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Director, Marketing Analytics - Job Opportunity at Hims & Hers

Remote, US
Full-time
Senior
Posted: April 2, 2025
Remote
USD 200,000 - 230,000 per year

Benefits

Competitive equity compensation package indicating high-growth potential
Industry-leading unlimited PTO with quarterly mental health days showing wellness focus
Comprehensive health benefits package including medical, dental & vision coverage
Parental leave program demonstrating family-friendly culture
Employee product discounts supporting brand engagement
Employee Stock Purchase Program (ESPP) for wealth-building
401k with employer matching showcasing long-term investment in employees
Team retreats fostering collaboration and culture-building

Key Responsibilities

Lead strategic analytics team managing substantial marketing budget with focus on ROI optimization
Develop and implement advanced marketing measurement frameworks across digital and traditional channels
Drive cross-functional collaboration between Marketing and Data Science teams to enhance decision-making
Establish and oversee marketing attribution models and incrementality testing methodologies
Guide team development and career growth for analytics professionals
Champion marketing technology solutions and automation initiatives
Translate complex analytical insights into actionable business strategies

Requirements

Education

Bachelor's or Master's degree in Computer Science, Analytics, or related field

Experience

10+ years of experience in Marketing Analytics

Required Skills

Expert SQL proficiency Python and/or R Web and app analytics platforms expertise Data visualization software proficiency Media Mix Modeling experience Multi-touch Attribution knowledge TV/Audio Media Measurement Product machine learning implementations Causal inference Time series modeling LTV calculations and segmentation Strong communication skills Project management expertise
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Sauge AI Market Intelligence

Industry Trends

The healthcare technology sector is experiencing rapid digital transformation, with telehealth and direct-to-consumer healthcare services seeing unprecedented growth. Marketing analytics in healthcare requires increasingly sophisticated approaches due to privacy regulations and the shift to first-party data. The convergence of traditional and digital healthcare channels is creating demand for analytics leaders who can bridge measurement gaps.

Salary Evaluation

The offered salary range of $200,000-$230,000 is competitive for a senior analytics leadership role in the digital health sector, reflecting the high demand for data-driven decision makers in this space. The total compensation package with equity could push total rewards significantly higher.

Role Significance

Based on the role description and company stage, likely leading a team of 5-8 analytics professionals including managers and individual contributors.
This is a strategic leadership position reporting to senior marketing executives, with significant influence over marketing investment decisions and measurement frameworks.

Key Projects

Development and implementation of cross-channel attribution models Marketing mix modeling and budget optimization frameworks Customer lifetime value optimization programs Marketing technology stack enhancement initiatives Automated reporting and analytics infrastructure development

Success Factors

Strong ability to translate technical concepts for non-technical stakeholders Experience bridging traditional and digital marketing measurement Track record of building and scaling analytics teams Deep understanding of healthcare marketing compliance and regulations Proven ability to influence strategic decisions through data-driven insights

Market Demand

Very high demand, driven by the expansion of digital health platforms and increasing focus on marketing efficiency in healthcare technology companies.

Important Skills

Critical Skills

Advanced marketing measurement expertise crucial for optimizing substantial marketing investments Strong leadership capabilities essential for team development and cross-functional influence Technical proficiency in modern analytics tools required for implementation of sophisticated measurement frameworks

Beneficial Skills

Healthcare industry experience valuable but not required Experience with emerging marketing technologies and automation tools Knowledge of healthcare compliance and privacy regulations

Unique Aspects

Rare opportunity to shape analytics strategy in a high-growth public healthcare technology company
Combination of traditional and digital healthcare marketing measurement requirements
Significant autonomy in building and scaling analytics capabilities

Career Growth

Typical tenure in this role is 3-4 years before advancement, with potential for faster progression in high-growth environments.

Potential Next Roles

VP of Marketing Analytics Chief Analytics Officer Head of Customer Intelligence VP of Marketing Technology Chief Marketing Officer

Company Overview

Hims & Hers

Hims & Hers is a public digital health platform focusing on accessible, personalized healthcare delivery through telehealth and wellness products.

A leading player in the direct-to-consumer healthcare space, publicly traded on NYSE with significant market presence and growth potential.
Strong national presence in the US market with potential for international expansion.
Progressive, tech-forward environment with emphasis on flexibility, wellness, and professional development.
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