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Member Communication Orchestration Analyst I (Insights Strategy) - Job Opportunity at Navy Federal Credit Union

Vienna, United States
Full-time
Mid-level
Posted: April 16, 2025
Hybrid
USD 85,000 - 115,000 annually based on location and experience level

Benefits

Competitive compensation package with market-leading pay
Comprehensive benefits including healthcare coverage
Professional development and certification support
Work-life balance with structured 8:00AM-4:30PM schedule
Multiple workplace location options between Virginia and Florida
Award-winning workplace culture with strong diversity initiatives

Key Responsibilities

Drive Next Best Action strategy implementation using Pega Customer Decision Hub
Conduct data mining and predictive analytics for marketing insights
Develop and optimize member communication strategies across channels
Collaborate with cross-functional teams on technical solutions
Analyze campaign effectiveness and provide strategic recommendations
Manage marketing automation technology implementation
Support integration between multiple enterprise systems

Requirements

Education

Bachelor's Degree in Marketing, Business, or equivalent

Experience

3-5 years based on scope of responsibilities

Required Skills

Pega CDH and Pega technology Project management Data analysis and mining Marketing automation Cross-functional collaboration Microsoft software applications SQL and analytics tools Communication and presentation skills Problem-solving and negotiation

Certifications

Pega Decisioning Architect certification (required within first year)
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Sauge AI Market Intelligence

Industry Trends

Financial institutions are increasingly focusing on personalized customer engagement through AI-driven decision engines Integration of marketing automation with core banking systems is becoming a critical competitive advantage Rising demand for real-time customer interaction capabilities in the financial sector Growing emphasis on data privacy and regulatory compliance in marketing technology

Role Significance

Typically part of a 5-8 person marketing technology team with matrix reporting structure
Mid-level role with significant technical responsibility and business impact

Key Projects

Marketing automation platform implementation and optimization Customer journey mapping and optimization initiatives Cross-channel communication strategy development Predictive analytics model deployment

Success Factors

Strong understanding of marketing technology stack integration Ability to translate business requirements into technical solutions Experience with data-driven decision making and analytics Excellent stakeholder management skills

Market Demand

High demand with growing emphasis on marketing technology integration in financial services

Important Skills

Critical Skills

Pega platform expertise due to core technology stack Data analysis capabilities for decision making Cross-functional communication skills

Beneficial Skills

Financial services industry knowledge Additional marketing automation platform experience Agile methodology expertise

Unique Aspects

Rare opportunity to work with advanced marketing technology in a credit union environment
Strong focus on member-centric decision making
Combination of technical and business skills development

Career Growth

2-3 years in role before advancement opportunity

Potential Next Roles

Senior Marketing Technology Analyst Marketing Automation Manager Customer Experience Strategy Lead Marketing Analytics Manager

Company Overview

Navy Federal Credit Union

Navy Federal Credit Union is the largest credit union in the United States, serving military members and their families

Industry leader in financial services with strong technology investment
Major operations in Virginia and Florida with national scope
Structured yet innovative environment with strong emphasis on professional development
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