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Head of Performance Marketing - Job Opportunity at Kogan

Melbourne, Australia
Full-time
Executive
Posted: March 26, 2025
On-site
AUD 180,000 - 250,000 base plus bonuses, based on market rates for executive marketing roles in Australian eCommerce

Benefits

Kogan First Membership with exclusive discounts
Comprehensive Health & Wellness program
Structured Learning & Development initiatives
Regular Lunch & Learn sessions
Team hackathons for innovation
Referral bonus program
Regular company and team events
Community engagement opportunities
Career development pathways

Key Responsibilities

Lead end-to-end paid marketing strategy across multiple channels with P&L responsibility
Drive innovation in customer acquisition and revenue growth optimization
Manage and optimize multi-channel campaign performance and ROI
Oversee strategic budget allocation across digital marketing channels
Direct A/B testing and experimentation initiatives
Lead analytics-driven decision making using advanced tools
Develop and mentor high-performing marketing team
Establish and maintain key platform partnerships
Drive process optimization and operational efficiency

Requirements

Education

University degree in Marketing, Business, Communications, or similar

Experience

Senior-level experience in performance marketing

Required Skills

Performance marketing strategy Paid search expertise Social media marketing Affiliate marketing management Advanced analytics capabilities Budget management Team leadership Microsoft Excel (advanced) Stakeholder management Data analysis Strategic planning
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Sauge AI Market Intelligence

Industry Trends

The eCommerce performance marketing landscape is experiencing rapid transformation with privacy changes and first-party data becoming increasingly critical Platform diversification beyond traditional Google/Meta duopoly is becoming essential as costs rise and competition intensifies Integration of AI and machine learning in marketing optimization is creating new opportunities for sophisticated marketers

Role Significance

Likely managing a team of 5-10 performance marketing specialists based on company scale and market presence
Executive leadership position with direct impact on company growth and P&L responsibility, reporting to C-suite

Key Projects

Digital marketing transformation initiatives Customer acquisition strategy development Marketing automation and technology stack optimization Team restructuring and capability building Cross-channel attribution modeling implementation

Success Factors

Deep understanding of Australian eCommerce landscape and consumer behavior Strong commercial acumen and P&L management experience Ability to balance strategic thinking with hands-on execution Track record of scaling performance marketing operations Experience with marketing technology stack integration

Market Demand

Very high demand with limited talent pool, particularly for candidates with both technical marketing expertise and leadership experience in eCommerce

Important Skills

Critical Skills

Performance Marketing Strategy: Essential for driving business growth and market expansion Leadership & Team Development: Critical for scaling operations and maintaining competitive advantage Data Analytics & Technology: Fundamental for optimization and innovation in marketing operations

Beneficial Skills

Change Management: Valuable for implementing new processes and technologies Product Marketing: Helpful for understanding retail dynamics Marketing Technology Architecture: Important for future scalability

Unique Aspects

Opportunity to shape digital marketing strategy for a major eCommerce player
Strong focus on data-driven decision making and innovation
Direct involvement in business strategy and growth
Significant autonomy and decision-making authority

Career Growth

Typical tenure of 3-4 years before progression to C-suite roles, depending on business growth and performance

Potential Next Roles

Chief Marketing Officer Chief Digital Officer Chief Commercial Officer Regional Marketing Director

Company Overview

Kogan

Kogan.com is a pioneer in Australian eCommerce, known for aggressive growth and technological innovation in retail

Leading online retailer in Australia with significant market share and established brand recognition
Dominant in Australian and New Zealand markets with potential for broader regional expansion
Fast-paced, data-driven environment with emphasis on innovation and entrepreneurial thinking
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