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Manager - Adobe Experience Platform (AEP) CDP - Job Opportunity at Genpact

Bengaluru, India
Full-time
Senior
Posted: March 22, 2025
On-site
USD 85,000 - 120,000 annually based on Bangalore market rates for senior CDP specialists

Benefits

Comprehensive healthcare coverage typical of Fortune 500 service providers
Professional development opportunities through Adobe certifications
Global exposure working with Fortune 500 clients
Career advancement in a rapidly growing digital transformation space

Key Responsibilities

Lead AEP architecture implementation with focus on scalability and security
Drive data integration strategies for unified customer profiles
Oversee identity resolution and customer insight enrichment
Collaborate across departments to align AEP solutions with business objectives
Ensure compliance with global data privacy regulations
Manage martech stack integration focusing on Adobe ecosystem
Direct platform performance optimization initiatives

Requirements

Education

Bachelor's degree required, Master's preferred

Experience

Senior level experience in marketing technology and DMP/CDP implementation

Required Skills

Adobe Experience Platform expertise Customer data modeling Data governance Data integration Segmentation and personalization Adobe Experience Cloud Data privacy regulations knowledge Cloud platforms (AWS, GCP, Azure) Stakeholder management Communication skills

Certifications

Adobe Experience Platform certification preferred
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Sauge AI Market Intelligence

Industry Trends

The CDP market is experiencing rapid consolidation with Adobe emerging as a dominant player, particularly in enterprise segments Privacy-first data management is becoming central to CDP implementations due to evolving global regulations Integration of AI/ML capabilities within CDPs is creating new opportunities for advanced customer segmentation and real-time personalization

Role Significance

Typically leads a team of 5-8 technical specialists while coordinating with cross-functional teams of 15-20 members
Mid to senior management position with significant influence on customer data strategy and digital transformation initiatives

Key Projects

Enterprise-wide CDP implementation and integration projects spanning 6-12 months Customer data unification and governance framework establishment Real-time personalization engine deployment Cross-channel customer journey orchestration initiatives

Success Factors

Deep understanding of enterprise data architecture and integration patterns Strong stakeholder management skills across technical and business teams Ability to translate complex technical concepts for business audiences Experience with large-scale data governance and compliance frameworks

Market Demand

Very high demand with 40% YoY growth in CDP implementation roles, particularly in enterprise segments adopting Adobe's ecosystem

Important Skills

Critical Skills

Adobe Experience Platform expertise is essential as it's the core technology platform Data integration and governance skills are crucial for ensuring successful CDP implementation Stakeholder management abilities are vital due to the cross-functional nature of CDP projects

Beneficial Skills

Knowledge of additional martech tools can enhance integration capabilities Understanding of AI/ML applications in customer data analysis Experience with agile project management methodologies

Unique Aspects

Rare opportunity to work with Adobe's premium CDP solution in an enterprise context
Exposure to Fortune 500 client implementations
Combination of technical and strategic leadership responsibilities

Career Growth

2-3 years in role with clear progression path to director level within 4-5 years

Potential Next Roles

Director of Marketing Technology Head of Customer Data Strategy Digital Transformation Leader Enterprise Architecture Leader

Company Overview

Genpact

Genpact has evolved from a BPO provider to a digital transformation leader with strong capabilities in data and AI

Leading position in digital operations and transformation services with significant Fortune 500 client base
Major technology hub in Bangalore with strong focus on digital and analytics capabilities
Process-oriented yet innovative environment with strong emphasis on continuous learning and global collaboration
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