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Marketing Specialist - Job Opportunity at Genedata

Basel, Switzerland
Full-time
Entry-level
Posted: July 12, 2025
On-site
CHF 65,000 - 85,000 per year (approximately USD 70,000 - 92,000). This estimate reflects the specialized nature of life sciences marketing, Switzerland's high compensation standards, and the entry-to-mid level positioning of the role within a global technology company.

Benefits

Opportunity to work with cutting-edge life sciences technology and contribute to scientific advancement
International exposure through global customer partnerships and collaboration
Professional development through cross-functional team collaboration and diverse project exposure
Access to advanced marketing automation systems and CRM platforms for skill development
Position within established pharmaceutical and life sciences industry leader

Key Responsibilities

Lead strategic coordination and execution of high-impact marketing initiatives that directly drive business growth and market penetration
Orchestrate comprehensive conference and event planning that positions the company as a thought leader in pharmaceutical R&D and life sciences
Drive multi-channel social media campaigns that enhance brand visibility and engage target audiences across global markets
Execute sophisticated lead generation strategies that directly contribute to sales pipeline development and revenue growth
Implement comprehensive tracking and reporting systems that provide actionable insights for marketing program optimization
Ensure seamless cross-functional alignment that maximizes marketing effectiveness and maintains consistent brand messaging across all touchpoints

Requirements

Education

BSc or MSc degree in a life sciences discipline

Experience

Proven experience (typically 1-3 years) in a marketing support role, project coordination, or administrative role within a marketing environment

Required Skills

Excellent written and verbal communication skills, fluency in English Experience working in cross-functional teams Strong organizational skills Attention to detail Proactive mindset
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Sauge AI Market Intelligence

Industry Trends

The life sciences and pharmaceutical R&D sectors are experiencing unprecedented growth driven by digital transformation, with companies increasingly investing in specialized software solutions for drug discovery and development processes. This creates strong demand for marketing professionals who understand both scientific complexity and technology adoption patterns. B2B SaaS companies in the life sciences space are shifting toward more sophisticated, multi-touch marketing strategies that combine digital campaigns with high-value industry events and conferences. This trend requires marketing specialists who can coordinate complex, integrated campaigns across multiple channels. The pharmaceutical industry's focus on accelerated drug development timelines is driving increased adoption of specialized software platforms, creating opportunities for marketing professionals who can effectively communicate technical benefits to scientific audiences. Marketing automation and CRM integration have become critical components of life sciences marketing, as companies seek to better track and nurture leads through increasingly complex sales cycles that can span multiple years.

Role Significance

Typically operates within a lean marketing team of 5-8 professionals, reporting directly to marketing project management while collaborating closely with product managers, sales teams, and external agencies. The role involves frequent interaction with C-level executives and senior scientists.
This role represents a strategic entry-to-mid level position that serves as a critical bridge between technical subject matter experts and marketing execution. The position offers significant influence over marketing program success while providing structured mentorship and growth opportunities within a specialized industry vertical.

Key Projects

Multi-million dollar pharmaceutical conference participation and sponsorship programs that can generate hundreds of qualified leads Complex product launch campaigns for specialized scientific software platforms with 12-18 month development cycles Integrated digital marketing campaigns targeting specific therapeutic areas or research methodologies Customer success story development and case study creation for high-value enterprise clients Thought leadership content creation supporting subject matter experts in building industry authority

Success Factors

Deep understanding of pharmaceutical R&D workflows and the ability to translate complex scientific concepts into compelling marketing messages that resonate with technical audiences Exceptional project management capabilities with the ability to coordinate multiple stakeholders, vendors, and timelines while maintaining quality standards and meeting strict deadlines Strong analytical mindset with proficiency in marketing automation platforms, CRM systems, and data analysis tools to measure campaign effectiveness and optimize performance Cultural adaptability and international business acumen, given the global nature of pharmaceutical R&D and the company's worldwide customer base Proactive communication skills and the ability to build strong relationships with both internal teams and external partners, vendors, and industry influencers

Market Demand

High demand driven by the convergence of pharmaceutical R&D digitization and specialized B2B marketing expertise. The unique combination of life sciences knowledge and marketing skills creates a competitive advantage in this niche market.

Important Skills

Critical Skills

Scientific communication expertise is absolutely essential as this role requires translating complex pharmaceutical R&D concepts into accessible marketing content. The ability to understand and communicate scientific methodologies, data analysis approaches, and regulatory requirements sets successful candidates apart in this specialized market. Cross-functional collaboration skills are paramount given the complex stakeholder environment including scientists, product managers, sales teams, and external partners. Success depends on building strong relationships across diverse functional areas and managing competing priorities effectively. Project management proficiency with marketing automation platforms represents a core competency that directly impacts campaign effectiveness and lead generation success. Mastery of these systems enables more sophisticated targeting, personalization, and performance measurement.

Beneficial Skills

International business experience and cultural awareness become increasingly valuable as pharmaceutical R&D operates on a global scale with complex regulatory environments across different countries and regions. Data analysis and visualization capabilities using advanced tools enable more sophisticated campaign optimization and performance reporting, providing competitive advantage in demonstrating marketing ROI to senior management. Industry-specific knowledge of regulatory requirements, clinical trial processes, and pharmaceutical commercialization timelines provides credibility with customers and enables more effective positioning of solutions.

Unique Aspects

Rare opportunity to work at the intersection of advanced scientific research and sophisticated B2B marketing, providing exposure to breakthrough pharmaceutical discoveries and life-changing medical innovations
Direct involvement in marketing programs that support drug discovery and development processes, potentially contributing to medications that improve patient outcomes worldwide
Access to exclusive pharmaceutical industry events, conferences, and networking opportunities that are typically restricted to industry insiders
Collaboration with world-renowned scientists and researchers who are leading experts in their therapeutic areas
Exposure to complex, high-value sales cycles that can exceed $1 million in transaction value, providing insight into enterprise-level business development

Career Growth

Advancement to management level typically occurs within 2-3 years, with progression to senior management roles possible within 5-7 years for high performers who demonstrate strategic thinking and leadership capabilities.

Potential Next Roles

Marketing Manager positions with expanded team leadership responsibilities and budget management authority Product Marketing Manager roles focusing on specific therapeutic areas or software platforms Regional Marketing Manager positions overseeing multiple countries or market segments Marketing Operations Manager roles specializing in marketing technology and process optimization Business Development Manager positions leveraging marketing expertise to drive partnership and alliance strategies

Company Overview

Genedata

Genedata operates as a specialized software provider serving the pharmaceutical and biotechnology industries, focusing on research and development workflow optimization. As part of the larger Danaher Corporation ecosystem, the company benefits from substantial resources and global reach while maintaining focus on highly specialized scientific applications.

Positioned as a premium solution provider in the pharmaceutical R&D software market, competing with other specialized technology companies that serve large pharmaceutical companies and research institutions. The company maintains strong relationships with industry leaders and has established credibility in drug discovery and development workflows.
The Basel location represents a strategic advantage given Switzerland's position as a global pharmaceutical hub, providing proximity to major industry players including Roche, Novartis, and numerous biotech companies. This geographic positioning facilitates direct customer relationships and industry networking opportunities.
The company culture emphasizes scientific rigor combined with commercial excellence, reflecting both the technical complexity of the products and the business discipline required in pharmaceutical markets. The environment supports professional development through exposure to cutting-edge scientific research and global business operations.
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