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Marketing Specialist - Job Opportunity at The Eights

Sydney, Australia
Full-time
Mid-level
Posted: July 1, 2025
On-site
AUD 77,000-80,000 per year

Key Responsibilities

Lead comprehensive market intelligence initiatives to identify strategic investment opportunities and drive data-driven decision making across the organization
Develop sophisticated analytical frameworks for evaluating market performance, customer segmentation, and commercial viability to support portfolio optimization
Create strategic competitive intelligence programs that directly inform investment strategy and market positioning decisions
Design and execute integrated marketing campaigns that accelerate business development outcomes and enhance portfolio company value creation
Provide strategic marketing advisory services encompassing the complete marketing mix to optimize product positioning and revenue generation
Build advanced performance measurement systems and ROI tracking capabilities to demonstrate marketing impact on business outcomes
Drive brand strategy development initiatives that strengthen market position and ensure consistent brand equity across all stakeholder touchpoints
Partner with senior leadership and investment teams to align marketing strategy with financial objectives and investor communication requirements
Orchestrate multi-channel stakeholder communication strategies that reflect organizational values and maintain competitive positioning
Deliver strategic market analysis and insights to support executive decision-making and capital raising activities
Monitor global market trends and regulatory developments to ensure proactive positioning and competitive advantage

Requirements

Education

Bachelor's degree in Marketing, Business, or a related discipline

Experience

Minimum of 3 years of relevant experience in a mid to senior-level marketing role

Required Skills

Demonstrated experience with financial models and performance metrics Strong analytical and data interpretation skills Excellent communication, stakeholder management, and project coordination abilities Proven ability to develop and implement strategic marketing campaigns High level of professionalism and discretion
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Sauge AI Market Intelligence

Industry Trends

The investment and private equity sector is experiencing increased demand for marketing professionals who can bridge financial analysis with strategic marketing, as firms recognize the critical role of market intelligence in investment decision-making and portfolio company value creation. There is a growing emphasis on data-driven marketing approaches in financial services, with organizations seeking professionals who can combine traditional marketing expertise with financial modeling capabilities to demonstrate ROI and support investment thesis development. The Australian financial services marketing landscape is becoming increasingly sophisticated, with firms requiring marketing specialists who understand regulatory compliance, discretionary communication requirements, and the unique stakeholder management needs of investment organizations.

Salary Evaluation

The offered salary range of AUD 77,000-80,000 appears below market rate for a mid-level marketing specialist role in Sydney's financial services sector, which typically ranges from AUD 85,000-105,000. However, this may reflect the specialized nature of the role or potential for rapid advancement within the organization.

Role Significance

Typically operates within a small, specialized marketing team of 2-4 professionals in a boutique investment firm environment, with direct reporting relationships to senior leadership and frequent collaboration across investment and operations teams.
This role represents a mid-level position with significant strategic influence, combining hands-on execution with advisory responsibilities to senior leadership and investment teams. The role carries substantial responsibility for market intelligence that directly impacts investment decisions and portfolio company performance.

Key Projects

Comprehensive market entry assessments for new investment opportunities and portfolio company expansion initiatives Development of integrated marketing campaigns supporting capital raising activities and investor relations programs Creation of competitive intelligence frameworks and market monitoring systems for ongoing portfolio optimization Strategic brand positioning projects that enhance firm reputation and support business development objectives

Success Factors

Ability to translate complex market data and financial metrics into actionable strategic recommendations that drive investment decision-making and portfolio company growth initiatives. Strong stakeholder management capabilities to effectively collaborate with investment professionals, portfolio company leadership, and external partners while maintaining the discretion and professionalism required in the investment management industry. Proficiency in developing and implementing marketing strategies that demonstrate measurable ROI and directly contribute to business development outcomes and portfolio company value creation. Analytical mindset combined with creative marketing expertise to identify market opportunities, assess competitive positioning, and develop innovative approaches to brand development and market penetration.

Market Demand

High demand exists for marketing professionals with financial services experience and analytical capabilities, particularly in Sydney's growing investment management sector where firms are competing for talent who can navigate both marketing strategy and financial analysis.

Important Skills

Critical Skills

Financial modeling and performance metrics analysis capabilities are essential for translating marketing initiatives into investment-relevant outcomes and demonstrating ROI to investment committees and portfolio company leadership. Strategic analytical skills are crucial for conducting market research and competitive intelligence that directly informs investment decisions and portfolio company positioning strategies. Stakeholder management and professional communication abilities are vital for maintaining relationships with investment professionals, portfolio company executives, and external partners while upholding the discretionary standards required in investment management. Integrated marketing campaign development and implementation skills are critical for supporting business development objectives and portfolio company growth initiatives that drive value creation and investment returns.

Beneficial Skills

Advanced data visualization and dashboard development capabilities would enhance the ability to present complex market intelligence and performance metrics to senior leadership and investment committees. Industry-specific knowledge of regulatory requirements and compliance considerations in financial services marketing would provide additional value in developing appropriate communication strategies and materials. Digital marketing expertise and marketing automation capabilities would support the development of sophisticated lead generation and stakeholder engagement programs across portfolio companies. Project management and cross-functional collaboration skills would enhance effectiveness in coordinating marketing initiatives across multiple portfolio companies and investment opportunities simultaneously.

Unique Aspects

The role uniquely combines traditional marketing expertise with financial modeling and investment analysis capabilities, creating opportunities to directly impact investment decision-making and portfolio company strategy development.
Integration with investment teams and portfolio company reporting provides exposure to strategic business decisions and value creation initiatives across multiple industries and market segments.
The emphasis on discretion and strategic clarity reflects the specialized communication requirements of the investment management industry, offering experience in high-stakes stakeholder management and confidential business development activities.
Opportunity to work across multiple portfolio companies and investment opportunities, providing diverse industry exposure and strategic marketing experience that is highly valued in the financial services sector.

Career Growth

Progression to senior marketing leadership roles typically occurs within 2-3 years given the specialized nature of investment industry experience and the strategic importance of marketing capabilities in portfolio company value creation.

Potential Next Roles

Senior Marketing Manager or Marketing Director within investment management or private equity firms Business Development Manager roles focusing on investor relations and capital raising activities Portfolio company advisory positions supporting marketing and growth strategy across investment portfolios Strategic consulting roles specializing in financial services marketing and market analysis

Company Overview

The Eights

The Eights appears to be a boutique investment management or private equity firm based in Sydney, focusing on strategic investments and portfolio company development. The organization emphasizes discretion and strategic clarity, suggesting a sophisticated approach to investment management with a focus on data-driven decision making.

As a specialized investment firm requiring dedicated marketing expertise, The Eights likely operates in the mid-market segment of the Australian investment management industry, competing for deals and portfolio opportunities in a competitive landscape that values analytical rigor and strategic positioning.
Based in Sydney's central business district, the firm is positioned within Australia's primary financial services hub, providing access to the country's most active investment markets and proximity to major institutional investors, portfolio companies, and professional service providers.
The emphasis on discretion, professionalism, and strategic clarity suggests a sophisticated, client-focused work environment that values analytical rigor, confidentiality, and high-quality deliverables typical of boutique investment management firms.
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