Home Jobs Director of Branding
Back to Jobs

Director of Branding - Job Opportunity at Mount Sinai Health System

New York, US
Full-time
Senior
Posted: April 2, 2025
On-site
USD 117,000 - 208,000 per year

Benefits

Comprehensive healthcare coverage reflecting the organization's medical expertise
Professional development opportunities within a leading healthcare system
Access to Mount Sinai's extensive medical network and facilities
Competitive compensation package with potential bonuses
Collaborative work environment in a prestigious medical institution

Key Responsibilities

Lead strategic brand evolution and implementation across Mount Sinai Health System
Develop and maintain comprehensive brand guidelines and standards
Drive cross-functional collaboration with marketing and communications teams
Foster employee brand engagement and advocacy programs
Oversee brand performance metrics and analytics
Manage relationships with external brand consultants and vendors
Implement process improvements for brand integration

Requirements

Education

Bachelors Degree required, Masters degree preferred

Experience

Minimum of 5 years of experience, 8 or more years' experience strongly preferred, in brand management, marketing, or a related field

Required Skills

Strong project management, communication, and writing skills Ability to influence and engage stakeholders across all levels of the organization Analytical mindset with the ability to derive insights from data Creative and innovative approach Cross-functional collaboration abilities Leadership and organizational management skills Adaptability and resourcefulness
Advertisement
Ad Space

Sauge AI Market Intelligence

Industry Trends

Healthcare branding is experiencing increased focus on digital patient experience and telemedicine integration Healthcare systems are moving towards more consumer-centric brand approaches There's growing emphasis on employee brand advocacy in healthcare marketing Data-driven brand performance measurement is becoming standard practice in healthcare marketing

Salary Evaluation

The offered salary range of $117,000-$208,000 is competitive for healthcare marketing leadership in NYC, aligning with market rates for similar roles at major health systems. The wide range suggests room for negotiation based on experience and qualifications.

Role Significance

Likely manages a core brand team of 3-5 direct reports while coordinating with multiple stakeholders across marketing, communications, and creative teams.
Senior leadership position with significant strategic influence on organizational identity and market positioning. Reports to Senior Director of Branding, suggesting substantial autonomy and decision-making authority.

Key Projects

System-wide brand identity modernization initiatives Digital brand experience transformation programs Employee brand ambassador program development Brand measurement and analytics framework implementation Cross-departmental brand integration projects

Success Factors

Strong understanding of healthcare industry dynamics and regulatory environment Ability to balance traditional healthcare values with modern brand approaches Excellence in stakeholder management across diverse medical and administrative groups Data-driven decision-making capabilities Change management expertise for system-wide initiatives

Market Demand

High demand position due to healthcare systems' increasing focus on brand differentiation and digital transformation. The role combines traditional healthcare marketing with modern brand management, making it particularly valuable in the current market.

Important Skills

Critical Skills

Healthcare industry knowledge combined with modern brand management expertise Strategic thinking with ability to execute across large organizations Data analytics and performance measurement capabilities Stakeholder management and influence skills

Beneficial Skills

Healthcare regulatory compliance understanding Digital transformation experience Change management expertise Crisis communication skills

Unique Aspects

Role combines healthcare expertise with contemporary brand management
Opportunity to influence brand strategy at a leading academic medical center
Position involves both traditional and digital brand management
Significant impact on healthcare delivery through brand experience

Career Growth

Typical progression to next level within 3-5 years, depending on organizational growth and success in current role

Potential Next Roles

Chief Marketing Officer Chief Brand Officer Senior Vice President of Marketing System-wide Marketing Director

Company Overview

Mount Sinai Health System

Mount Sinai Health System is a premier academic medical system with eight hospitals and over 48,000 employees, recognized for excellence in multiple specialties and research.

Leading healthcare provider in the New York metropolitan area with strong national reputation and consistent high rankings in U.S. News & World Report.
Dominant healthcare provider in NYC with extensive network of facilities and community health centers across the region.
Professional, fast-paced environment with strong emphasis on innovation, research, and academic excellence. Culture balances medical expertise with business acumen.
Advertisement
Ad Space
Apply Now

Data Sources & Analysis Information

Job Listings Data

The job listings displayed on this platform are sourced through BrightData's comprehensive API, ensuring up-to-date and accurate job market information.

Sauge AI Market Intelligence

Our advanced AI system analyzes each job listing to provide valuable insights including:

  • Industry trends and market dynamics
  • Salary estimates and market demand analysis
  • Role significance and career growth potential
  • Critical success factors and key skills
  • Unique aspects of each position

This integration of reliable job data with AI-powered analysis helps provide you with comprehensive insights for making informed career decisions.