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Marketing Executive - Brighton Homes - Job Opportunity at NEX Building Group

Loganholme, Australia
Full-time
Mid-level
Posted: May 27, 2025
On-site
AUD 65,000 - 85,000 per year based on Queensland market rates for mid-level marketing executive positions in the construction industry, with potential for performance bonuses and comprehensive benefits package

Benefits

Substantial home building discount after qualifying period providing significant value for employees seeking homeownership
Comprehensive income protection insurance covering 75% of base salary for up to 2 years, fully funded by employer
Flexible purchased leave options allowing up to 2 additional weeks annually for enhanced work-life balance
Industry-leading parental leave policy with 12 weeks for primary carers and 4 weeks for secondary carers
Extensive employee discount program covering fitness, automotive, appliances, energy, and health insurance
AIA Vitality health and wellbeing program promoting comprehensive wellness initiatives
Employee assistance program providing holistic support for mental, financial, and physical wellbeing
Extensive online learning catalog and professional development programs for continuous skill enhancement
NAWIC and HIA corporate memberships providing industry networking and professional growth opportunities
Competitive remuneration package aligned with industry standards

Key Responsibilities

Drive strategic brand awareness and engagement through comprehensive content development across digital platforms, directly impacting market positioning and customer acquisition
Execute strategic marketing initiatives to increase display home traffic and generate qualified leads into CRM systems, contributing to sales pipeline growth
Manage creative development and agency relationships to ensure brand consistency and campaign effectiveness across all marketing channels
Design and implement customer engagement strategies through surveys, EDMs, and electronic marketing to enhance customer journey and retention
Build and maintain strategic partnerships with sponsors, charities, and industry stakeholders to expand brand reach and market influence
Oversee marketing budget management and expenditure tracking to ensure optimal resource allocation and ROI maximization
Conduct comprehensive campaign analysis and performance reporting using website analytics and traffic data to inform strategic decision-making
Lead event planning and product launch coordination to create memorable brand experiences and drive market penetration

Requirements

Education

Bachelor's degree in business, marketing, or related field or suitable qualifications

Experience

Experience in planning, coordinating and managing events

Required Skills

Strong relationship building skills, able to engage confidently with stakeholders Exceptional written and verbal communications skills (ability to generate quality and compelling copy and content) Driven and organised self-starter able to use initiative and adapt to change Strong creative, strategic, analytical, organisational, and interpersonal skills Ability to manage multiple projects at a time
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Sauge AI Market Intelligence

Industry Trends

The Australian residential construction industry is experiencing significant digital transformation, with home builders increasingly investing in sophisticated digital marketing strategies to reach tech-savvy consumers who research extensively online before making purchasing decisions. This trend is driving demand for marketing professionals who can effectively manage multi-channel digital campaigns and create engaging content across various platforms. Sustainability and environmental consciousness are becoming major differentiators in the home building industry, with consumers increasingly seeking builders who can demonstrate environmental responsibility through their marketing communications. Marketing executives need to effectively communicate sustainability initiatives and green building practices to capture this growing market segment. The Queensland property market is experiencing robust growth driven by interstate migration and population growth, creating intense competition among home builders for market share. This competitive landscape is driving increased marketing spend and demand for skilled marketing professionals who can differentiate brands and capture consumer attention in a crowded marketplace.

Role Significance

Typically part of a 3-5 person marketing team within the broader NEX Building Group structure, working collaboratively with sales, design, and operations teams while managing external agency relationships and vendor partnerships
This is a mid-level marketing position with significant autonomy and strategic input, reporting to the Marketing Manager while having direct responsibility for campaign execution, stakeholder management, and budget oversight. The role demonstrates clear progression from junior marketing roles with increased responsibility for strategic planning and relationship management.

