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Head of Marketing - Job Opportunity at Contour Education

Glen Waverley, Australia
Full-time
Senior
Posted: March 4, 2025
On-site
AUD 140,000 - 180,000 annually based on Melbourne market rates for senior marketing roles in fast-growing edtech startups

Benefits

Competitive compensation package aligned with senior marketing leadership roles in the education technology sector
Career advancement opportunities with clear path to executive leadership
Direct mentorship from CEO and leadership team
Significant autonomy in shaping marketing strategy and brand direction
Professional development and leadership training programs
Opportunity to build and lead a growing marketing team
Non-corporate, startup culture fostering creativity and innovation

Key Responsibilities

Develop and execute comprehensive marketing strategy to drive brand visibility and student engagement across multiple channels
Lead paid and organic marketing initiatives including SEO, social media, and content strategy to optimize conversion metrics
Manage brand identity and marketing materials while ensuring consistent messaging across all touchpoints
Establish strategic partnerships with educational institutions and industry influencers to expand market reach
Build and mentor high-performing marketing team while collaborating with cross-functional departments
Drive data-driven decision making through marketing analytics and performance optimization

Requirements

Education

Bachelor's Degree (or higher) in Marketing/Business Administration

Experience

3+ Years Experience in Marketing and leading a Marketing team

Required Skills

Honesty and Integrity Passion for Marketing and Customers High Level of Empathy Energy and Enthusiasm Excellent Communication Skills Independence & Proactiveness Willing to Listen, Learn & Lead Intelligence & Creativity
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Sauge AI Market Intelligence

Industry Trends

The edtech sector is experiencing rapid growth post-pandemic, with increasing demand for hybrid learning solutions and personalized tutoring platforms Marketing in education technology requires a unique blend of performance marketing expertise and understanding of educational outcomes There's a growing emphasis on community building and parent engagement in educational services marketing Data-driven marketing approaches are becoming crucial in the education sector, particularly for targeting and personalization

Role Significance

Small but growing team of 2-3 direct reports with potential for expansion as company scales
Senior leadership position with direct CEO reporting line, indicating strategic importance to organization's growth

Key Projects

Development and implementation of comprehensive brand strategy Scaling student acquisition through multi-channel marketing campaigns Building marketing automation and analytics infrastructure Establishing strategic partnerships with educational institutions

Success Factors

Strong understanding of educational sector dynamics and student/parent decision-making processes Ability to balance growth marketing tactics with brand building in education context Experience in scaling marketing operations in fast-growing environments Strong leadership skills with emphasis on team development and cross-functional collaboration

Market Demand

High demand for marketing leaders in edtech, particularly those with experience in scaling educational services and digital marketing expertise

Important Skills

Critical Skills

Digital marketing expertise with focus on performance metrics and ROI Strategic thinking and ability to scale marketing operations Team leadership and stakeholder management Data analysis and marketing automation capabilities

Beneficial Skills

Understanding of education sector dynamics Experience with parent and student engagement Content strategy and educational marketing Partnership development skills

Unique Aspects

Opportunity to shape marketing function from ground up in rapidly growing edtech company
Strong focus on long-term commitment and career growth within organization
Direct influence on educational outcomes and student success
Blend of traditional education sector with modern marketing approaches

Career Growth

2-3 years potential progression to C-level role based on company growth trajectory and performance

Potential Next Roles

Chief Marketing Officer Chief Growth Officer Chief Commercial Officer VP of Marketing and Operations

Company Overview

Contour Education

Fast-growing edtech startup recognized in AFR's Fastest Growing Startups list for three consecutive years, showing strong market validation

Emerging leader in the Australian tutoring and educational support sector with significant growth potential
Strong presence in Victoria with potential for national expansion
Dynamic startup environment with emphasis on innovation, growth, and educational impact
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  • Salary estimates and market demand analysis
  • Role significance and career growth potential
  • Critical success factors and key skills
  • Unique aspects of each position

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