Home Jobs Manager, Trade Planning & Analytics
Back to Jobs

Manager, Trade Planning & Analytics - Job Opportunity at Keurig Dr Pepper

Mississauga, Canada
Full-time
Mid-level
Posted: July 12, 2025
Hybrid
CAD 85,000 - 105,000 per year based on the mid-level management responsibilities, CPG industry standards in the Greater Toronto Area, and the specialized nature of trade promotion analytics expertise required for this role.

Benefits

Comprehensive health and wellness benefits package supporting employee well-being with coverage that exceeds standard market offerings
Robust personal and financial well-being support programs designed to provide security and peace of mind for employees and their families
Professional growth and development programs that accelerate career advancement through structured learning opportunities and mentorship
Employee recognition and appreciation programs that create a culture of value and inspiration in the workplace
Global beverage company exposure providing international career opportunities and cross-cultural professional development
Bilingual work environment enhancing language skills and cultural competency for career advancement

Key Responsibilities

Drive strategic trade promotion planning and sales analytics across the Commercial team, directly impacting revenue optimization and market competitiveness
Own and manage the XTEL Trade Promotion Management platform as the single source of truth, ensuring data integrity and system reliability for critical business decisions
Lead cross-functional collaboration between Sales, Finance, RGM, and IT teams, serving as the central hub for trade promotion intelligence and strategic alignment
Manage product roadmap development and enhancement initiatives that improve system adoption and operational efficiency across multiple business units
Deliver analytical support and promotional ROI optimization that directly contributes to improved profit margins and sales performance
Oversee backend system configurations and financial logic alignment, ensuring seamless integration between XTEL, SAP, and Demantra platforms
Support Key Account Managers during annual planning cycles, providing strategic insights that influence multi-million dollar trade promotion investments
Lead stakeholder training and communication initiatives that drive system adoption and best practice implementation across the organization
Manage and develop an Associate Product Manager, contributing to talent development and succession planning within the analytics function

Requirements

Education

Bachelor's degree in Business, Finance, Marketing, or related field (BBA preferred)

Experience

5+ years of experience in sales planning, commercial finance, or RGM in the CPG industry

Required Skills

Experience with trade promotion systems (XTEL, Demantra, SAP TPM) Strong analytical, organizational, and problem-solving skills Proficiency in Excel Familiarity with ERP and TPM system environments Strong communication and stakeholder management skills Ability to manage multiple priorities in a fast-paced, dynamic environment French & English language (written and spoken)
Advertisement
Ad Space

Sauge AI Market Intelligence

Industry Trends

The CPG industry is experiencing a significant shift toward data-driven trade promotion optimization, with companies investing heavily in advanced analytics platforms to improve ROI and reduce promotional waste. This trend is driven by increasing retailer power and margin pressure, making roles like this critical for maintaining competitive advantage. Digital transformation in trade promotion management is accelerating, with companies moving from spreadsheet-based planning to integrated TPM platforms that provide real-time visibility and predictive analytics. This creates high demand for professionals who can bridge the gap between technology and business strategy. The beverage industry specifically is facing intensified competition and changing consumer preferences, requiring more sophisticated promotional strategies and real-time market responsiveness. This makes trade promotion analytics roles increasingly strategic and valuable to organizations.

Role Significance

Direct management of one Associate Product Manager with indirect influence over multiple cross-functional teams including Sales, Finance, RGM, and IT. The role likely interfaces with 15-20 stakeholders regularly and influences decisions affecting the entire Commercial organization.
This is a mid-level management position with significant strategic impact, serving as the business owner of critical trade promotion systems and managing cross-functional relationships. The role combines technical system ownership with strategic business leadership, indicating substantial organizational trust and responsibility.

Key Projects

Annual trade promotion planning cycles worth millions of dollars in promotional investments TPM system enhancement and optimization projects that improve operational efficiency Cross-functional analytics initiatives that drive promotional ROI improvement System integration projects connecting multiple enterprise platforms Stakeholder training and change management programs for system adoption

Success Factors

Deep understanding of CPG trade promotion dynamics and the ability to translate complex analytical insights into actionable business recommendations that drive measurable ROI improvements Strong technical acumen combined with business leadership skills to effectively manage system roadmaps while maintaining stakeholder alignment across multiple functional areas Exceptional project management and change management capabilities to drive system adoption and process optimization in a complex, multi-stakeholder environment Advanced analytical thinking and problem-solving abilities to troubleshoot system issues, optimize promotional strategies, and identify opportunities for operational improvement

Market Demand

High demand due to the critical nature of trade promotion optimization in the CPG industry, limited pool of candidates with specific TPM system experience, and the growing emphasis on data-driven commercial decision making across consumer goods companies.

