Home Jobs Marketing Manager - Michelin Guide (F/M)
Back to Jobs

Marketing Manager - Michelin Guide (F/M) - Job Opportunity at MICHELIN

Paris, France
Full-time
Mid-level
Posted: May 28, 2025
On-site
EUR 45,000 - 60,000 annually based on mid-level marketing position in Paris luxury sector with 2-5 years experience requirement and international scope

Benefits

International career opportunities with presence in 15+ countries providing global exposure and professional development
Access to exclusive lifestyle experiences in gastronomy, hospitality, and wine through Michelin Guide network
Professional development in high-growth diversification segment of established multinational corporation
Cross-functional collaboration opportunities with diverse teams including developers, sales, digital, events, and finance

Key Responsibilities

Drive partnership strategy development for international B2B and B2A clients across four global regions including China, Asia, Americas, and Europe
Lead marketing offer catalog management including performance analysis, client needs assessment, and strategic adjustments to optimize profitability
Spearhead new offer creation and deployment through comprehensive market research, client insights analysis, and competitive benchmarking
Direct regional marketing team training and ensure global compliance with marketing guidelines, quality standards, and KPI requirements
Champion Salesforce deployment and S&OP process implementation across international sales and operations teams
Orchestrate go-to-market strategies for restaurant, hotel, and wine partnerships with focus on hotel segment expansion

Requirements

Education

Master 2 degree in Marketing

Experience

2 to 5 years of experience

Required Skills

Customer centricity Operational Marketing Offer design Project Management Analysis and recommendation B2B marketing Digital background Office Pack: Excel, Power Point Team spirit Creativity Curiosity Responsiveness and agility Pragmatism Organizational capacity International openness Rigor and requirement French excellent English level required
Advertisement
Ad Space

Sauge AI Market Intelligence

Industry Trends

The luxury hospitality and gastronomy sector is experiencing significant digital transformation, with brands like Michelin expanding beyond traditional tire manufacturing into lifestyle experiences and digital platforms. This reflects a broader trend of industrial companies diversifying into high-margin service sectors. Partnership marketing in the B2B space is becoming increasingly sophisticated, requiring data-driven approaches and personalized offerings as companies seek to create more meaningful collaborations rather than traditional sponsorship models. The wine and fine dining industry is consolidating around trusted brands and digital platforms, with established names like Michelin Guide and Robert Parker Wine Advocate becoming central hubs for discovery and recommendation in an increasingly crowded market.

Role Significance

Likely managing relationships with 4-6 regional marketing managers while collaborating with cross-functional teams of 15-20 professionals across sales, operations, and digital functions
This role represents a strategic mid-level position with significant autonomy and international impact, sitting at the intersection of global strategy and regional execution. The position carries substantial responsibility for revenue-generating partnerships across multiple business lines and geographic regions.

Key Projects

Global partnership strategy development for luxury hospitality brands International market expansion initiatives for Michelin Guide hotel segment Digital transformation projects including Salesforce implementation Cross-regional training and compliance programs

Success Factors

Ability to balance global strategic thinking with local market nuances across diverse cultural and business environments Strong analytical capabilities to interpret performance data and translate insights into actionable marketing strategies Exceptional relationship management skills to coordinate between international teams and high-profile partnership clients Digital fluency combined with traditional marketing expertise to navigate the evolving luxury hospitality landscape

Market Demand

High demand due to luxury sector growth and increasing importance of partnership marketing in post-pandemic hospitality recovery

Important Skills

Critical Skills

Customer centricity is fundamental as this role requires deep understanding of diverse B2B, B2A, and B2C client needs across different cultural contexts and business segments B2B marketing expertise is essential given the focus on partnership development with private companies and institutional clients requiring sophisticated relationship management Project management capabilities are crucial for coordinating complex international initiatives across multiple regions and business lines simultaneously

Beneficial Skills

Digital marketing skills will become increasingly important as the luxury hospitality sector continues its digital transformation and clients expect more sophisticated online experiences Wine and hospitality industry knowledge would provide significant advantage given the specialized nature of Michelin Guide and Robert Parker Wine Advocate client relationships Salesforce proficiency will be valuable as the company implements this platform across international operations

Unique Aspects

Rare opportunity to work with iconic brands including Michelin Guide and Robert Parker Wine Advocate that define industry standards globally
Strategic role in major corporate diversification initiative moving beyond traditional manufacturing into lifestyle experiences
International scope covering four distinct regional markets with different cultural and business environments
Integration of traditional luxury hospitality with modern digital marketing and sales technologies

Career Growth

Typical progression to senior roles within 3-5 years given the international scope and strategic nature of responsibilities

Potential Next Roles

Head of Partnerships - Marketing Global Marketing Director for Lifestyle Business Line Regional Director for specific geographic markets Business Development Director for luxury brands

Company Overview

MICHELIN

Michelin is a global leader transitioning from traditional tire manufacturing to a diversified lifestyle and mobility company. The Lifestyle Business Line represents a strategic pivot toward high-margin service sectors, leveraging the prestigious Michelin brand in gastronomy and hospitality.

Market leader in restaurant and hotel ratings with unparalleled brand recognition and credibility in the luxury hospitality sector globally
This Paris-based role serves as the global headquarters function for international operations spanning four major regions, positioning the role holder at the center of worldwide strategy execution
International corporate environment with emphasis on excellence, precision, and customer service standards reflecting the Michelin brand's reputation for quality and reliability
Advertisement
Ad Space
Apply Now

Data Sources & Analysis Information

Job Listings Data

The job listings displayed on this platform are sourced through BrightData's comprehensive API, ensuring up-to-date and accurate job market information.

Sauge AI Market Intelligence

Our advanced AI system analyzes each job listing to provide valuable insights including:

  • Industry trends and market dynamics
  • Salary estimates and market demand analysis
  • Role significance and career growth potential
  • Critical success factors and key skills
  • Unique aspects of each position

This integration of reliable job data with AI-powered analysis helps provide you with comprehensive insights for making informed career decisions.