing initiatives with diverse market needs Cross-Cultural Communication: Critical for managing stakeholders across regions Data Analytics: Fundamental for performance tracking and strategy optimization Project Management: Vital for coordinating complex multi-regional campaigns

Beneficial Skills

Entertainment Industry Knowledge: Valuable for understanding market dynamics Digital Marketing Technologies: Important for leveraging modern marketing tools Change Management: Helpful for driving organizational alignment Business Development: Useful for identifying market opportunities

Unique Aspects

Global role based in APAC with significant influence on international markets
Combination of strategic planning and hands-on execution in entertainment tech sector
Opportunity to shape guest experiences through marketing initiatives
Cross-cultural team management with global stakeholder engagement

Career Growth

2-3 years in role before advancement, depending on business growth and market expansion

Potential Next Roles

Global Marketing Director Chief Marketing Officer Regional General Manager Head of Business Development

Company Overview

Embed

Technology solutions provider specializing in integrated operational platforms for family entertainment centers and venues

Established player with significant global presence across 56 countries and over 3,000 installations
Strong APAC headquarters position with global reach across USA, EMEA, and Asia
Fast-paced startup-like environment with strong emphasis on innovation and cross-functional collaboration
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  • Salary estimates and market demand analysis
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  • Critical success factors and key skills
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