Important Skills

Critical Skills

XTEL Trade Promotion Management system expertise is absolutely essential as this role serves as the primary business owner and subject matter expert for this critical platform that drives millions of dollars in promotional investments Cross-functional stakeholder management skills are crucial for success as the role requires coordinating between Sales, Finance, RGM, and IT teams while maintaining alignment on strategic priorities and system requirements Advanced analytical and problem-solving capabilities are fundamental for optimizing promotional ROI, troubleshooting system issues, and providing actionable insights that drive business performance Project management and change management skills are vital for driving system enhancements, managing stakeholder training, and ensuring successful adoption of new processes and technologies

Beneficial Skills

Experience with additional TPM platforms beyond XTEL such as SAP TPM or other enterprise systems would provide valuable perspective and flexibility in system optimization initiatives Advanced Excel and data visualization skills using tools like Power BI or Tableau would enhance the ability to communicate insights effectively and drive data-driven decision making Understanding of retail mathematics and promotional mechanics would strengthen the ability to optimize trade promotion strategies and improve ROI analysis Project management certification (PMP) would provide structured approaches to managing complex, multi-stakeholder enhancement initiatives and system implementations

Unique Aspects

This role uniquely combines technical system ownership with strategic business leadership, requiring both deep analytical capabilities and strong stakeholder management skills in a complex, multi-functional environment
The position offers rare exposure to the complete trade promotion lifecycle from strategic planning through execution analysis, providing comprehensive experience in one of the most critical areas of CPG commercial operations
The bilingual requirement and Canadian market focus provide distinctive international experience within a major North American beverage company, offering unique cultural and market insights
The role's responsibility for managing both technology roadmaps and cross-functional relationships creates an exceptional learning opportunity for professionals seeking to advance into senior commercial leadership positions

Career Growth

Typical progression to senior management roles within 3-5 years, with director-level positions achievable within 5-7 years given the specialized nature of the expertise and the strategic importance of trade promotion optimization in the CPG industry.

Potential Next Roles

Senior Manager or Director of Trade Promotion Management with expanded scope across multiple markets or business units Director of Revenue Growth Management with broader responsibility for pricing and promotional strategy Head of Commercial Analytics with oversight of all sales and marketing analytics functions VP of Trade Marketing with strategic responsibility for promotional planning and execution

Company Overview

Keurig Dr Pepper

Keurig Dr Pepper is a major North American beverage company with a portfolio of over 125 brands, combining the strength of traditional Dr Pepper Snapple Group beverages with Keurig's single-serve coffee brewing technology. The company operates in both hot and cold beverage segments, providing significant scale and market presence.

As a leading beverage company in North America, KDP holds strong market positions in key categories including soft drinks, coffee, and specialty beverages. The company's dual-platform strategy and extensive distribution network provide competitive advantages in the highly competitive beverage market.
The Mississauga location represents KDP's Canadian headquarters, making this role strategically important for the company's operations across Canada. The position involves bilingual requirements reflecting the company's commitment to serving both English and French-speaking markets effectively.
KDP emphasizes a collaborative, performance-driven culture with strong focus on employee development and cross-functional teamwork. The company's scale and brand portfolio provide exposure to diverse business challenges and significant professional growth opportunities.
Advertisement
Ad Space
Apply Now

Data Sources & Analysis Information

Job Listings Data

The job listings displayed on this platform are sourced through BrightData's comprehensive API, ensuring up-to-date and accurate job market information.

Sauge AI Market Intelligence

Our advanced AI system analyzes each job listing to provide valuable insights including:

  • Industry trends and market dynamics
  • Salary estimates and market demand analysis
  • Role significance and career growth potential
  • Critical success factors and key skills
  • Unique aspects of each position

This integration of reliable job data with AI-powered analysis helps provide you with comprehensive insights for making informed career decisions.