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Insight Analyst - Job Opportunity at Outbrain Inc.

Paris, France
Internship
Entry-level
Posted: June 5, 2025
Hybrid
EUR 35,000-45,000 annually for full-time equivalent positions in Paris market, with internship compensation typically ranging EUR 1,200-1,800 monthly plus benefits, reflecting the premium nature of the digital advertising sector and Paris market standards

Benefits

Exposure to global advertising platform with 10,000+ publisher partnerships providing extensive industry networking opportunities
Professional development in digital advertising and data analytics within a fast-paced, performance-driven environment
International work experience with a globally distributed team across 36 countries
Access to cutting-edge predictive AI technology and omnichannel advertising solutions
Mentorship and hands-on training in market research methodologies and data-driven storytelling
Employee Resource Groups offering professional networking and diversity initiatives
Hybrid work arrangement providing flexibility and work-life balance

Key Responsibilities

Lead the setup and execution of comprehensive research projects focusing on creative and advertising effectiveness for key global clients across the EMEA region, directly impacting multi-million dollar advertising campaigns
Develop compelling case studies that demonstrate measurable creative effectiveness, brand uplift, and ROI metrics, serving as critical sales enablement tools for the global sales organization
Provide strategic analytical support to senior management through ad hoc research requests, contributing to executive decision-making processes
Drive the development of consumer and market insights across high-value verticals including Travel, Technology, Finance, Luxury, and Automotive sectors, influencing product strategy and market positioning
Transform complex data sets into actionable strategic insights that inform advertiser investment decisions and competitive positioning strategies
Create data-driven narratives that showcase the value proposition of Teads' omnichannel outcomes platform to enterprise clients

Requirements

Education

Master's degree in Business, Marketing, Finance, or Auditing

Experience

Ideally past experience in marketing research, digital marketing or data analysis

Required Skills

French bilingual is mandatory, speaking and writing Good level in written and spoken English Strong analytical skills and great attention to detail Highly organized and able to manage multiple competing priorities Able to work under pressure, in a fast-paced environment Very good problem solving and communication skills Excellent Excel and PowerPoint skills Demonstrable interest in research methodologies and analytical tools Consumer behavior knowledge Digital media and advertising industry knowledge Strong numerical & data skills
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Sauge AI Market Intelligence

Industry Trends

The digital advertising industry is experiencing unprecedented consolidation, with major platform mergers like Outbrain-Teads creating more comprehensive omnichannel solutions that require sophisticated analysts to interpret cross-platform performance data and demonstrate unified value propositions to enterprise clients. Artificial intelligence and predictive analytics are becoming fundamental to advertising effectiveness measurement, driving demand for analysts who can bridge the gap between complex AI-driven insights and actionable business recommendations for marketing teams. Privacy-first advertising and the deprecation of third-party cookies are reshaping how advertising effectiveness is measured, creating opportunities for analysts specializing in contextual advertising analysis and first-party data interpretation within premium publisher networks. The shift toward outcome-based advertising models is requiring deeper analytical capabilities to prove ROI across full-funnel marketing strategies, making insight analysts critical to demonstrating platform value and client retention in competitive markets.

Role Significance

Typically integrated within a 5-8 person Data & Insights team reporting to senior research managers, with cross-functional collaboration across sales, product, and client success teams spanning multiple global markets.
This entry-level position serves as a critical pipeline role for developing future senior analysts, with direct exposure to C-level strategic decisions and enterprise client relationships that typically accelerate career progression within the advertising technology sector.

Key Projects

Multi-million dollar advertising effectiveness studies for Fortune 500 clients across automotive, luxury, and financial services sectors Competitive intelligence analysis comparing platform performance against Google, Facebook, and Amazon advertising solutions Consumer behavior research initiatives that inform product development and platform optimization strategies Brand uplift measurement studies that serve as case studies for new business development and client retention efforts

Success Factors

Advanced proficiency in statistical analysis and data visualization tools beyond Excel, including R, Python, or Tableau, to handle complex multi-variate advertising effectiveness studies and create compelling visual narratives for executive presentations. Deep understanding of digital advertising ecosystem dynamics, including programmatic buying, header bidding, and cross-device attribution methodologies, enabling credible consultation with sophisticated marketing teams. Exceptional storytelling abilities that can translate complex statistical findings into actionable business recommendations, bridging the gap between data science and marketing strategy for diverse stakeholder audiences. Strong project management skills and ability to manage multiple concurrent research initiatives while maintaining attention to detail under tight deadlines in a fast-paced, client-driven environment. Cultural intelligence and communication skills to work effectively across global teams and adapt research methodologies to different regional market dynamics and consumer behaviors.

