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Kommunikationsspezialist/in - Job Opportunity at Randstad

Bern, Switzerland
Full-time
Mid-level
Posted: July 10, 2025
On-site
CHF 75,000 - 95,000 annually. This estimate reflects the specialized nature of healthcare communication in Switzerland, where multilingual capabilities, multimedia expertise, and subject matter knowledge in psychology command premium compensation. The role's strategic importance as a spokesperson and campaign leader positions it in the upper tier of communication specialist roles.

Key Responsibilities

Develop high-quality multimedia content that makes psychological topics tangible and socially relevant, creating viral Instagram reels, podcasts, and impactful press releases that drive public engagement
Collaborate strategically with media specialists to transform creative concepts into compelling visual and technical executions that amplify organizational messaging
Serve as the primary media liaison and organizational spokesperson, crafting pointed statements and representing the organization's voice in public discourse
Lead creative ideation for national communication campaigns focused on increasing visibility of mental health issues and driving societal awareness

Requirements

Education

Ein Masterabschluss in Kommunikation, Public Relations, Journalismus oder eine vergleichbare höhere Ausbildung

Experience

Mehrere Jahre ausgewiesene Berufserfahrung im Journalismus oder in der Unternehmenskommunikation

Required Skills

versiert in der Erstellung der gesamten Palette multimedialer Produkte packende Video-Reportagen spannende Podcasts Interviews und überzeugende Medienmitteilungen Muttersprache ist Deutsch oder Französisch verstehen beide Landessprachen ausgezeichnet fließend auf Englisch ausdrücken komplexe Sachverhalte einfach und ansprechend darzustellen breites Interesse an den Bereichen Psychologie, Wissenschaft, Gesundheitswesen und Schweizer Politik wohlfühlen in einem dynamischen Umfeld
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Sauge AI Market Intelligence

Industry Trends

The healthcare communication sector is experiencing unprecedented growth as mental health awareness becomes a global priority, with organizations increasingly investing in specialized communication roles that can navigate the complex intersection of medical expertise and public engagement. This trend is particularly pronounced in Switzerland, where healthcare communication has become a strategic imperative for professional associations. Digital-first communication strategies are reshaping how healthcare organizations engage with stakeholders, with multimedia content creation becoming essential for reaching diverse audiences across traditional and social media platforms. The demand for professionals who can create compelling video content, podcasts, and interactive media is driving salary premiums in the communication sector. The integration of psychological services into mainstream healthcare discussions is creating new opportunities for specialized communicators who can translate complex mental health concepts into accessible public messaging, particularly in German-speaking markets where regulatory and cultural nuances require deep local expertise.

Role Significance

This role appears to be part of a lean, specialized communication team working closely with technical specialists, suggesting a collaborative environment where individual contributors have significant impact and visibility across the organization.
This is a mid-to-senior level strategic communication role that functions as both a creative lead and organizational spokesperson, indicating significant autonomy and decision-making authority within the communication function. The position requires someone who can operate independently while representing the organization's voice in public forums.

Key Projects

National awareness campaigns for mental health initiatives that require cross-platform content development and stakeholder engagement Crisis communication management during public health emergencies or policy changes affecting psychological services Thought leadership content creation that positions the organization as an authoritative voice in psychology and mental health policy Media relations initiatives that build and maintain relationships with key journalists and influencers in healthcare and psychology sectors

Success Factors

Ability to translate complex psychological concepts into compelling narratives that resonate with diverse audiences while maintaining scientific accuracy and professional credibility Strong relationship-building skills with media professionals, healthcare stakeholders, and internal subject matter experts to create a robust network for content distribution and organizational advocacy Adaptability to rapidly changing political and healthcare landscapes, with the agility to pivot communication strategies based on emerging issues or policy developments Creative vision combined with project management capabilities to execute multi-channel campaigns that deliver measurable impact on public awareness and organizational visibility

Market Demand

High demand driven by increased focus on mental health awareness, digital transformation in healthcare communication, and the critical need for skilled professionals who can bridge clinical expertise with public engagement strategies.

Important Skills

Critical Skills

Multimedia content creation capabilities are essential as healthcare communication increasingly relies on video, podcast, and interactive media to reach diverse audiences and compete for attention in crowded digital spaces. The ability to create compelling visual narratives distinguishes top-tier communication professionals in the healthcare sector. Multilingual communication skills in German, French, and English are crucial for navigating Switzerland's complex linguistic landscape and ensuring messages resonate across cultural boundaries. This skill set is particularly valuable in healthcare communication where precision and cultural sensitivity are paramount. Subject matter expertise in psychology and mental health is critical for maintaining credibility and accuracy when communicating complex clinical concepts to public audiences. This knowledge base enables the development of authoritative content that builds trust and drives behavior change. Media relations and spokesperson capabilities are essential for building organizational visibility and managing public discourse around sensitive mental health topics. The ability to represent an organization credibly in media interactions is increasingly valuable as healthcare becomes more publicly scrutinized.

Beneficial Skills

Crisis communication experience would be highly valuable given the dynamic nature of healthcare policy and the potential for public health emergencies to impact mental health services and organizational operations. Digital analytics and content performance measurement skills would enhance the ability to optimize communication strategies and demonstrate ROI for communication investments, particularly important in evidence-based healthcare environments. Policy analysis and government relations experience would complement the Swiss political awareness requirement and enable more sophisticated engagement with regulatory and policy developments affecting psychology and mental health services. Project management and campaign coordination experience would support the execution of complex national communication initiatives and ensure effective collaboration with diverse stakeholders and technical specialists.

Unique Aspects

This role uniquely combines clinical subject matter expertise with multimedia content creation, requiring both deep understanding of psychological principles and cutting-edge digital communication skills
The position offers rare opportunity to influence national conversations about mental health and psychology, providing a platform for significant social impact beyond typical corporate communication roles
The multilingual requirements and Swiss political awareness create a highly specialized niche that offers competitive advantages and premium compensation potential
The collaboration with technical specialists and the emphasis on viral content creation suggests an innovative approach to healthcare communication that balances professional credibility with modern engagement strategies

Career Growth

Typical progression to senior leadership roles occurs within 3-5 years, given the specialized expertise required and the strategic nature of the position. The combination of multimedia skills, healthcare knowledge, and spokesperson experience creates a strong foundation for rapid career advancement.

Potential Next Roles

Communications Director or Head of Communications roles within healthcare organizations, professional associations, or government health agencies Senior consultant positions with healthcare communication agencies specializing in mental health and professional advocacy Corporate communications leadership roles in pharmaceutical companies or healthcare technology firms focused on mental health solutions Public affairs or government relations roles focusing on health policy and professional regulation in psychology and mental health sectors

Company Overview

Randstad

Randstad operates as a leading staffing and human resources services company, placing candidates in specialized roles across various industries including healthcare and professional services. In this context, they are recruiting for a prestigious Swiss psychology organization, indicating their capability to handle high-level professional placements in specialized sectors.

As a global staffing leader, Randstad maintains strong relationships with premium employers and candidates, suggesting this role represents a high-quality opportunity with a well-established organization that values professional excellence and strategic communication capabilities.
The Bern location indicates this role is likely with a national-level Swiss organization, possibly a professional association or regulatory body, given the focus on Swiss politics and national communication campaigns. This suggests significant influence and visibility within the Swiss healthcare and psychology sectors.
The role description suggests a dynamic, politically aware environment that values creativity, strategic thinking, and professional excellence, indicating a culture that empowers communication professionals to make significant contributions to organizational mission and public health outcomes.
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