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Marketing Data Scientist - Job Opportunity at USAA

San Antonio, United States
Full-time
Senior
Posted: April 9, 2025
Remote
USD 114,080 - 218,030 per year

Benefits

Comprehensive medical, dental and vision coverage with competitive market positioning
Robust retirement planning with 401(k) and pension programs
Life insurance coverage for financial security
Progressive parental benefits including adoption assistance
Flexible paid time off with additional 16 paid volunteer hours
Professional development support and continuing education assistance
Wellness programs and holistic health support

Key Responsibilities

Lead development of scalable machine learning and statistical solutions for marketing optimization
Drive business value through data-driven insights and automated analytical solutions
Architect and implement marketing attribution models and customer segmentation strategies
Collaborate with engineering teams to deploy production-ready analytical assets
Contribute to model risk management and validation processes
Develop reusable algorithms and code libraries for enterprise-wide implementation
Partner with stakeholders to translate business needs into actionable analytical solutions

Requirements

Education

Bachelor's degree in mathematics, computer science, statistics, economics, finance, actuarial sciences, science and engineering, or other similar quantitative discipline

Experience

4 years of experience in predictive analytics or data analysis OR Advanced Degree and 2 years of experience

Required Skills

Statistical and machine learning modeling Python, R or similar programming languages SQL and database querying Data preprocessing and manipulation Marketing analytics and attribution modeling Customer journey mapping Campaign optimization CRM systems expertise
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Sauge AI Market Intelligence

Industry Trends

Increasing integration of AI/ML in marketing decision-making processes, particularly in financial services sector Growing emphasis on real-time customer journey optimization and personalization capabilities Rising importance of privacy-compliant data strategies in marketing analytics Shift towards cloud-based marketing analytics platforms and distributed team collaboration

Salary Evaluation

The offered salary range of $114,080 - $218,030 is competitive for a senior marketing data scientist role, particularly considering USAA's strong benefits package and remote work flexibility. This range aligns with market rates for similar positions in financial services, especially when factoring in the technical complexity and business impact of the role.

Role Significance

Likely part of a specialized marketing analytics team of 5-10 data scientists, collaborating with broader marketing and technology teams of 50+ members.
Senior individual contributor role with significant technical autonomy and business impact. Position involves both strategic planning and hands-on technical execution.

Key Projects

Development of customer lifetime value prediction models Multi-touch attribution modeling for marketing campaigns Customer segmentation and targeting optimization Marketing mix modeling and budget optimization Real-time personalization engine development

Success Factors

Strong balance of technical expertise and business acumen Ability to translate complex analytical insights into actionable business recommendations Experience with financial services marketing regulations and compliance requirements Collaborative approach to working with cross-functional teams Track record of implementing scalable production solutions

Market Demand

High demand with sustained growth projected. Financial services companies are increasingly competing for data scientists with marketing expertise, particularly those who can bridge technical capabilities with business strategy.

Important Skills

Critical Skills

Advanced statistical modeling and machine learning expertise for customer behavior prediction Marketing analytics experience, particularly in customer journey and attribution modeling Programming proficiency in Python/R with focus on production-ready code Strong data manipulation and preprocessing skills for handling complex financial data

Beneficial Skills

Experience with financial services regulations and compliance Cloud computing and big data technologies Marketing automation platform expertise Military community understanding or experience

Unique Aspects

Specialized focus on military community provides unique data science challenges and opportunities
Strong emphasis on model risk management reflecting financial services regulations
Combination of marketing analytics with robust financial services data infrastructure
Remote-first approach with established virtual collaboration practices

Career Growth

Typical progression to team lead or management role within 2-3 years, director-level positions possible within 4-5 years given strong performance

Potential Next Roles

Lead Data Scientist Marketing Analytics Director Head of Marketing Science Chief Analytics Officer

Company Overview

USAA

USAA is a leading financial services provider focused on serving military members and their families, known for strong customer loyalty and innovative digital solutions.

Top-tier financial services organization with strong market position in military segment and recognized excellence in customer service
Significant national presence with main operations in Texas, offering remote work flexibility across the continental US
Mission-driven organization with strong emphasis on service, integrity, and innovation, balanced with work-life flexibility
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