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Marketing Manager, Canada Client Marketing - Job Opportunity at Visa

Toronto, Canada
Full-time
Mid-level
Posted: April 12, 2025
Hybrid
CAD 110,000 - 140,000 annually based on Toronto market rates for similar fintech/financial services marketing roles

Benefits

Hybrid work environment with flexible scheduling
Comprehensive benefits package typical of Fortune 500 company
Professional development and career advancement opportunities
Opportunity to work with global marketing teams and industry leaders

Key Responsibilities

Lead strategic marketing initiatives for Canadian client portfolio with direct revenue impact and P&L responsibility
Drive development and execution of Visa Marketing Services consulting practice
Manage cross-functional relationships across product, sales, research and legal teams
Own client relationships and marketing strategy development for major financial institutions and merchants
Direct agency partnerships and creative execution for multi-channel campaigns

Requirements

Education

Bachelors Degree (or Advanced degree with reduced experience requirement)

Experience

5+ years relevant experience with Bachelors or 2+ years with Advanced degree

Required Skills

Multi-channel marketing expertise Social and digital media management Agency management Strategic planning Financial services/payments knowledge Microsoft Office proficiency Analytical and problem-solving capabilities Cross-functional leadership Executive presentation skills Budget management
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Sauge AI Market Intelligence

Industry Trends

Digital payments transformation is accelerating post-pandemic, creating increased demand for marketing expertise in fintech and traditional banking convergence Growing emphasis on data-driven marketing strategies in financial services as privacy regulations evolve Rising importance of integrated marketing approaches combining traditional and digital channels for financial products

Role Significance

Likely manages 2-3 direct reports with matrix management of 5-7 cross-functional team members
Mid to senior level position with significant client-facing responsibilities and strategic input into marketing service development

Key Projects

Marketing consulting practice development and monetization Client portfolio expansion and revenue growth initiatives Cross-border marketing campaign management Digital transformation projects for financial institutions

Success Factors

Strong understanding of Canadian payments landscape and regulatory environment Ability to navigate matrix organization while maintaining client relationships Balance of strategic thinking and tactical execution capabilities Experience with data-driven marketing approaches and performance measurement

Market Demand

High demand position due to digital transformation in payments industry and growing importance of marketing technology expertise in financial services

Important Skills

Critical Skills

Financial services marketing expertise due to complex regulatory environment and technical product nature Strategic planning capabilities for developing new service offerings Cross-functional leadership skills for matrix organization success

Beneficial Skills

Project management certification for complex initiative handling Digital marketing certifications Change management experience Agile methodology familiarity

Unique Aspects

Rare opportunity to influence both traditional and emerging payment technologies
Combined consulting and marketing role with direct revenue responsibility
Exposure to cutting-edge financial technology and marketing innovations

Career Growth

2-3 years in role before advancement opportunity, depending on business impact and leadership demonstration

Potential Next Roles

Senior Marketing Manager Director of Marketing Head of Client Solutions Marketing Strategy Director

Company Overview

Visa

Global leader in payment technology processing over 259 billion transactions annually across 200+ countries

Dominant player in global payments infrastructure with strong competitive position against Mastercard and emerging fintech challengers
Significant Canadian market presence with established relationships across major financial institutions
Professional corporate environment with emphasis on innovation and global collaboration
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