Key Projects

Multi-channel digital marketing campaigns targeting first-home buyers and upgraders across Queensland markets Event management for display home openings, industry trade shows, and customer appreciation events Brand awareness campaigns highlighting award-winning designs and Master Builders Association recognition Lead generation initiatives integrating digital marketing with sales CRM systems Partnership development with local community organizations and industry stakeholders

Success Factors

Ability to create compelling content that effectively communicates the emotional and practical benefits of homeownership while maintaining brand consistency across all marketing channels Strong analytical skills to measure campaign effectiveness and optimize marketing spend for maximum ROI in a competitive market environment Relationship management capabilities to build and maintain partnerships with external agencies, media partners, and industry stakeholders Project management expertise to handle multiple concurrent campaigns while meeting tight deadlines in a fast-paced construction industry environment Understanding of the customer journey in home purchasing decisions and ability to create targeted marketing strategies for different buyer segments

Market Demand

High demand driven by competitive residential construction market and increasing importance of digital marketing capabilities in the industry

Important Skills

Critical Skills

Content creation and copywriting abilities are essential as the role requires developing compelling marketing materials across multiple channels that can effectively communicate complex home building concepts to diverse consumer segments. Strong writing skills directly impact brand perception and lead generation effectiveness. Digital marketing expertise including social media management, website content development, and analytics interpretation is crucial as the construction industry increasingly relies on digital channels to reach and engage customers. These skills are becoming more valuable as traditional marketing methods become less effective. Project management and organizational skills are vital given the role's responsibility for managing multiple concurrent campaigns, events, and stakeholder relationships while meeting strict deadlines in a fast-paced construction environment where timing often aligns with construction phases and market conditions.

Beneficial Skills

Data analytics and CRM system knowledge would enhance ability to track lead generation and conversion rates, providing valuable insights for campaign optimization and sales support Understanding of construction industry regulations and compliance requirements would be valuable for ensuring marketing materials meet industry standards and legal requirements Event management and public relations experience would strengthen ability to create memorable brand experiences and manage media relationships effectively Adobe Creative Suite or similar design software skills would enable greater independence in creating marketing materials and reduce reliance on external design resources

Unique Aspects

Opportunity to work with an award-winning home builder that has received prestigious industry recognition including HIA Major Professional Builder awards, providing strong brand credibility for marketing initiatives
Access to comprehensive employee benefits including substantial home building discounts, offering unique personal value proposition beyond standard employment packages
Role within a diversified building group structure providing exposure to multiple brands and potential for cross-brand marketing initiatives and career progression
Location in Queensland's growth corridor with exposure to dynamic residential construction market experiencing significant population and economic growth

Career Growth

Typically 2-3 years to progress to Marketing Manager level with demonstrated success in campaign management and measurable business impact

Potential Next Roles

Marketing Manager positions within NEX Building Group or similar construction companies Brand Manager roles focusing on specific product lines or geographic markets Digital Marketing Manager positions leveraging growing digital expertise Business Development Manager roles combining marketing skills with sales responsibilities

Company Overview

NEX Building Group

NEX Building Group is a substantial player in the Australian residential construction industry with over 1,300 employees across multiple building brands including Brighton Homes. Established in 1987, the company has grown through both organic expansion and strategic acquisitions to become a significant force in the Queensland and broader Australian markets.

Strong market position as evidenced by recent HIA Major Professional Builder awards in 2022 and 2024, indicating industry recognition for quality and business excellence. The company's multiple brand strategy and continued acquisition activity suggests healthy financial position and growth trajectory.
Significant presence in Queensland market with Brighton Homes being positioned as a leading new home builder in the state. The Loganholme location provides strategic access to Brisbane and Gold Coast growth corridors, positioning the company well for continued expansion.
Progressive workplace culture evidenced by industry-leading parental leave policies, comprehensive wellness programs, and strong focus on diversity and inclusion through Women in Construction Program and Building Inclusivity Awards. The modern office environment and extensive professional development opportunities suggest investment in employee satisfaction and retention.
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