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Head of Media Strategy & Innovation - Job Opportunity at Sephora

Neuilly-sur-Seine, France
Full-time
Senior
Posted: May 8, 2025
On-site
EUR 120,000 - 150,000 annually based on seniority and market conditions in French luxury retail sector

Benefits

Professional development through LVMH's global network
Career advancement opportunities within a leading beauty retailer
International work environment across 34 markets
Collaborative culture focused on innovation
Training and personalized career development plans

Key Responsibilities

Lead regional media strategy development and implementation across European markets
Orchestrate full-funnel media campaigns and coordinate cross-market initiatives
Drive media innovation and identify emerging trends
Establish best practices framework for regional and local teams
Evaluate and optimize media asset efficiency
Build strategic partnerships with internal stakeholders and media partners

Requirements

Education

Master's degree in marketing or communications

Experience

10-15 years in media agency or beauty/retail sector

Required Skills

Strategic media planning Full-funnel marketing expertise Performance marketing (SEA, Retargeting, Paid Social) Strong analytical and ROI mindset Project management Business acumen Stakeholder management Communication skills English fluency MS Office proficiency
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Industry Trends

Digital transformation in beauty retail driving increased focus on omnichannel media strategies Growing importance of first-party data and personalization in beauty marketing Shift towards performance-driven brand building in luxury retail Rising significance of social commerce and influencer marketing in beauty sector

Role Significance

Likely leading a matrix team structure with dotted-line authority across European markets and direct collaboration with regional directors
Senior leadership position with significant influence on Sephora's European media strategy and innovation agenda

Key Projects

Regional media transformation initiatives Cross-market campaign orchestration Innovation pipeline development Media efficiency optimization programs Best practices framework implementation

Success Factors

Deep understanding of beauty retail market dynamics Ability to navigate complex stakeholder environments Strong strategic thinking combined with execution capabilities Track record of driving innovation in media Experience in managing cross-cultural teams

Market Demand

High demand for strategic media leaders with beauty/luxury experience, particularly as brands navigate digital transformation and omnichannel integration

Important Skills

Critical Skills

Media strategy expertise with beauty/luxury sector understanding Cross-market coordination abilities Innovation mindset with practical implementation skills Data-driven decision making capabilities

Beneficial Skills

Experience with luxury brand marketing Knowledge of emerging retail technologies Understanding of beauty consumer behavior Change management experience

Unique Aspects

Rare opportunity to drive media innovation at scale within luxury beauty retail
Combination of brand building and performance marketing in premium beauty sector
Access to LVMH's extensive network and resources

Career Growth

2-3 years in role before progression, depending on impact and organizational growth

Potential Next Roles

European Media Director Global Media Strategy Lead Marketing Director Digital Transformation Director

Company Overview

Sephora

Sephora stands as a global leader in prestige beauty retail, operating within the LVMH luxury goods conglomerate with significant market presence and innovation capability

Leading position in selective beauty distribution with strong digital presence and continued market expansion
Strategic European role with significant influence across 34 markets and 3,000+ stores
Innovation-driven environment with strong emphasis on diversity, inclusion, and personal development within the prestigious LVMH ecosystem
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