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Marketing Mix Modeling Specialist, Large Customer Sales - Job Opportunity at Google

Singapore, Singapore
Full-time
Senior
Posted: March 10, 2025
On-site
SGD 180,000 - 250,000 annually based on Google's market position and role seniority

Benefits

Competitive compensation package typical of Google
Global career mobility opportunities across APAC
Professional development and advanced analytics training
Comprehensive health and wellness benefits
Work-life balance initiatives

Key Responsibilities

Lead advanced marketing mix modeling initiatives for enterprise clients using statistical tools and programming languages
Provide strategic consultation on measurement methodologies and marketing optimization
Develop and implement innovative MMM approaches to drive business growth
Guide executive stakeholders through complex analytical findings and recommendations
Foster data-driven decision making culture across client organizations
Partner with cross-functional teams to enhance measurement capabilities

Requirements

Education

Bachelor's degree or equivalent practical experience

Experience

8 years of experience in media analytics, advertising sales, digital media and marketing, consulting, or financial analysis

Required Skills

Python or R programming Statistical modeling techniques Regression analysis Time series analysis Causal inference Bayesian MMM Digital advertising ecosystem knowledge Executive communication skills Client relationship management Advanced analytical capabilities
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Sauge AI Market Intelligence

Industry Trends

The marketing analytics field is experiencing rapid transformation with increased focus on privacy-first measurement solutions and advanced modeling techniques. There is growing demand for sophisticated MMM capabilities as third-party cookie deprecation approaches, making this role increasingly strategic. The APAC region is seeing accelerated digital transformation, creating heightened demand for advanced marketing measurement expertise.

Role Significance

Typically part of a specialized analytics team of 5-8 professionals, collaborating with larger sales and product teams
Senior specialist position with significant influence on enterprise client marketing strategies and investment decisions

Key Projects

Enterprise-level marketing effectiveness studies Multi-market MMM implementation programs Advanced measurement methodology development Cross-channel attribution modeling initiatives

Success Factors

Deep expertise in both technical modeling and business strategy Ability to influence C-level decision making through data storytelling Strong understanding of digital marketing ecosystem and measurement challenges Exceptional stakeholder management across technical and business functions

Market Demand

Very high demand with limited talent pool possessing both technical modeling expertise and business acumen

Important Skills

Critical Skills

Advanced statistical modeling expertise is fundamental for developing sophisticated MMM solutions Strategic communication skills are essential for translating complex analyses into actionable insights Programming proficiency in Python/R enables development of custom modeling solutions

Beneficial Skills

Machine learning knowledge for advancing traditional MMM approaches Experience with privacy-preserving measurement techniques Understanding of experimental design and causal inference

Unique Aspects

Rare opportunity to influence measurement standards across major APAC markets
Access to Google's proprietary measurement tools and methodologies
Position at the intersection of advanced analytics and strategic business consulting

Career Growth

2-3 years in role before advancement, with significant potential for regional leadership positions

Potential Next Roles

Head of Marketing Science Analytics Director Marketing Effectiveness Leader Regional Measurement Lead

Company Overview

Google

Google represents the pinnacle of digital advertising and analytics capabilities, offering unparalleled access to cutting-edge measurement technologies and methodologies

Global leader in digital advertising and marketing technology, with significant investment in advanced measurement solutions
Strategic APAC hub role with multi-market influence across Southeast Asia
Fast-paced, innovation-focused environment with emphasis on data-driven decision making and technical excellence
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