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Chief Marketing Officer - Job Opportunity at Big Blue Swim School

Remote, US
Full-time
Executive
Posted: May 8, 2025
Remote
USD 200,000-225,000 per year

Benefits

Comprehensive health benefits with significant employer contribution - above industry standard
Remote work flexibility with geographic considerations
Competitive PTO package aligned with executive level
401(k) with company match indicating strong retirement focus
Potential long-term incentives suggesting equity or performance-based compensation

Key Responsibilities

Lead strategic brand development and positioning for 200+ location franchise system
Direct national marketing fund allocation and optimization for system-wide growth
Develop scalable franchise marketing support systems and toolkits
Drive digital ecosystem optimization and performance marketing initiatives
Execute comprehensive customer acquisition and retention strategies
Lead and develop high-performing marketing team across multiple channels

Requirements

Education

Bachelor's degree in Marketing, Business, or related field; MBA or advanced degree preferred

Experience

10+ years of progressive marketing experience, including 3+ years in senior leadership role

Required Skills

Franchise/multi-location retail marketing expertise Brand development and digital marketing proficiency Parent/child services market understanding Customer growth strategy implementation Leadership and team management Analytical and communication skills Fast-paced environment adaptation
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Sauge AI Market Intelligence

Industry Trends

The children's activities sector is experiencing significant post-pandemic growth, with swim schools particularly benefiting from increased safety awareness and desire for structured activities Franchise-based children's education and activities businesses are seeing rapid consolidation and private equity interest, driving demand for sophisticated marketing leadership Digital transformation in family-focused services is accelerating, requiring integrated online-offline marketing strategies

Salary Evaluation

The offered range of $200,000-225,000 plus bonus is slightly below market for CMO roles in high-growth franchise systems, where total compensation typically ranges from $250,000-350,000 including equity

Role Significance

Likely managing a marketing team of 5-10 direct reports with matrix responsibility across franchise system
C-suite position with direct impact on company's aggressive growth strategy from 45 to 400+ locations

Key Projects

National brand repositioning and awareness campaigns Franchise marketing system development and optimization Digital transformation and customer journey enhancement Local market activation strategy development Customer lifetime value optimization programs

Success Factors

Ability to balance corporate and franchisee marketing needs Experience scaling marketing operations in high-growth environments Strong understanding of parent/family decision-making processes Data-driven approach to marketing resource allocation Track record of building and mentoring high-performing teams

Market Demand

Very high demand for marketing executives with franchise system experience, particularly in youth services and education sectors

Important Skills

Critical Skills

Franchise system marketing expertise is essential due to the complex stakeholder environment and rapid expansion plans Digital marketing leadership is crucial for modern parent engagement and location growth Financial acumen for managing national fund and ROI optimization

Beneficial Skills

Youth education or sports industry experience Private equity or high-growth company background Crisis communication and reputation management Local market activation expertise

Unique Aspects

Rare opportunity to shape brand direction during rapid scale phase
Combination of consumer marketing and B2B franchise development responsibilities
Mission-driven organization with clear social impact
Significant potential for equity appreciation through growth

Career Growth

Typical tenure for this role is 3-5 years given growth trajectory, with significant opportunity for equity appreciation

Potential Next Roles

CEO of similar-sized franchise organization CMO at larger franchise system Operating Partner at private equity firm Independent board member

Company Overview

Big Blue Swim School

Fast-growing franchise system in the premium children's activities sector with significant private equity backing

Emerging leader in swim instruction with aggressive expansion plans and strong unit economics
National presence with concentration in key growth markets
High-growth, entrepreneurial environment with strong mission focus and professional management structure
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