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Head of Programmatic (PDOOH) - Job Opportunity at W Group Holding

Dubai, AE
Full-time
Senior
Posted: August 8, 2025
On-site
USD 120,000 - 180,000 per year plus performance bonuses and equity participation, reflecting the senior leadership level, specialized programmatic expertise requirements, regional market conditions in Dubai, and the strategic importance of this role in driving company growth and market positioning.

Benefits

Opportunity to join a rapidly expanding tech media company at a pivotal growth stage, providing exceptional career advancement potential
Work environment designed for visionary thinkers and high achievers, fostering innovation and professional excellence
Exposure to cutting-edge technology and evolving media landscape, ensuring continuous skill development and market relevance
Multi-regional presence across Dubai, Abu Dhabi, and Beirut, offering diverse cultural exposure and regional market insights
Fast-paced, challenge-driven workplace that accelerates professional growth and leadership development
Hub of excitement and innovation that attracts top-tier talent and industry thought leaders

Key Responsibilities

Lead comprehensive programmatic strategy development and execution across W Group and Hypermedia, positioning the organization as a market leader in programmatic DOOH advertising
Drive strategic adoption and integration of programmatic solutions across internal teams, agency partners, and clients, ensuring seamless technology adoption and maximizing revenue opportunities
Establish technical authority and thought leadership in programmatic DOOH, directly impacting sales performance and enabling commercial teams to capture premium market opportunities
Design and implement sophisticated media strategies leveraging advanced DSPs, SSPs, ad servers, and verification tools to deliver superior campaign performance and client satisfaction
Execute and optimize complex programmatic DOOH campaigns with advanced bid management, targeting precision, and data utilization to maximize ROI and client retention
Develop competitive pricing strategies with senior management based on comprehensive market intelligence, ensuring optimal profit margins and market positioning
Collaborate strategically with VP of Sales and sales teams to develop high-impact prospecting strategies that drive business development and revenue growth
Provide expert mentorship and comprehensive training to sales teams, particularly the Hypermedia commercial unit, enhancing their programmatic expertise and sales effectiveness
Own end-to-end campaign operations management across multiple advertisers, ensuring exceptional quality control, performance optimization, and client satisfaction
Generate advanced campaign analytics and custom client reports with actionable strategic recommendations that drive client retention and upselling opportunities
Maintain comprehensive technical platform integration expertise, ensuring seamless implementation and optimal system performance across all programmatic initiatives
Drive innovation in programmatic solutions and explore emerging social media programmatic opportunities to maintain competitive advantage and market leadership

Requirements

Education

Master Degree in IT or Digital Marketing, Communication, Business, or related tech field

Experience

7-10 years of experience in media/programmatic advertising, including campaign management and analytics

Required Skills

Deep expertise in digital programmatic (DSPs, SSPs, audience targeting); prior agency-side experience is a strong advantage Strong technical know-how and a keen understanding of the pDOOH advertising and technology landscape Excellent attention to detail, accuracy, and quality control Ability to manage and prioritize multiple tasks under tight deadlines Analytical mindset with strong problem-solving and decision-making skills Proactive, solution-oriented, and a strong communicator — comfortable working independently and collaboratively Demonstrated experience in introducing new operational processes or strategies Familiarity with both qualitative and quantitative research methods is preferred Strategic Thinking: Ability to see the big picture, align digital initiatives with business objectives, and anticipate market shifts Cross-Functional Communication: Able to translate complex technical concepts into clear business language and vice versa, ensuring alignment across sales, tech, and leadership teams Influencing & Persuasion: Skilled in gaining buy-in from internal stakeholders and external clients by articulating value and aligning solutions with their goals Problem-Solving & Adaptability: Comfortable navigating ambiguity, resolving challenges quickly, and adapting strategies in dynamic environments Collaboration & Stakeholder Management: Strong interpersonal skills to build trust and maintain effective relationships across departments and entities Leadership & Initiative: A proactive leader who takes ownership, drives initiatives independently, and inspires cross-functional teams without direct authority Attention to Detail & Accountability: Maintains a high level of accuracy and ensures end-to-end ownership of deliverables and outcomes Training & Mentoring: Capable of enabling and upskilling commercial teams, especially in understanding and selling programmatic solutions
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Sauge AI Market Intelligence

Industry Trends

The programmatic Digital Out-of-Home (pDOOH) advertising market is experiencing explosive growth, with industry reports indicating compound annual growth rates exceeding 25% as brands increasingly seek data-driven, automated media buying solutions that offer better targeting precision and real-time optimization capabilities compared to traditional OOH advertising methods. Middle Eastern markets, particularly the UAE, are emerging as key growth regions for programmatic advertising technology, driven by government digital transformation initiatives, high smartphone penetration rates, and increasing investment in smart city infrastructure that supports advanced DOOH networks and programmatic capabilities. The convergence of traditional out-of-home advertising with programmatic technology is creating new revenue streams and business models, as media companies that successfully integrate programmatic capabilities can command premium pricing and attract larger enterprise clients seeking sophisticated, data-driven advertising solutions. Cross-platform programmatic integration is becoming essential as advertisers demand unified campaign management across digital channels, creating significant opportunities for companies that can bridge the gap between traditional OOH expertise and advanced programmatic technology capabilities.

Role Significance

Likely managing a team of 5-15 professionals including programmatic specialists, campaign managers, data analysts, and technical integration specialists, while also providing matrix leadership and guidance to sales teams and cross-functional stakeholders throughout the organization.
This is a senior leadership position with significant strategic impact, reporting directly to executive leadership and responsible for driving organizational transformation in programmatic capabilities, with authority to influence pricing strategies, technology investments, and go-to-market approaches across the entire organization.

