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Marketing Associate - Blockchain Technology - Job Opportunity at RP INTERNATIONAL RESOURCES PTE. LTD.

Singapore, Singapore
Full-time
Mid-level
Posted: January 31, 2025
On-site
SGD 4,000-6,000 per month

Key Responsibilities

Lead strategic marketing initiatives for blockchain products with focus on B2B and B2B2C segments
Drive community growth and engagement across Web3 platforms including Discord, Telegram, and emerging social channels
Develop and execute multi-channel marketing campaigns with measurable impact on product adoption
Create and manage educational content strategy for Web3 audience engagement
Oversee social media presence and community management across traditional and Web3 platforms
Analyze marketing metrics and campaign performance using both traditional and blockchain-specific analytics

Requirements

Education

Master or Bachelor's degree in marketing, communication or business management

Experience

Minimum 3 years in digital marketing focusing on blockchain/Web3

Required Skills

Digital marketing expertise Blockchain/Web3 knowledge Community management Content creation Analytics proficiency Social media management Strong communication skills Problem-solving abilities Independent work ethic
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Sauge AI Market Intelligence

Industry Trends

Web3 marketing is shifting from speculation-driven to value-driven narratives, requiring more sophisticated B2B marketing approaches Integration of traditional marketing metrics with blockchain-specific KPIs is becoming industry standard Rising demand for marketing professionals who can bridge traditional business understanding with Web3 technical knowledge

Salary Evaluation

The offered salary range of SGD 4,000-6,000 monthly (SGD 48,000-72,000 annually) aligns with mid-level marketing positions in Singapore's blockchain sector, though it's slightly below market for specialists with deep Web3 experience

Role Significance

Likely part of a 5-7 person marketing team, working closely with product and community management teams
Mid-level position with potential for significant strategic impact, particularly in shaping community engagement strategies and product narrative

Key Projects

Web3 product launch campaigns Community growth initiatives Educational content programs Brand positioning in blockchain space Market expansion strategies

Success Factors

Ability to translate complex blockchain concepts into compelling marketing narratives Deep understanding of both traditional and Web3 marketing channels Strong analytical skills to measure and optimize campaign performance Excellent community management abilities in a highly engaged Web3 environment

Market Demand

Very high demand, with a significant shortage of marketing professionals who combine traditional marketing expertise with deep Web3 understanding

Important Skills

Critical Skills

Web3 Marketing Strategy: Essential for developing effective campaigns in blockchain space Community Management: Critical for building and maintaining engaged user base Analytics & Measurement: Crucial for demonstrating marketing ROI in both traditional and Web3 metrics

Beneficial Skills

Technical blockchain knowledge Enterprise sales experience Regulatory compliance understanding Traditional marketing channel expertise

Unique Aspects

Rare opportunity to shape marketing strategy for enterprise blockchain solutions
Focus on both B2B and B2B2C segments requires versatile marketing approach
Strong emphasis on community-driven marketing within traditional enterprise context

Career Growth

2-3 years in role before advancement, depending on product success and market conditions

Potential Next Roles

Marketing Manager - Blockchain/Web3 Head of Community Web3 Marketing Director Product Marketing Lead

Company Overview

RP INTERNATIONAL RESOURCES PTE. LTD.

A B2B-focused blockchain technology provider offering SaaS solutions for virtual assets management

Emerging player in the enterprise blockchain space with focus on secure, efficient virtual asset solutions
Singapore-based with likely APAC focus, positioning for global market expansion
Fast-paced startup environment with emphasis on innovation and technical excellence
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