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Global Media Analytics and Insights Lead - Job Opportunity at ING Bank N.V.

Amsterdam, Netherlands
Full-time
Executive
Posted: June 19, 2025
Hybrid
EUR 120,000 - 160,000 annually based on executive-level marketing leadership role in Amsterdam's competitive banking sector, with potential for additional performance bonuses and equity participation typical for senior positions at major European banks

Benefits

Competitive salary package tailored to individual qualifications and market experience, ensuring fair compensation aligned with banking industry standards
Enhanced vacation entitlement of 24-27 days providing superior work-life balance compared to standard European allowances
Comprehensive pension scheme offering long-term financial security and retirement planning benefits
Additional 13th month salary providing extra annual income equivalent to 8.3% salary increase
Individual Savings Contribution (BIS) of 3.5% gross annual salary representing employer-matched savings beyond standard benefits
8% holiday payment bonus providing additional financial support for personal time and travel
Progressive hybrid working model enabling optimal balance between focused home productivity and collaborative office innovation
Extensive personal development opportunities with challenging assignments and unlimited growth potential in global banking environment
Dynamic informal working culture with access to innovative colleagues and cutting-edge financial technology

Key Responsibilities

Drive strategic leadership within Global Brand, Marketing & Communications leadership team to deliver measurable business impact and cultural transformation across international banking operations
Establish and maintain high-level stakeholder relationships across multiple ING markets and headquarters, ensuring alignment on global brand initiatives and local market adaptation
Build and orchestrate connected community of media, performance marketing, and insights specialists while collaborating with Brand Strategy and Brand Experience teams to deliver integrated marketing solutions
Lead global media operating model implementation working with international agency partners to deliver innovative and effective marketing campaigns across entire customer acquisition and retention funnel
Manage strategic partnerships with major digital platforms including Meta, Google, and TikTok to negotiate enterprise-level benefits and capabilities for local markets
Orchestrate performance marketing function across group including insight sharing, cross-market collaboration, and capability enhancement to maximize ROI on marketing investments
Establish global standards for marketing technology and platform utilization while maintaining local market flexibility and channel-specific optimization
Champion culture of experimentation and continuous learning around emerging media platforms, tools, and technological capabilities to maintain competitive advantage
Lead procurement collaboration with risk and data protection teams to evaluate and implement new marketing technologies benefiting all local markets
Drive marketing effectiveness culture across organization through strategic delivery of measurement platforms, tools, and strategies aligned with business objectives
Conduct advanced analysis and modeling for communications effectiveness and budget optimization while building frameworks for campaign performance measurement
Collaborate with local teams on sophisticated marketing mix modeling projects to maximize media impact for both brand awareness and business performance
Produce comprehensive marketing KPI dashboards and performance reports with actionable insights for senior management decision-making
Lead development of advertising and marketing technology tools providing consistent global approach while enabling local market customization
Manage comprehensive global brand measurement programs covering both retail and wholesale banking divisions across all international markets
Oversee global reputation measurement initiatives ensuring consistent brand perception monitoring and management
Coordinate international research programs providing strategic analysis and growth driver insights to key stakeholders at local and global levels

Requirements

Education

Master degree in marketing or other relevant field

Experience

Minimum 12+ years professional experience in brand & marketing, preferably in the financial services or banking sector and 12+ years experience with stakeholder management and complex multi-national organizational structures

Required Skills

Strong analytical skills and proficiency with business tools e.g. PPT, Excel, Outlook Strong experience and passion for both traditional and digital media Experience in agency management and coordination Proven track record in being able to translate data into clear and compelling narratives to influence and drive strategic decision-making Experience in building strong and credible relationships with key stakeholders and senior management Experience with leading a team of professionals Excellent level in English spoken and written Willing to travel to ING markets, and to support projects locally if required Strong communication and marketing knowledge Great understanding of marketing analytics, research techniques, modelling and measurement along with brand, comms and business understanding Demonstrated ability to identify and deliver innovation and new technologies within a marketing and communications ecosystem Proven adaptability with new technologies and platforms Demonstrated ability to be creative and think outside of the box Flexible, likes to explore, can handle changes, and dynamic project boundaries Team player with excellent interpersonal, communication and influencing skills Strong multitasking, accuracy and prioritizing skills in fast paced environment Shows initiative, is pro-active and self-starting, and is a resourceful problem-solver
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Sauge AI Market Intelligence

Industry Trends

Digital transformation in banking is accelerating demand for sophisticated marketing analytics and measurement capabilities as financial institutions compete for customer attention in increasingly crowded digital channels. Traditional banks are investing heavily in marketing technology infrastructure to compete with fintech companies and digital-native financial services providers. Privacy-first marketing and cookieless advertising strategies are becoming critical as regulatory changes like GDPR and platform policies from Apple and Google reshape how financial institutions can track and target customers. Banks need experts who can navigate complex compliance requirements while maintaining marketing effectiveness. Marketing mix modeling and advanced attribution techniques are gaining prominence in financial services as organizations seek to optimize multi-channel marketing investments and demonstrate clear ROI on marketing spend to stakeholders and regulators. Global standardization versus local market adaptation represents a key challenge for multinational banks as they seek to achieve economies of scale in marketing operations while respecting local cultural preferences and regulatory requirements in different markets.