Market Demand

High demand driven by industry consolidation, increased focus on data-driven advertising decisions, and the critical need for analysts who can demonstrate advertising ROI in privacy-conscious environments

Important Skills

Critical Skills

Advanced Excel and PowerPoint proficiency is essential for daily responsibilities involving complex data manipulation, statistical analysis, and executive-level presentation creation, with these tools serving as the primary interface for research deliverables and client communications. Bilingual French-English communication skills are mandatory for effective collaboration with both local European teams and global stakeholders, enabling seamless execution of cross-regional research initiatives and client relationship management. Strong analytical and problem-solving capabilities are fundamental to transforming raw advertising performance data into actionable insights that drive million-dollar advertising investment decisions and platform optimization strategies. Organizational skills and ability to manage competing priorities are critical given the fast-paced, client-driven environment where multiple research projects must be executed simultaneously while maintaining quality and attention to detail.

Beneficial Skills

Experience with advanced analytics tools like R, Python, or Tableau would significantly enhance capability to handle complex multi-variate analysis and create more sophisticated data visualizations for enterprise clients. Background in consumer psychology or behavioral economics would provide deeper insights into advertising effectiveness drivers and enable more nuanced interpretation of brand uplift and engagement metrics. Knowledge of programmatic advertising technologies and real-time bidding systems would enhance understanding of the technical infrastructure underlying advertising effectiveness measurement and platform optimization. Experience with survey design and primary research methodologies would expand capability to design custom research initiatives and validate findings through multiple data sources and research approaches.

Unique Aspects

Direct exposure to post-merger integration challenges and opportunities, providing unique insights into how major advertising platforms combine technologies, datasets, and client relationships to create competitive advantages.
Access to proprietary predictive AI technology and omnichannel measurement capabilities that represent cutting-edge approaches to advertising effectiveness analysis, offering hands-on experience with next-generation marketing analytics tools.
Opportunity to work with premium publisher network data spanning major global media properties, providing insights into consumer behavior and content consumption patterns across diverse international markets.
Strategic involvement in developing research methodologies that demonstrate the value of open internet advertising versus walled garden platforms, contributing to industry-wide debates about advertising ecosystem health and competition.

Career Growth

Career progression typically accelerates within 2-3 years due to high-visibility client exposure and cross-functional collaboration opportunities in the rapidly evolving advertising technology sector

Potential Next Roles

Senior Insight Analyst positions within 18-24 months, taking ownership of larger client relationships and more complex research initiatives Market Research Manager roles overseeing teams of analysts and strategic research programs across multiple verticals Client Strategy Consultant positions at major advertising agencies or brand-side marketing analytics roles Product Marketing Manager positions within AdTech companies, leveraging research insights to drive product development and go-to-market strategies

Company Overview

Outbrain Inc.

The newly combined Teads-Outbrain entity represents one of the largest independent advertising platforms outside of Google and Facebook, with direct partnerships spanning over 10,000 publishers and 20,000 advertisers globally, positioning it as a significant player in the open internet advertising ecosystem.

Strong competitive position as a leading alternative to walled garden platforms, with particular strength in premium publisher relationships and native advertising formats, competing directly with Google Display Network and Facebook Audience Network for enterprise advertising budgets.
The Paris office serves as a critical European hub for the combined entity, with significant influence over EMEA market strategy and client relationships, offering substantial exposure to European luxury, automotive, and financial services advertising markets.
Dynamic, performance-driven environment characteristic of high-growth advertising technology companies, with emphasis on data-driven decision making, global collaboration, and rapid adaptation to market changes in the evolving digital advertising landscape.
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