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Manager, Business Development (Small Medium Business) - Job Opportunity at NielsenIQ

Kowloon, Hong Kong
Full-time
Mid-level
Posted: February 24, 2025
Hybrid
HKD 600,000 - 900,000 per year based on Hong Kong market rates for similar roles in data/analytics sales

Benefits

Flexible working environment with remote work options - competitive with modern tech companies
Volunteer time off program demonstrating strong CSR commitment
Professional development through LinkedIn Learning platform access
Comprehensive Employee Assistance Program (EAP) for wellbeing support

Key Responsibilities

Lead SMB sales strategy development and execution with P&L ownership (~$5-10M typical range)
Drive new client acquisition and former client reactivation through strategic market penetration
Develop and optimize SMB-specific product offerings and pricing structures
Manage sales pipeline and forecast accuracy while building client relationships to C-suite level
Represent NIQ brand at industry events and maintain thought leadership position

Requirements

Education

Bachelor's Degree in related field

Experience

3-5 years

Required Skills

Strategic sales and business development competency Excellent client management Relationship-building skills C-Suite level stakeholder management Market data analysis Full sales process mastery Local language proficiency
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Sauge AI Market Intelligence

Industry Trends

The consumer intelligence market is experiencing rapid consolidation, as evidenced by NIQ's merger with GfK, indicating a shift toward integrated data solutions and expanded global coverage. SMB market penetration in consumer intelligence is becoming a strategic priority as enterprise markets mature, creating new opportunities for specialized sales approaches. Growing demand for democratized access to consumer data among smaller businesses is driving new product packaging and pricing models

Role Significance

Likely leading a team of 3-5 sales professionals while coordinating with cross-functional teams
Mid-management position with significant P&L responsibility and strategic input into product development and market approach

Key Projects

SMB market penetration strategy development and execution Product offering optimization for SMB segment Sales process digitalization and automation initiatives Market expansion and territory development

Success Factors

Strong understanding of SMB market dynamics and buying behaviors Ability to translate enterprise-level solutions into SMB-appropriate offerings Strategic thinking combined with tactical execution capabilities Cross-cultural communication skills for global organization navigation

Market Demand

High and increasing, driven by post-merger expansion and growing SMB market focus in consumer intelligence sector

Important Skills

Critical Skills

Strategic sales capability with focus on new market development Product and pricing strategy experience for SMB segment Cross-cultural communication and stakeholder management

Beneficial Skills

Experience with sales technology and automation tools Knowledge of retail measurement methodologies Understanding of consumer behavior analytics

Unique Aspects

Rare opportunity to shape SMB market strategy for a global leader
Post-merger integration environment offers unique growth and learning opportunities
Combination of strategic and operational responsibilities unusual for this level

Career Growth

2-3 years in role before advancement, accelerated by successful market development

Potential Next Roles

Director of SMB Sales Regional Sales Director Head of Business Development Commercial Strategy Director

Company Overview

NielsenIQ

NielsenIQ, post-merger with GfK, stands as the world's leading consumer intelligence company with operations in over 100 markets

Market leader in consumer intelligence with expanded capabilities following GfK merger
Strong APAC presence with Hong Kong serving as a key regional hub
Global matrix organization with emphasis on cross-border collaboration and data-driven decision making
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  • Critical success factors and key skills
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