Key Projects

Leading the complete programmatic transformation of the organization's DOOH advertising capabilities, including technology platform selection, integration, and optimization to establish market-leading programmatic offerings that differentiate the company from competitors. Developing and executing comprehensive training and enablement programs for sales teams, ensuring they can effectively sell and deliver programmatic solutions while maintaining high client satisfaction and achieving premium pricing for advanced programmatic capabilities. Establishing strategic partnerships with key programmatic technology providers, data suppliers, and verification vendors to create a comprehensive ecosystem that supports advanced targeting, optimization, and measurement capabilities for enterprise clients. Creating proprietary programmatic advertising products and solutions that leverage the company's unique market position and DOOH expertise to capture new market opportunities and establish competitive advantages in the rapidly evolving programmatic landscape.

Success Factors

Deep technical expertise combined with strong business acumen to effectively bridge the gap between complex programmatic technology and practical business applications, ensuring successful implementation and adoption of programmatic solutions across the organization while maintaining focus on revenue generation and profitability. Exceptional communication and leadership skills to successfully influence and align multiple stakeholder groups including sales teams, technical staff, executive leadership, and external partners, while building consensus around programmatic strategy and ensuring coordinated execution across all organizational levels. Proven ability to scale programmatic operations efficiently while maintaining quality control and client satisfaction, requiring strong operational excellence capabilities and the ability to establish robust processes, metrics, and performance management systems that support rapid business growth. Strategic thinking and market intelligence capabilities to anticipate industry trends, identify emerging opportunities, and position the organization for long-term success in the evolving programmatic advertising landscape while maintaining competitive advantages and market leadership.

Market Demand

Extremely high demand with limited qualified candidate pool, as the intersection of programmatic expertise and DOOH knowledge represents a highly specialized skill set that is increasingly critical for media companies seeking to capitalize on the rapidly growing programmatic advertising market.

Important Skills

Critical Skills

Deep programmatic advertising expertise including DSP/SSP management, bid optimization, and data integration capabilities is absolutely essential for success, as this technical foundation enables effective strategy development, campaign execution, and team leadership while establishing credibility with both internal stakeholders and external clients. Strong leadership and communication skills are critical for driving organizational change and enabling sales team success, as the role requires influencing multiple stakeholder groups, building consensus around programmatic strategy, and effectively translating complex technical concepts into business value propositions. Analytical and strategic thinking capabilities are essential for developing competitive pricing strategies, optimizing campaign performance, and identifying market opportunities, as the role requires continuous analysis of market trends, performance data, and competitive landscape to maintain market advantage.

Beneficial Skills

Previous agency-side experience provides valuable client perspective and industry relationships that enhance credibility and effectiveness in client-facing situations while providing deeper understanding of advertiser needs and market dynamics. Knowledge of social media programmatic opportunities expands the scope of strategic recommendations and creates additional revenue streams through integrated cross-platform advertising solutions. Familiarity with qualitative and quantitative research methods enhances campaign optimization capabilities and enables more sophisticated audience analysis and targeting strategies that drive superior campaign performance.

Unique Aspects

This role offers the rare opportunity to build and lead programmatic capabilities from the ground up within a rapidly growing regional media company, providing exceptional visibility, strategic influence, and career advancement potential in an emerging market with significant growth potential.
The position combines strategic leadership with hands-on technical expertise, requiring deep involvement in both high-level business strategy and detailed campaign execution, offering a comprehensive skill development opportunity that spans multiple functional areas.
Direct collaboration with sales leadership and responsibility for enabling commercial teams creates a unique blend of technical expertise and business development impact, providing valuable experience in revenue generation and client relationship management.
The company's multi-entity structure (W Group, Hypermedia, DXTA, AiOO Tech) provides exposure to diverse business models and market opportunities within the broader digital media ecosystem, offering comprehensive industry experience and networking opportunities.

Career Growth

Typical progression to next-level executive roles within 3-5 years, with accelerated opportunities possible given the high-growth nature of the programmatic advertising industry and the strategic importance of programmatic expertise in driving organizational transformation and market expansion.

Potential Next Roles

Chief Technology Officer or Chief Marketing Officer roles within larger media or advertising technology companies, leveraging the combination of technical programmatic expertise and strategic leadership experience gained in this position. VP of Programmatic or Head of Digital Advertising positions at major holding companies or large-scale media organizations seeking to expand their programmatic capabilities and market presence. Entrepreneurial opportunities including founding programmatic advertising technology companies or consulting firms, capitalizing on the specialized expertise and industry relationships developed through leading programmatic transformation initiatives. Regional leadership roles such as Managing Director or Country Manager positions for international advertising technology companies expanding into Middle Eastern markets, combining programmatic expertise with regional market knowledge.

Company Overview

W Group Holding

W Group Holding operates as a diversified technology media company with multiple business units including Hypermedia, DXTA, and AiOO Tech, positioning itself as an innovative player in the rapidly evolving digital media landscape with a strong focus on technological advancement and market expansion across the Middle Eastern region.

Emerging regional technology media company with significant growth ambitions and expansion plans, leveraging strong presence in key Middle Eastern markets including UAE and Lebanon to establish market leadership in programmatic advertising and digital media solutions.
Strategic positioning in Dubai and Abu Dhabi provides access to one of the world's most dynamic and rapidly growing digital media markets, with additional presence in Beirut offering broader regional coverage and diverse market exposure across the MENA region.
Fast-paced, innovation-driven environment that attracts ambitious professionals seeking to shape the future of digital media, with strong emphasis on technology adoption, continuous learning, and results-oriented performance in a collaborative, multi-cultural setting.
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