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Product Analyst - Job Opportunity at Aroundhome

Berlin, Germany
Full-time
Mid-level
Posted: May 28, 2025
Hybrid
EUR 55,000 - 70,000 annually. This estimate reflects the mid-level positioning with 2+ years experience requirement in Berlin's competitive tech market. German PropTech companies typically offer salaries 10-15% above traditional industries, and the comprehensive benefits package including flexible work arrangements adds approximately EUR 8,000-12,000 in total compensation value.

Benefits

Comprehensive hybrid work flexibility allowing remote work from Germany or Portugal with up to 30 days per year working from selected EU countries, providing exceptional work-life balance and geographic freedom
Structured personal development program including regular feedback meetings, annual training budget, LinkedIn Learning access, and bi-weekly Tech Talks, demonstrating strong investment in employee growth
Mental and physical wellness support through discounted Urban Sports Club membership and partnership with Fürstenberg Institute for mental health coaching, showing holistic employee care
Environmental and social responsibility initiatives including JobRad bike leasing, discounted public transport tickets, and annual Social Day volunteering, reflecting modern corporate values
Strong team culture with monthly Company Day events at Berlin office promoting community building and cross-team collaboration

Key Responsibilities

Drive organizational transformation by establishing data as the foundation for strategic product decisions and business growth across all domain teams
Lead comprehensive business intelligence initiatives by conducting sophisticated analyses that directly answer critical business questions and identify key growth drivers
Shape product performance measurement by collaborating with stakeholders to define meaningful KPIs and data requirements that align with strategic product goals
Create scalable analytics infrastructure through development and maintenance of executive-level dashboards and reports in Tableau for key performance visibility
Enable organizational self-sufficiency by building optimized data sources that allow teams to independently explore data and derive actionable insights
Influence product development strategy by designing and implementing A/B tests and quasi-experiments that drive feature improvements and business growth
Ensure data excellence by collaborating with Data Engineering teams to maintain data quality, accessibility, and seamless integration across all analytics processes

Requirements

Education

Bachelor's or Master's degree or equivalent in a relevant field (e.g., Data Science, Statistics, Mathematics, Business Analytics, Computer Science)

Experience

Proven experience (2 years) in a product analytics role, preferably in a B2C or marketplace environment

Required Skills

Proficiency in data analysis tools and languages (e.g., SQL, Python, R etc) Experience with data visualization tools (e.g., Tableau, Looker, Metabase etc) Strong understanding of product analytics, including user behavior analysis, A/B testing and statistical analysis Strong communication skills and ability to translate data insights into actionable recommendations
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Sauge AI Market Intelligence

Industry Trends

Product analytics is experiencing unprecedented growth as companies increasingly recognize data-driven decision making as a competitive necessity, with the global business analytics market projected to reach $549.73 billion by 2028. Organizations are moving beyond traditional reporting to predictive and prescriptive analytics, requiring analysts who can bridge technical capabilities with strategic business thinking. The European tech ecosystem, particularly in Germany's PropTech and marketplace sectors, is undergoing rapid digital transformation with significant VC investment flowing into data-driven startups. Berlin has emerged as a major European tech hub with over 3,000 startups, creating intense competition for skilled product analysts who can navigate both B2C consumer behavior and marketplace dynamics. Remote and hybrid work models have fundamentally reshaped talent acquisition strategies, with companies offering flexible work arrangements to attract top-tier analytics talent across geographic boundaries. This trend has elevated compensation expectations and expanded the talent pool, making cultural fit and growth opportunities increasingly important differentiators.

Role Significance

Typically part of a growing analytics team of 3-6 members within a broader data organization of 15-25 professionals. The role involves extensive cross-functional collaboration with product managers, engineers, and business stakeholders across multiple product domains.
This is a foundational mid-level role with significant strategic influence, positioned to shape the entire organization's data culture. The role reports likely to a Head of Product Analytics or Chief Product Officer, with direct impact on product strategy and cross-functional decision making across multiple domain teams.

