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Marketing Manager - Michelin Guide (F/M) - Job Opportunity at Michelin

Boulogne-Billancourt, France
Full-time
Mid-level
Posted: May 27, 2025
On-site
EUR 45,000 - 60,000 per year based on the mid-level marketing manager position in Paris, France, with potential for performance bonuses and benefits given Michelin's premium employer status and international scope of responsibilities

Benefits

Exceptional gender equality index score of 99/100 demonstrating commitment to workplace equity and fair compensation practices
Comprehensive disability-friendly workplace environment with dedicated support network and ambassadors providing career advancement opportunities
Outstanding employee engagement rate of 83.5% indicating strong workplace culture and job satisfaction
Proven internship and apprenticeship program with 94.6% recommendation rate and "Happy Trainees" label for 9 consecutive years
Recognition as top employer among CAC 40 companies for CSR engagement providing prestige and career credibility
Premium compensation package ranked #1 among companies with 500+ interns and apprentices for remuneration
Top 10 employer ranking on Glassdoor 2023 ensuring excellent workplace reputation and networking opportunities
Top 3 automotive sector employer for attractiveness providing industry leadership association

Key Responsibilities

Drive global partnership strategy development for premium lifestyle brands across Restaurant, Hotel, and Wine segments, directly impacting international market expansion and revenue growth
Lead comprehensive marketing offer catalog management including performance analysis, client needs assessment, and strategic adjustments to optimize profitability across four major regions
Spearhead creation and deployment of innovative B2B and B2A marketing solutions, positioning Michelin Guide as the premier authority in gastronomy and hospitality experiences
Execute international market penetration strategies covering China Mainland, Asia excluding China, Americas, and Europe, ensuring consistent brand positioning and customer engagement
Orchestrate cross-functional collaboration with regional teams, sales operations, and local markets to guarantee compliance with global marketing guidelines and quality standards
Champion Salesforce implementation and S&OP process deployment within sales and operations teams, modernizing business processes and improving operational efficiency
Develop comprehensive training programs and support systems for Regional Marketing Managers, ensuring consistent execution of global marketing strategies and maintaining brand integrity

Requirements

Education

Master 2 degree in Marketing

Experience

2 to 5 years of experience

Required Skills

Customer centricity Operational Marketing Offer design Project Management Analysis and recommendation B2B marketing Digital background Office Pack: Excel, Power Point Team spirit Creativity Curiosity Responsiveness and agility Pragmatism Organizational capacity International openness Rigor and requirement French excellent English level required
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Sauge AI Market Intelligence

Industry Trends

The luxury hospitality and gastronomy sector is experiencing unprecedented digital transformation, with premium brands like Michelin Guide expanding their B2B partnerships to capture the growing demand for authenticated dining experiences. This shift reflects the industry's move toward experiential marketing and the monetization of brand authority in the post-pandemic recovery phase. International expansion in the lifestyle and hospitality sector is accelerating, particularly in Asian markets where rising affluence is driving demand for premium dining and travel experiences. Companies are investing heavily in regional partnerships and localized marketing strategies to capture this growth. The integration of technology platforms like Salesforce in traditional hospitality marketing reflects the industry's push toward data-driven decision making and customer relationship management, essential for competing in the modern B2B landscape.

Role Significance

Likely managing a team of 3-5 regional marketing managers while collaborating with cross-functional teams of 15-20 professionals across sales, operations, and digital teams spanning multiple international markets
This is a strategic mid-level position with significant autonomy and international scope, reporting directly to Head of partnerships and responsible for global marketing strategy across multiple business lines. The role carries substantial influence over regional operations and partnership development, indicating strong leadership development potential.

Key Projects

Development and execution of comprehensive partnership marketing strategies for luxury hotel and restaurant partnerships across four major global regions Implementation of Salesforce CRM systems and S&OP processes across international sales and operations teams Creation and management of global marketing offer catalogs for B2B and B2A clients in premium hospitality sector

Success Factors

Ability to navigate complex international business environments while maintaining brand consistency and quality standards across diverse cultural markets requires exceptional cultural intelligence and strategic thinking capabilities. Mastery of both traditional luxury marketing principles and modern digital marketing technologies is essential for bridging Michelin's heritage brand authority with contemporary B2B marketing demands and customer expectations. Strong analytical and project management skills are critical for managing multiple regional teams, analyzing market performance data, and optimizing marketing offers across diverse international markets with varying customer needs and competitive landscapes.

Market Demand

High demand driven by the expanding luxury hospitality sector and Michelin's aggressive international expansion strategy, particularly in Asia-Pacific markets where premium dining experiences are experiencing exponential growth

Important Skills

Critical Skills

B2B marketing expertise is absolutely essential as this role focuses primarily on developing and managing partnerships with international businesses and institutional clients, requiring deep understanding of complex sales cycles and relationship management in premium market segments. International business acumen and cultural sensitivity are critical given the role's scope across four major global regions, each with distinct market dynamics, customer preferences, and business practices that must be navigated successfully. Analytical and strategic thinking capabilities are fundamental for analyzing market performance, optimizing marketing offers, and making data-driven decisions that impact international business development and revenue generation across multiple business lines.

Beneficial Skills

Digital marketing and CRM platform expertise, particularly Salesforce knowledge, would provide significant advantages given the company's technology transformation initiatives and modern B2B customer relationship management requirements. Luxury brand marketing experience would be highly valuable for understanding the unique dynamics of premium market positioning, customer expectations, and brand heritage management in the hospitality and lifestyle sectors. Multilingual capabilities beyond English and French would enhance effectiveness in managing diverse international markets and building stronger relationships with regional teams and local partners across global markets.

Unique Aspects

Rare opportunity to work with one of the world's most prestigious lifestyle brands while managing international partnerships across premium hospitality and gastronomy sectors
Unique combination of traditional luxury brand management with modern B2B marketing technology implementation, providing diverse skill development opportunities
Direct involvement in Michelin's strategic 'beyond the tire' diversification initiative, offering exposure to high-level corporate transformation and international expansion strategies
Access to exclusive networks in luxury hospitality, fine dining, and premium travel industries through Michelin Guide's unparalleled industry connections and partnerships

Career Growth

Progression to senior leadership roles typically occurs within 3-5 years given the international scope and strategic nature of this position, with accelerated advancement possible based on successful regional expansion results

Potential Next Roles

Head of Global Marketing for Lifestyle Business Line Regional Director for Asia-Pacific or Americas markets Director of Strategic Partnerships and Business Development Global Brand Manager for luxury hospitality brands

Company Overview

Michelin

Michelin represents one of the world's most prestigious brands, successfully diversifying beyond tire manufacturing into luxury lifestyle experiences through the globally recognized Michelin Guide. The company's Lifestyle Business Line encompasses restaurant and hotel ratings, wine advocacy, licensing, and digital travel services, positioning it as a unique authority in premium hospitality and gastronomy experiences.

Michelin maintains an unparalleled market position as the global standard for culinary excellence and hospitality quality, with the Michelin Guide serving as the most influential rating system in the luxury dining and accommodation sectors worldwide
This role offers exceptional exposure to international markets with Michelin's expanding presence across China, Asia-Pacific, Americas, and Europe, providing invaluable experience in managing diverse cultural markets and complex international business operations
Michelin's outstanding employer rankings and employee engagement scores indicate a performance-driven yet supportive culture that values innovation, international collaboration, and professional development, particularly evident in their industry-leading internship programs and diversity initiatives
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