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Growth Marketeer - Meals & Recipes - Job Opportunity at Picnic

Amsterdam, Netherlands
Full-time
Entry-level
Posted: February 24, 2025
On-site
EUR 45,000 - 55,000 annually based on Amsterdam market rates for entry-level marketing positions in tech-enabled retail

Benefits

Premium Health Insurance with 5-15% CZ partnership discount
Comprehensive Bike Plan with lease-to-own options
Professional Development through Lepaya courses and Academy trainings
Mental Health Support via OpenUp platform
Daily Fresh Lunch prepared by in-house chefs
25 Days Paid Time Off
Travel Expense Coverage
Pension Plan
Company-provided Phone and Laptop

Key Responsibilities

Drive strategic customer engagement through personalized meal journey design and optimization
Lead end-to-end growth initiatives focused on recipe activation and seasonal promotions
Develop and execute multi-channel communication strategies across email, push, WhatsApp, and direct mail
Conduct data-driven campaign analysis and A/B testing to optimize customer engagement
Collaborate cross-functionally with recipe developers, analysts, and creative teams
Manage weekly themed campaign rollouts and seasonal promotions

Requirements

Education

Master's degree in Marketing Management, Marketing Intelligence, Business, Communication Science, or related field

Experience

1-2 years in (digital) marketing or similar role

Required Skills

Fluent in Dutch and English Project management capabilities SQL proficiency Marketing automation systems knowledge (Selligent/Braze) Strong analytical skills Creative thinking Attention to detail Campaign execution expertise
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Sauge AI Market Intelligence

Industry Trends

The convergence of e-commerce and meal planning represents a significant growth opportunity in the European food retail sector, with digital meal solutions experiencing 40%+ YoY growth Integration of personalized recipe recommendations with grocery shopping is becoming a key differentiator for digital grocers Marketing automation and AI-driven personalization are reshaping how consumers discover and plan meals

Role Significance

Likely part of a 5-8 person growth marketing team within a larger marketing organization of 20-30 people
Entry to mid-level position with significant strategic impact on customer engagement and retention metrics

Key Projects

Development and optimization of personalized meal journey programs Multi-channel campaign management for recipe engagement Seasonal promotion strategies and execution Customer behavior analysis and insights generation

Success Factors

Strong ability to balance data-driven decision making with creative marketing execution Excellence in cross-functional collaboration and stakeholder management Deep understanding of customer behavior and food trends Technical proficiency in marketing automation and analytics tools

Market Demand

High demand for growth marketing specialists in food tech, particularly those combining data analytics with customer engagement expertise

Important Skills

Critical Skills

Marketing automation expertise for sophisticated campaign management Data analysis capabilities for performance optimization Multi-channel communication strategy development Project management skills for complex campaign execution

Beneficial Skills

Knowledge of food trends and consumer behavior Experience with e-commerce platforms Understanding of recipe development processes Content marketing expertise

Unique Aspects

Integration of meal planning with grocery delivery creates unique marketing opportunities
Direct access to customer behavior data enables highly targeted campaign optimization
Opportunity to influence product development through customer insights

Career Growth

2-3 years in role before advancement, with potential fast-track opportunities based on performance

Potential Next Roles

Senior Growth Marketing Manager Customer Experience Lead Marketing Strategy Manager Digital Marketing Director

Company Overview

Picnic

Picnic is a rapidly growing online grocery platform revolutionizing the European grocery delivery market through technology and customer-centric innovation

Leading position in the Dutch online grocery market with expanding presence in other European countries
Strong focus on Dutch market with strategic expansion plans across Europe
Fast-paced, data-driven environment with strong emphasis on innovation and customer experience
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