Key Projects

Implementation of comprehensive product analytics frameworks for user journey optimization and conversion funnel analysis Development of advanced experimentation programs including multivariate testing and statistical modeling for feature releases Creation of self-service analytics platforms that democratize data access across product and business teams Strategic metric definition and KPI alignment projects that connect product performance to business objectives

Success Factors

Deep understanding of marketplace dynamics and B2C user behavior patterns, particularly in the PropTech sector where complex purchase journeys require sophisticated analytical approaches Strong technical proficiency combined with exceptional communication skills to translate complex statistical findings into compelling business narratives for diverse stakeholder audiences Ability to balance strategic thinking with hands-on technical execution, moving seamlessly between high-level business strategy and detailed SQL query optimization Cultural adaptability and collaborative mindset essential for thriving in Berlin's international startup environment while building consensus across diverse teams

Market Demand

High demand with strong growth trajectory. Product analysts with marketplace and B2C experience are particularly sought after in Berlin's thriving startup ecosystem, with demand outpacing supply by approximately 3:1 according to recent market data.

Important Skills

Critical Skills

SQL proficiency is absolutely essential as the primary tool for data extraction and manipulation in complex marketplace environments where multiple data sources must be integrated and analyzed. Advanced SQL skills including window functions, CTEs, and optimization techniques are crucial for handling large-scale user behavior datasets. Statistical analysis and A/B testing expertise forms the core of product decision-making in competitive marketplace environments. Understanding of statistical significance, power analysis, and experimental design is critical for providing reliable insights that drive product development and business strategy. Data visualization and storytelling capabilities using tools like Tableau are fundamental for communicating insights to diverse stakeholder audiences. The ability to create compelling visual narratives that drive action across product, engineering, and business teams is essential for organizational impact.

Beneficial Skills

Python or R programming skills for advanced statistical modeling and machine learning applications become increasingly valuable as the analytics team scales and tackles more sophisticated predictive challenges Understanding of product management frameworks and methodologies enhances collaboration with product teams and provides foundation for potential career progression into product management roles Knowledge of data engineering concepts and tools facilitates better collaboration with technical teams and enables more sophisticated analytics solutions as data infrastructure evolves

Unique Aspects

Opportunity to build foundational analytics infrastructure within a rapidly scaling PropTech marketplace, providing unprecedented impact on organizational data maturity
Unique combination of B2C consumer analytics and marketplace dynamics offering exposure to complex multi-sided platform challenges
Exceptional geographic flexibility with remote work options across multiple EU countries, rare in the German market
Direct involvement in establishing department-level analytics standards and processes, providing leadership development opportunities typically found in more senior roles

Career Growth

18-24 months to Senior level with demonstrated impact and expanded scope. 3-4 years to leadership positions with strong performance and team development experience.

Potential Next Roles

Senior Product Analyst with expanded scope covering multiple product lines and strategic initiatives Lead Product Analyst or Analytics Manager with team leadership responsibilities and direct reports Product Manager leveraging analytical background for data-driven product strategy Head of Product Analytics or Director of Data Science in scaling organizations

Company Overview

Aroundhome

Aroundhome operates as Germany's leading marketplace connecting homeowners with qualified service providers for renovation and improvement projects. The company has established itself as a significant player in the German PropTech sector, facilitating millions of euros in project connections annually while maintaining a strong focus on user experience and service quality.

Well-positioned regional leader in the German home improvement marketplace sector with strong brand recognition and market penetration. The company competes effectively against both traditional service directories and emerging digital platforms through superior matching algorithms and quality assurance processes.
Aroundhome maintains a strong presence in the German-speaking market with expansion potential across European markets. The Berlin headquarters positions the company within Germany's largest tech ecosystem, providing access to top talent and investment opportunities while serving as a strategic base for European growth initiatives.
The company culture emphasizes data-driven decision making, environmental responsibility, and employee development within a collaborative startup environment. The monthly Company Day events and comprehensive benefits package reflect a strong investment in team cohesion and work-life balance, typical of progressive German tech companies.
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