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Marketing & BRM Lead Neurology (all genders) - Job Opportunity at Sanofi

Frankfurt am Main, Germany
Full-time
Senior
Posted: July 27, 2025
On-site
€120,000 - €150,000 per year based on senior leadership role in pharmaceutical marketing within a major multinational company in Frankfurt financial hub, with potential for performance bonuses and equity compensation bringing total compensation to €160,000 - €200,000 annually

Benefits

Dynamic work environment in an exciting growth phase with unique development opportunities in neurology franchise
International collaboration opportunities with global teams providing valuable cross-border influence
Creative and innovative work culture where new ideas are welcomed and constructive feedback is valued
Opportunity to contribute to optimal care for MS patients through strategic pharmaceutical marketing
Leadership development through team building and employee development responsibilities
Exposure to cutting-edge neurological treatments and potential blockbuster product launches

Key Responsibilities

Drive strategic direction of neurology products and lead the launch of potential blockbuster treatments, directly impacting market penetration and revenue growth
Build and lead high-performing teams of Brand Managers and Business Relationship Managers, establishing organizational capabilities for long-term success
Shape both global and local strategies as a key representative of one of four global markets in the Global Brand Team
Orchestrate comprehensive market launch preparation and execution covering all strategic and operational aspects of new product introduction
Develop and implement integrated analog and digital marketing strategies based on deep customer and patient insights to maximize market impact
Establish and maintain relationships with key opinion leaders while coordinating external stakeholder collaboration for market influence
Lead cross-functional collaboration across local and global departments to ensure seamless execution of brand initiatives
Conduct continuous market intelligence through scientific environment analysis, new therapy assessment, and comprehensive market research
Manage budget forecasting, planning and tracking with focus on ROI optimization and KPI monitoring for maximum financial efficiency
Ensure full compliance with regulatory requirements, ethical guidelines and industry codes to maintain corporate integrity

Requirements

Education

Abgeschlossenes naturwissenschaftliches Studium, idealerweise mit Promotion, oder kaufmännisches Hochschulstudium mit Schwerpunkt Marketing/Healthcare Management

Experience

Nachweisbare mehrjährige Erfahrung im strategischen Marketing und Vertrieb anspruchsvoller pharmazeutischer Präparate in Spezialmärkten, vorzugsweise im Bereich Neurologie/MS in Deutschland oder einem anderen europäischen Key Markt

Required Skills

Ausgeprägte strategische Kompetenz und Durchsetzungsvermögen in komplexen Matrix-Strukturen Starke Führungsqualitäten mit der Fähigkeit, Teams zu inspirieren und zu Höchstleistungen zu motivieren Exzellentes Verhandlungsgeschick und analytisches Denken Selbstständiger, zielorientierter Arbeitsstil mit hoher Eigenmotivation Fähigkeit, cross-funktionale Teams zu gewinnen und Kundenbeobachtungen in strategische Konzepte umzusetzen Ausgeprägte strategisch-analytische, unternehmerische und konzeptionelle Fähigkeiten Entscheidungsbereitschaft Souveräne Beherrschung des MS-Office Pakets, insbesondere Powerpoint Sehr gute Englischkenntnisse
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Sauge AI Market Intelligence

Industry Trends

The pharmaceutical industry is experiencing a significant shift toward specialized therapeutic areas, with neurology representing one of the fastest-growing segments due to aging populations and increased understanding of neurological conditions. Multiple sclerosis treatments specifically are seeing unprecedented innovation with new mechanisms of action and improved patient outcomes driving market expansion. Digital transformation in pharmaceutical marketing is accelerating, requiring integrated omnichannel strategies that combine traditional relationship-building with digital engagement platforms. Companies are investing heavily in patient-centric approaches that leverage real-world evidence and digital biomarkers to demonstrate treatment value. Regulatory environments across Europe are becoming increasingly complex, with heightened scrutiny on pricing and market access. Success in specialty pharmaceuticals now requires sophisticated health economics arguments and early engagement with payers to demonstrate long-term value propositions.

Role Significance

Typically manages 8-15 direct and indirect reports including Brand Managers, Business Relationship Managers, and support staff, with matrix influence over cross-functional teams of 25-40 professionals across medical affairs, sales, and market access functions
This is a senior executive position with significant strategic influence, requiring direct reporting relationships to C-suite level and responsibility for shaping both regional and global market strategies. The role combines P&L accountability with team leadership and represents one of the key decision-making positions within the neurology franchise.

