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Marketing Manager (NYC based or Remote) - Job Opportunity at Gersh Autism

New York City, US
Full-time
Senior
Posted: April 29, 2025
Remote
USD 100,000-130,000 per year

Key Responsibilities

Develop and execute comprehensive marketing strategy for organizational growth
Manage external agency partnerships and marketing vendor relationships
Lead digital marketing initiatives including SEO, paid advertising, and web development
Direct content creation and brand messaging across all channels
Coordinate events and promotional activities
Oversee social media and PR campaigns
Drive data-driven marketing decisions through analytics

Requirements

Education

Bachelor's degree in Marketing, Communications, or related field (Master's preferred)

Experience

7+ years of progressive marketing experience, with 3+ years in leadership role

Required Skills

Strategic marketing planning Agency management SEO expertise Digital marketing Content strategy Event planning Analytics and reporting Budget management Project management CRM platform knowledge WordPress expertise Google Analytics proficiency Social media management
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Sauge AI Market Intelligence

Industry Trends

The special education sector is experiencing increased demand for specialized services, particularly in autism education Digital marketing in education requires increasingly sophisticated targeting and privacy compliance There's growing emphasis on data-driven enrollment strategies in private education The shift to virtual learning and remote services has accelerated marketing digitalization in education

Salary Evaluation

The offered salary range of $100,000-130,000 is competitive for a senior marketing role in education, though slightly below similar positions in major metropolitan areas or tech sectors. The remote option adds value to the compensation package.

Role Significance

Likely managing a small internal team while coordinating multiple external agency relationships
Senior leadership position with direct impact on organizational growth and enrollment objectives

Key Projects

Brand development and repositioning initiatives Multi-channel enrollment marketing campaigns Digital transformation of marketing operations Event and conference programming PR and crisis communications planning

Success Factors

Deep understanding of special education market dynamics Ability to balance traditional and digital marketing approaches Strong vendor management and budget optimization skills Data-driven decision making capability Empathy and understanding of autism spectrum disorders and family needs

Market Demand

High demand position due to growing need for specialized education services and digital transformation in educational marketing

Important Skills

Critical Skills

Marketing strategy development in educational context Digital marketing expertise with focus on enrollment Understanding of special education market dynamics Data analysis and performance optimization Stakeholder communication and management

Beneficial Skills

Knowledge of educational regulations and compliance Experience with educational technology Understanding of behavioral health services Crisis communications experience Educational program development insight

Unique Aspects

Combination of educational marketing and special needs focus requires unique skill set
Role bridges traditional education marketing with modern digital strategies
Position offers significant impact on autism community and educational outcomes

Career Growth

2-3 years in role before advancement, depending on organizational growth and performance

Potential Next Roles

Marketing Director Chief Marketing Officer Education Marketing Consultant Enrollment Strategy Director

Company Overview

Gersh Autism

Established leader in autism education with 30+ years of experience serving students aged 5-21 across multiple locations

Significant player in specialized education services with strong regional presence
Multi-state operations including presence in Puerto Rico, indicating substantial growth potential
Mission-driven organization focused on educational excellence and student success
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Data Sources & Analysis Information

Job Listings Data

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Sauge AI Market Intelligence

Our advanced AI system analyzes each job listing to provide valuable insights including:

  • Industry trends and market dynamics
  • Salary estimates and market demand analysis
  • Role significance and career growth potential
  • Critical success factors and key skills
  • Unique aspects of each position

This integration of reliable job data with AI-powered analysis helps provide you with comprehensive insights for making informed career decisions.