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Marketing Analyst - WVU Online - Job Opportunity at West Virginia University

Morgantown, US
Full-time
Mid-level
Posted: February 21, 2025
On-site
USD 65,000 - 85,000 annually based on location, required experience, and higher education sector standards

Benefits

37.5-hour work week with focus on work-life balance
Comprehensive health insurance package with wellness programs
Generous PTO: 24 vacation days + 13 holidays + 18 sick days annually
Strong retirement package: 401(a) with 6% employer match
Continued health benefits post-retirement
Inclusive family leave policies covering extended family members
Professional development and educational opportunities

Key Responsibilities

Lead strategic market research initiatives to identify emerging opportunities in online education
Drive data-driven decision making through comprehensive competitive analysis and market assessments
Manage end-to-end digital marketing campaigns with focus on ROI optimization
Develop and maintain sophisticated analytics frameworks for performance tracking
Coordinate cross-functional marketing initiatives with internal stakeholders
Optimize digital presence through SEO, content strategy, and UX improvements
Generate actionable insights from complex marketing data sets

Requirements

Education

Bachelor's degree in Integrated Marketing Communications, Advertising, Public Relations, Marketing, Business Administration, or related field

Experience

Minimum 3 years in marketing projects management and market research/digital marketing analytics

Required Skills

Strong analytical and research skills Project management expertise Proficiency in Google Analytics and Tag Manager Digital marketing channel knowledge Cross-functional collaboration abilities Detail-oriented organization Strong communication skills Trend analysis capabilities Independent judgment Flexibility for variable schedules
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Sauge AI Market Intelligence

Industry Trends

Higher education institutions are increasingly investing in digital marketing analytics to compete in the growing online education market The shift to data-driven decision making in educational marketing represents a significant transformation in how universities approach student recruitment Integration of marketing technology stacks is becoming crucial for educational institutions to maintain competitive advantage

Role Significance

Likely part of a marketing team of 5-10 professionals, working closely with leadership and cross-functional departments
Mid-level position with significant strategic input into marketing decisions and program direction

Key Projects

Market opportunity analysis for new online programs Competitive positioning strategy development Digital marketing campaign optimization Analytics infrastructure development Marketing automation implementation

Success Factors

Strong foundation in both marketing analytics and higher education market dynamics Ability to translate complex data into actionable insights for stakeholders Experience with educational technology and online learning trends Strong project management skills with ability to handle multiple initiatives

Market Demand

High demand role with growing importance as universities expand their online presence and require sophisticated marketing analytics capabilities

Important Skills

Critical Skills

Marketing analytics expertise is crucial for driving data-informed program development Project management skills essential for coordinating complex marketing initiatives Digital marketing proficiency needed for modern student recruitment

Beneficial Skills

Understanding of higher education market dynamics Experience with educational technology platforms Knowledge of student recruitment and enrollment processes

Unique Aspects

Role combines higher education expertise with advanced marketing analytics
Opportunity to impact educational access through online program growth
Strong benefits package exceeding many private sector offerings

Career Growth

2-3 years in role before advancement opportunity, depending on performance and organizational growth

Potential Next Roles

Senior Marketing Analyst Marketing Analytics Manager Digital Marketing Director Marketing Strategy Director

Company Overview

West Virginia University

West Virginia University is a major R1 research institution with a significant presence in online education

Leading public university in West Virginia with growing national recognition in online education sector
Dominant educational institution in the region with expanding online presence
Professional academic environment with emphasis on work-life balance and professional development
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  • Salary estimates and market demand analysis
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