Key Projects

Leading end-to-end product launch campaigns for breakthrough neurological therapies with budgets exceeding €50 million Developing comprehensive market access strategies for specialty pharmaceuticals requiring complex reimbursement negotiations Implementing digital transformation initiatives that integrate patient journey mapping with omnichannel marketing execution Managing strategic partnerships with key opinion leaders and patient advocacy organizations to build disease awareness and treatment adoption

Success Factors

Demonstrated ability to navigate complex matrix organizations and influence decision-making across multiple stakeholder groups, as pharmaceutical companies require leaders who can build consensus and drive execution without direct authority over all required resources. Deep understanding of European healthcare systems and regulatory landscapes, particularly in Germany, as market access and reimbursement strategies vary significantly across regions and require localized expertise combined with global perspective. Proven track record in specialty pharmaceutical marketing with measurable outcomes in terms of market share growth, revenue generation, and successful product launches, as the competitive landscape requires leaders who can deliver quantifiable business results. Strong analytical capabilities combined with creative strategic thinking, as modern pharmaceutical marketing requires data-driven decision making while developing innovative approaches to engage healthcare professionals and patients in an increasingly crowded marketplace.

Market Demand

High demand driven by pharmaceutical industry growth in specialty therapeutics, limited pool of candidates with both neurology expertise and senior marketing leadership experience, and increasing investment in innovative MS treatments across major pharmaceutical companies

Important Skills

Critical Skills

Strategic thinking and execution capabilities are absolutely essential as this role requires balancing global brand consistency with local market adaptation, while making resource allocation decisions that directly impact revenue and market share performance in a highly competitive therapeutic area. Leadership and team development skills represent core competencies as success depends entirely on building and motivating high-performing teams in a matrix organization where influence often exceeds direct authority, requiring exceptional emotional intelligence and communication abilities. Cross-functional collaboration expertise is vital given the requirement to coordinate across medical affairs, regulatory, sales, and market access teams, each with different priorities and success metrics, while maintaining focus on unified commercial objectives. Analytical and financial acumen are crucial for managing substantial budgets, forecasting market performance, and demonstrating ROI on marketing investments, as pharmaceutical companies require rigorous financial discipline and evidence-based decision making.

Beneficial Skills

Digital marketing and omnichannel strategy expertise would provide significant competitive advantage as the pharmaceutical industry accelerates digital transformation and seeks leaders who can integrate traditional relationship-based approaches with modern digital engagement platforms. Health economics and market access knowledge would enhance effectiveness in European markets where reimbursement and pricing negotiations are increasingly complex and require sophisticated value demonstration beyond clinical efficacy alone. Global experience and cultural sensitivity would strengthen performance in this role given the international collaboration requirements and need to influence strategy across diverse markets with varying healthcare systems and competitive dynamics.

Unique Aspects

Opportunity to lead the launch of a potential blockbuster neurological treatment, which represents career-defining exposure to high-stakes pharmaceutical marketing with significant revenue and patient impact potential
Direct influence on global strategy as one of four key market representatives, providing unusual visibility and input into worldwide product positioning and resource allocation decisions
Combination of brand marketing and business relationship management responsibilities, offering broader commercial experience than typical pharmaceutical marketing roles
Focus on multiple sclerosis market which is experiencing rapid innovation and growth, providing exposure to cutting-edge science and evolving treatment paradigms

Career Growth

Typically 3-5 years to progress to General Manager level or global marketing leadership roles, with exceptional performers potentially advancing to VP level within 5-7 years, depending on business performance and strategic impact delivered

Potential Next Roles

General Manager or Country Manager for pharmaceutical operations with full P&L responsibility across multiple therapeutic areas Global Marketing Director or Vice President roles with worldwide responsibility for major pharmaceutical brands Commercial Excellence Director positions focusing on marketing effectiveness and digital transformation across pharmaceutical portfolios Business Development Director roles involving strategic partnerships, licensing deals, and market expansion initiatives

Company Overview

Sanofi

Sanofi stands as one of the world's largest pharmaceutical companies with over 100,000 employees globally and annual revenues exceeding €40 billion. The company has established itself as a leader in specialty care areas including immunology, oncology, and rare diseases, while maintaining strong positions in primary care and vaccines. Sanofi's commitment to innovation is demonstrated through substantial R&D investments and strategic partnerships with biotech companies.

Sanofi consistently ranks among the top 5 global pharmaceutical companies by revenue and market capitalization, competing directly with Pfizer, Roche, Novartis, and Johnson & Johnson. The company's diverse portfolio and geographic presence provide stability, while recent strategic focus on specialty care and digital health positions it well for future growth in high-value therapeutic areas.
Germany represents Sanofi's largest European market and second-largest global market after the United States, with Frankfurt serving as a key regional hub for Central and Eastern Europe. The German operation employs over 9,000 people and generates significant revenue through both specialty and primary care products, making this role strategically important for European success.
Sanofi emphasizes collaborative leadership and cross-functional teamwork, with strong emphasis on patient-centricity and scientific excellence. The company culture promotes innovation and calculated risk-taking, particularly in specialty care areas, while maintaining rigorous compliance standards and ethical business practices that are essential in pharmaceutical operations.
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