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Partner Marketing Manager:in (all genders) - Deutschsprachig - Job Opportunity at tink GmbH

Berlin, Germany
Full-time
Mid-level
Posted: June 3, 2025
Hybrid
EUR 45,000-65,000 annually based on Berlin market rates for mid-level partner marketing roles in high-growth tech companies, with potential for performance bonuses and equity participation

Benefits

Hybrid work model offering up to 2 days home office weekly, providing exceptional work-life balance flexibility that exceeds many traditional companies
Extended remote work capability of up to 4 weeks annually, enabling global mobility and personal flexibility beyond standard industry offerings
Progressive vacation policy scaling up to 30 days based on tenure, demonstrating long-term employee retention focus
Premium office amenities including specialty coffee, fresh fruit, and breakfast options, creating a hospitality-focused work environment
Subsidized Urban Sports Club membership promoting comprehensive wellness and fitness access across multiple facilities
Monthly 40 EUR SpendIt Card budget providing personalized benefit allocation and immediate value recognition
Regular team events and well-stocked office bar fostering strong team cohesion and social engagement
Prime Berlin-Mitte location at Hackeschen Markt in modern, light-filled office space enhancing daily work experience
Comprehensive visa support and relocation assistance demonstrating commitment to international talent acquisition

Key Responsibilities

Lead execution of comprehensive 360-degree marketing campaigns, driving multi-channel brand presence and customer acquisition across diverse touchpoints
Collaborate on strategic budget planning and allocation for both internal initiatives and partner co-marketing investments, directly impacting financial performance
Design, implement, and optimize performance-driven campaigns while creating detailed analytics reports that inform strategic decision-making
Manage complex partner relationships and cross-functional team coordination, serving as primary liaison for campaign alignment and execution
Develop innovative campaign concepts and performance optimization strategies that drive measurable business growth and market expansion
Execute high-level stakeholder management across creative agencies and strategic partners, ensuring seamless project delivery and relationship maintenance

Requirements

Education

Bachelor/Master degree in relevant field preferred but not mandatory

Experience

First work experience from agency or e-commerce environment and project management

Required Skills

Strong communication skills with confident presentation abilities in German and English meetings Proficiency in Microsoft Office/Google Workspace with advanced presentation building capabilities Cross-functional teamwork and collaboration abilities Native-level German language skills (C2) Excellent English language proficiency (C1) Agency or e-commerce background Project management experience
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Sauge AI Market Intelligence

Industry Trends

Smart home and IoT market experiencing exponential growth with projected CAGR of 25-30% through 2028, driven by increased consumer adoption of connected devices and sustainability consciousness Partner marketing roles becoming increasingly strategic as companies pivot toward ecosystem-based business models, requiring sophisticated cross-platform campaign orchestration German-speaking markets showing particularly strong demand for localized marketing expertise as international tech companies expand into DACH region Performance marketing and data-driven campaign optimization becoming standard requirements as marketing budgets face increased scrutiny and ROI demands

Role Significance

Likely part of 8-12 person marketing team within broader organization of 100-200 employees, collaborating across product, sales, and business development functions
Mid-level position with significant strategic impact, serving as key liaison between internal teams and external partners while managing substantial marketing budgets and campaign performance

Key Projects

Multi-million euro partner co-marketing campaigns with major brands like Google, Apple, and Bosch International market expansion campaigns supporting entry into new European markets Performance optimization initiatives driving customer acquisition cost reduction Cross-platform campaign orchestration spanning digital, retail, and partnership channels

Success Factors

Exceptional relationship management skills to navigate complex partner ecosystems and internal stakeholder requirements Data-driven mindset with ability to translate campaign metrics into actionable business insights and strategic recommendations Cultural agility to work effectively across German and international business environments while maintaining brand consistency Project management excellence to coordinate multiple concurrent campaigns across diverse timelines and stakeholder groups Creative problem-solving ability to develop innovative partnership marketing approaches in competitive smart home market

Market Demand

High demand driven by rapid expansion of IoT/smart home sector and increasing need for German-speaking marketing professionals in Berlin's thriving tech ecosystem

Important Skills

Critical Skills

Native German language proficiency essential for authentic market engagement and partner relationship management in DACH region Cross-functional collaboration skills vital for coordinating complex campaigns across product, sales, and business development teams Performance marketing analytics capability crucial for optimizing multi-million euro campaign investments and demonstrating ROI Stakeholder management expertise necessary for maintaining relationships with high-profile technology partners and internal executives

Beneficial Skills

E-commerce platform experience valuable for understanding customer journey optimization and conversion funnel management International marketing exposure beneficial for supporting company's ongoing European expansion initiatives Technology sector knowledge helpful for understanding smart home product positioning and competitive landscape Agency background advantageous for managing creative development processes and external vendor relationships

Unique Aspects

Opportunity to work with premium technology brands and shape European smart home market development
Exposure to international expansion strategies and cross-cultural marketing approaches in rapidly growing company
Direct impact on sustainability mission through promotion of energy-efficient smart home solutions
Access to cutting-edge IoT technology and emerging market trends in connected home ecosystem
Significant professional development potential given company's growth trajectory and market leadership position

Career Growth

Typical progression to senior role within 18-24 months given company's rapid growth trajectory and expanding international presence

Potential Next Roles

Senior Partner Marketing Manager with expanded territory or vertical responsibility Marketing Manager - Partnerships with team leadership and strategic planning accountability Business Development Manager focusing on strategic partnership development Head of Partner Marketing leading entire partnership marketing function

Company Overview

tink GmbH

tink GmbH operates as Europe's leading smart home platform, having raised over EUR 50 million in funding and serving more than 1.5 million customers across five European markets. The company has established strategic partnerships with major technology brands including Google, Apple, Tado, and Bosch, positioning itself as a comprehensive IoT commerce platform.

Market leader in European smart home retail with strong competitive positioning against traditional electronics retailers and pure-play e-commerce platforms, backed by significant venture capital investment
Headquartered in Berlin with strong German market presence and active expansion across Austria, Netherlands, Belgium, and other European markets, requiring sophisticated localized marketing approaches
International startup environment with over 30 nationalities represented, emphasizing transparency, rapid growth, and innovation while maintaining strong focus on employee development and work-life balance
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