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Job-integrated Master: Junior Project Manager Digital Tools for Live Events (m/f/d) - Job Opportunity at ZEISS

Oberkochen, Germany
Full-time
Entry-level
Posted: April 22, 2025
Hybrid
EUR 45,000 - 55,000 annually plus educational benefits, competitive for entry-level digital project management roles in Germany

Benefits

Flexible hybrid work arrangements with modern infrastructure
Comprehensive wellness program including fitness facilities
On-site dining with subsidized cafeteria
Dedicated company shuttle service for commuting convenience
Extensive professional development through mentoring and learning programs
International networking opportunities in multicultural environment

Key Responsibilities

Lead strategic digital transformation initiatives for global live brand experiences and trade shows
Develop and implement digital toolsets and guidelines for worldwide marketing teams
Drive innovation in virtual event technologies and digital brand experiences
Manage training and communication programs for global tool adoption
Conduct market research and trend analysis for digital event technologies

Requirements

Education

Bachelor's degree in marketing, business or comparable field

Experience

Entry level with some digital events/online marketing experience

Required Skills

Project management Digital event management Online marketing expertise English (C1 level) German (B1 level) Virtual event platform knowledge Digital technology proficiency
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Sauge AI Market Intelligence

Industry Trends

Digital transformation in event management is accelerating, with hybrid events becoming the new standard across industries Integration of AI and data analytics in event technology platforms is creating new opportunities for personalization and engagement measurement Growing demand for seamless digital-physical event experiences is driving innovation in virtual and augmented reality solutions

Role Significance

Likely part of a 5-8 person digital marketing team, collaborating with broader marketing and events departments of 20-30 people
Entry-level position with significant growth potential, combining practical work experience with advanced education in a strategic area

Key Projects

Digital event platform implementation and optimization Global guidelines development for virtual events Training program creation for digital tools Market research and innovation projects in event technology

Success Factors

Strong balance of technical understanding and project management capabilities Ability to bridge traditional marketing with digital innovation Excellent communication skills for global team collaboration Proactive learning mindset for rapidly evolving technology landscape

Market Demand

High demand with growing trajectory as companies continue to invest in digital event capabilities and virtual experience platforms

Important Skills

Critical Skills

Digital project management expertise for coordinating global initiatives Virtual event platform knowledge for driving digital transformation Cross-cultural communication skills for international collaboration

Beneficial Skills

Data analytics for event performance measurement UX/UI understanding for digital tool implementation Change management skills for technology adoption

Unique Aspects

Combination of master's education with practical work experience
Access to global market leader's resources and networks
Opportunity to shape digital transformation in traditional industry
Strong foundation for international career development

Career Growth

2-3 years in current role with master's completion, followed by potential advancement to senior positions

Potential Next Roles

Senior Digital Project Manager Digital Marketing Manager Event Technology Director Digital Transformation Lead

Company Overview

ZEISS

ZEISS is a global technology leader in optics and optoelectronics with a strong focus on innovation and research

Industry leader with significant market share in optical systems, medical technology, and industrial solutions
Strong presence in Germany with global operations and significant influence in European markets
Innovation-driven environment with strong emphasis on professional development and work-life balance
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