Role Significance

Direct management of 2-person research expert team with broader influence over extended matrix organization including local market teams, agency partners, and technology vendors across ING's global footprint of approximately 40 countries
Executive-level position reporting to Head of Global Brand & Marketing Communications with direct leadership responsibility for specialized team and strategic influence over global marketing operations across multiple international markets. This role carries significant decision-making authority for marketing technology investments and agency partnerships.

Key Projects

Implementation of marketing mix modeling across multiple markets to optimize media spend allocation and demonstrate marketing ROI to senior management and board-level stakeholders Negotiation and management of enterprise-level partnerships with major digital advertising platforms requiring significant budget authority and strategic relationship management Development of integrated marketing measurement framework combining brand tracking, performance marketing metrics, and business outcome attribution across retail and wholesale banking divisions Leading cross-functional technology evaluation and implementation projects involving procurement, risk management, and data protection teams to ensure compliance with banking regulations and data privacy requirements

Success Factors

Strategic thinking capability to balance global standardization benefits with local market requirements while maintaining brand consistency and operational efficiency across diverse regulatory environments and cultural contexts Advanced analytical skills combining traditional market research methodologies with modern marketing analytics techniques including econometric modeling, attribution analysis, and predictive analytics to drive data-driven decision making Stakeholder management expertise to influence without direct authority across complex matrix organization involving local market teams, senior management, agency partners, and technology vendors with competing priorities and objectives Change management leadership to drive adoption of new technologies, processes, and measurement frameworks across organization while overcoming resistance to change and ensuring successful implementation Financial services domain expertise to understand regulatory constraints, customer lifecycle complexities, and business model nuances that impact marketing strategy and measurement approaches in banking environment

Market Demand

High demand driven by digital transformation initiatives across banking sector and shortage of professionals with combined expertise in marketing analytics, media strategy, and financial services regulatory knowledge

Important Skills

Critical Skills

Marketing mix modeling and econometric analysis expertise is essential as financial institutions face increasing pressure to demonstrate clear ROI on marketing investments and optimize spend allocation across channels. This quantitative skill set enables data-driven budget decisions and performance optimization critical for senior management credibility. Stakeholder management and influence without authority capabilities are crucial for success in matrix organization structure where collaboration across multiple functions, geographic markets, and external partners requires diplomatic skills and relationship building to achieve objectives without direct reporting lines. Marketing technology and analytics platform expertise including understanding of data integration, measurement frameworks, and privacy compliance is fundamental as banks invest heavily in martech infrastructure while navigating complex regulatory requirements and data protection obligations. Strategic thinking and global-to-local adaptation skills are vital for balancing standardization benefits with local market requirements, requiring deep understanding of cultural differences, regulatory variations, and business model nuances across international markets.

Beneficial Skills

Financial services regulatory knowledge including GDPR, banking compliance, and data protection requirements provides competitive advantage in navigating complex legal environment and ensuring marketing programs meet regulatory standards while maintaining effectiveness. Change management and organizational development expertise enables successful implementation of new processes, technologies, and measurement frameworks while overcoming resistance and ensuring adoption across diverse teams and markets. Advanced presentation and storytelling skills for translating complex analytical insights into compelling narratives for senior management and board-level audiences, enabling strategic influence and budget approval for major initiatives. Consulting and project management methodologies provide structured approach to managing complex, multi-stakeholder initiatives with clear deliverables, timelines, and success metrics in fast-paced corporate environment.

Unique Aspects

Rare combination of global strategic responsibility with hands-on team leadership in specialized marketing analytics domain, providing both strategic influence and technical skill development opportunities
Cross-functional collaboration requirements spanning marketing, technology, procurement, risk management, and data protection functions offering comprehensive business exposure beyond traditional marketing roles
International travel and local market support responsibilities providing direct exposure to diverse cultural contexts and regulatory environments across ING's global footprint
Strategic partnership management with major technology platforms including Meta, Google, and TikTok requiring negotiation skills and relationship management at enterprise level
Integration of retail and wholesale banking marketing measurement presenting unique analytical challenges and business model complexity not found in single-line financial institutions

Career Growth

3-5 years to progress to C-level marketing or analytics leadership role, with accelerated timeline possible based on successful delivery of major transformation initiatives and demonstrated business impact

Potential Next Roles

Chief Marketing Officer or Head of Global Marketing at major financial institution with expanded responsibility for brand strategy, customer experience, and digital transformation initiatives Senior consulting partner at top-tier management consulting firm specializing in marketing transformation and analytics for financial services clients Chief Data Officer or Head of Analytics at financial services company with broader responsibility for data strategy, customer insights, and business intelligence across all functions Marketing technology or analytics company executive role leveraging financial services expertise to drive product development and client relationships in fintech or martech sectors

Company Overview

ING Bank N.V.

ING Bank N.V. is a major European financial institution with global operations serving approximately 38 million customers across more than 40 countries, operating as both a retail bank and wholesale banking provider with significant market presence in Europe, Asia, and Australia.

Top-tier position among European banks with strong digital banking capabilities and innovation focus, consistently ranked among most valuable banking brands globally with significant investment in technology and customer experience transformation
Amsterdam headquarters role provides strategic oversight for major international markets including Germany, Belgium, Turkey, Australia, and Asian operations, representing substantial regional influence and cross-cultural leadership opportunity
Progressive Dutch corporate culture emphasizing innovation, collaboration, and work-life balance with strong commitment to diversity and inclusion, environmental sustainability, and employee development within traditional banking structure
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