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Product Marketing Manager - Job Opportunity at Comcast Corporation (FreeWheel)

London, United Kingdom
Full-time
Senior
Posted: April 10, 2025
Hybrid
GBP 80,000 - 120,000 per year based on London market rates for senior product marketing roles in ad tech

Benefits

Comprehensive benefits package including healthcare
Work-life balance initiatives
Professional development opportunities
International travel opportunities
Best-in-class benefits package customized to individual needs
Physical, financial and emotional support programs

Key Responsibilities

Lead international product marketing initiatives from strategy to execution
Conduct comprehensive market and competitive analysis across global regions
Develop and execute go-to-market strategies for new product launches
Create compelling product positioning and value propositions
Drive demand generation through thought leadership and press relations
Enable sales teams with strategic tools and training
Manage customer engagement and feedback processes

Requirements

Education

Master's degree in marketing, Business Administration, or related field

Experience

Minimum of 5 years of experience in Product Marketing roles within the ad tech industry

Required Skills

Strong analytical skills Excellent communication and presentation abilities Leadership and cross-functional team management Digital marketing tools proficiency International market expertise Product marketing strategy development Sales enablement Market research and analysis
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Industry Trends

The ad tech industry is experiencing rapid consolidation with major players like FreeWheel expanding their global footprint through strategic acquisitions and partnerships Video advertising technology is becoming increasingly sophisticated with the integration of AI and machine learning for targeting and optimization Cross-screen advertising solutions are becoming critical as consumption patterns fragment across devices and platforms Privacy regulations and cookie deprecation are driving innovation in contextual and first-party data solutions

Role Significance

Likely part of a 5-8 person product marketing team, collaborating with larger cross-functional groups of 20-30 people
Senior individual contributor role with significant strategic influence on international product marketing direction

Key Projects

International product launches and market expansion initiatives Competitive positioning and market differentiation strategies Sales enablement and go-to-market program development Strategic market research and customer insight programs

Success Factors

Deep understanding of international video advertising markets and technology trends Ability to translate complex technical capabilities into compelling value propositions Strong stakeholder management across multiple regions and functions Strategic thinking combined with execution excellence Data-driven decision-making capability

Market Demand

High demand with growing emphasis on international expertise and video advertising technology understanding

Important Skills

Critical Skills

Ad tech industry expertise with focus on video advertising International market understanding and cross-cultural communication Strategic marketing and go-to-market planning Data analysis and insight generation Cross-functional leadership

Beneficial Skills

Additional languages Experience with programmatic advertising Understanding of broadcast and digital convergence Privacy regulation knowledge Project management certification

Unique Aspects

Role combines both technical and marketing expertise in a rapidly evolving industry
International scope provides exposure to diverse markets and challenges
Position at intersection of traditional media and advanced advertising technology
Opportunity to influence global product strategy

Career Growth

2-3 years in role before advancement opportunity, depending on performance and market conditions

Potential Next Roles

Director of Product Marketing Head of Marketing Chief Marketing Officer Product Strategy Director Regional Marketing Director

Company Overview

Comcast Corporation (FreeWheel)

FreeWheel, as part of Comcast Corporation, is a leading provider of advertising technology solutions in the global media ecosystem

Top-tier player in the video advertising technology space with significant market share and technological advantages
Strong international presence with offices in nine countries, indicating serious commitment to global market expansion
Corporate environment with emphasis on innovation, customer focus, and collaborative problem-solving
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