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Product Marketing Manager - Job Opportunity at Visa

New York, United States
Full-time
Senior
Posted: March 15, 2025
Hybrid
USD 119,100 - 190,400 per year

Benefits

Comprehensive 401(k) plan with competitive matching
Premium medical, dental and vision coverage
Advanced FSA/HSA options for tax optimization
Life insurance with family protection features
Generous PTO policy aligned with industry leaders
Holistic wellness program with modern health initiatives

Key Responsibilities

Drive strategic B2B marketing initiatives for Visa Open Banking Solutions with focus on A2A payments growth
Lead comprehensive sales enablement strategy to enhance client-facing team effectiveness
Develop and execute partner/reseller marketing strategies to accelerate market adoption
Create high-impact marketing content and sales collateral across multiple channels
Manage marketing budget and strategic planning processes
Optimize digital presence and SEO strategy for maximum market visibility

Requirements

Education

Bachelors Degree (or Advanced degree with less experience)

Experience

5+ years relevant work experience

Required Skills

B2B product marketing expertise Strategic thinking and planning Digital marketing campaign management Marketing technology proficiency Advanced communication and storytelling Partner relationship management Budget management Project execution
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Sauge AI Market Intelligence

Industry Trends

The payments industry is experiencing rapid transformation with open banking becoming a crucial competitive differentiator for financial institutions Account-to-Account (A2A) payments are gaining significant traction as businesses seek more cost-effective and efficient payment solutions Integration of traditional payment rails with modern fintech solutions is creating new market opportunities

Salary Evaluation

The offered salary range aligns with market standards for senior product marketing roles in fintech, reflecting the strategic importance of open banking initiatives

Role Significance

Likely works within a matrix structure collaborating with 10-15 team members across product, sales, and marketing functions
Senior strategic position with direct impact on Visa's open banking market penetration and revenue growth

Key Projects

Open banking solution market expansion initiatives Partner ecosystem development programs Sales enablement framework development Market positioning and competitive strategy implementation

Success Factors

Deep understanding of both traditional banking infrastructure and modern fintech landscape Ability to translate complex technical solutions into compelling market narratives Strong stakeholder management skills across multiple organizational levels Data-driven approach to marketing strategy and execution

Market Demand

High demand position due to the growing emphasis on digital payment transformation and open banking adoption across the financial services sector

Important Skills

Critical Skills

B2B marketing expertise specifically in financial services Strategic planning and execution capabilities Technical understanding of payment systems and open banking Cross-functional leadership and influence skills

Beneficial Skills

International market experience Regulatory knowledge in financial services Data analytics and market intelligence capabilities Experience with API-based products and services

Unique Aspects

Rare opportunity to influence the evolution of global payment systems
Direct involvement in shaping open banking standards and adoption
Exposure to cutting-edge payment technologies and market trends

Career Growth

2-4 years in role with potential for advancement based on market impact and revenue contribution

Potential Next Roles

Director of Product Marketing Head of Open Banking Solutions VP of Marketing Strategy Digital Payments Innovation Leader

Company Overview

Visa

Visa maintains global leadership in payment technology, processing billions of transactions annually across 200+ countries

Industry pioneer with significant competitive advantages in network scale and security infrastructure
Strong presence in New York financial hub, strategic for fintech partnerships and banking relationships
Innovation-focused environment with emphasis on technology leadership and market transformation
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  • Salary estimates and market demand analysis
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  • Critical success factors and key skills
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