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Manager of Marketing and Publications - Job Opportunity at Washington County Museum of Fine Arts

Hagerstown, United States
Full-time
Mid-level
Posted: April 6, 2025
Hybrid
USD 43,000-58,000 per year

Benefits

Flexible work schedule with hybrid arrangement (3 days in office)
Comprehensive health insurance package
Paid time off with weekend rotation compensation
Professional development opportunities through AAM and MAAM memberships
Museum community engagement perks

Key Responsibilities

Strategic development and execution of comprehensive marketing plans across a four-state region
Cross-functional leadership in brand development and institutional communication
Management of multi-channel content creation and distribution (digital, print, social)
Budget oversight and resource allocation for marketing initiatives
Stakeholder relationship management including media, community partners, and internal teams
Data-driven campaign analysis and optimization

Requirements

Education

BA in communication, marketing, public relations, graphic design, art history, or related field

Experience

Minimum three years professional marketing experience, preferably in nonprofit or arts organization

Required Skills

Strong promotional writing, editing, and public speaking skills Knowledge of Chicago style Basic photography and video editing skills Social media expertise Knowledge of evolving communication landscape Art communication capabilities Emotional intelligence and relationship building Design and aesthetic judgment Independent work capability Organizational and detail orientation Deadline management Adobe Creative Cloud Suite proficiency Microsoft Office Suite competency
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Sauge AI Market Intelligence

Industry Trends

Cultural institutions are increasingly emphasizing digital engagement and virtual experiences, requiring marketing professionals to blend traditional and digital expertise Regional museums are expanding their reach through strategic marketing to compete with larger metropolitan institutions Growing focus on diversity, equity, and inclusion in cultural institution marketing requires sophisticated audience segmentation and messaging

Salary Evaluation

The offered salary range is slightly below market average for similar roles in larger metropolitan areas but competitive for the regional market. Comparable positions typically range from USD 50,000-75,000 in major markets.

Role Significance

Likely small marketing team with potential intern/apprentice oversight, typical for regional museum structure
Mid-level management position with significant strategic input and operational autonomy

Key Projects

Integrated marketing campaigns for major exhibitions and events Digital transformation initiatives Community engagement programs Membership growth campaigns Regional tourism development

Success Factors

Strong understanding of regional cultural landscape and audience demographics Ability to balance artistic integrity with commercial objectives Excellence in storytelling across multiple platforms Strategic resource allocation in budget-conscious environment Strong stakeholder management abilities

Market Demand

Moderate to high demand as cultural institutions prioritize digital transformation and audience development post-pandemic

Important Skills

Critical Skills

Multi-channel marketing expertise combining traditional and digital methods Strategic communication skills for diverse audience engagement Budget management in nonprofit context Stakeholder relationship management

Beneficial Skills

Art history knowledge Grant writing expertise Event management experience Educational program marketing

Unique Aspects

Only fine art museum within 65-mile radius creates unique market position
Free public access model requires innovative approach to revenue generation
Multi-state regional focus demands sophisticated market understanding
Balance of traditional museum values with modern marketing approaches

Career Growth

2-4 years in role typical before advancement, dependent on institutional growth and regional opportunities

Potential Next Roles

Director of Marketing and Communications Senior Marketing Director External Affairs Director Development Director

Company Overview

Washington County Museum of Fine Arts

Premier regional fine arts museum with 93-year heritage and AAM accreditation, managing 8,000+ object collection

Leading cultural institution within 65-mile radius, positioned as community cornerstone
Significant four-state regional influence covering Maryland, West Virginia, Pennsylvania, and Virginia
Mission-driven environment balancing professional standards with community service focus
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