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Produktmanager (m/w/d) - Job Opportunity at DEKRA Arbeit GmbH

Tübingen, Germany
Full-time
Mid-level
Posted: February 24, 2025
On-site
EUR 55,000 - 70,000 annually based on location and experience level in the German market

Benefits

Competitive base salary with performance-based bonuses
Holiday and Christmas bonus payments
Industry-standard BAP collective agreement benefits
Potential for permanent position conversion
Professional development opportunities
Comprehensive benefits package aligned with German market standards

Key Responsibilities

Strategic development and execution of proactive PR initiatives and agenda setting for market visibility
Product launch strategy development and implementation including market positioning
Executive communications management including briefing preparation and media relations
Press test drive program coordination and stakeholder management
PR budget management and performance tracking

Requirements

Education

Master's degree or Diploma in Marketing, Communications or Media Sciences

Experience

3-5 years in PR within consumer segments

Required Skills

Excellent English language proficiency Additional language skills advantageous Creative thinking Flexibility Strong communication abilities Stress resilience High motivation
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Sauge AI Market Intelligence

Industry Trends

The automotive and mobility sector in Germany is experiencing rapid transformation towards digital and sustainable solutions, creating increased demand for PR professionals who can navigate complex stakeholder communications. Growing emphasis on integrated marketing communications requiring product managers to possess both traditional PR skills and digital marketing expertise. Rising importance of sustainability communications and ESG messaging in product marketing strategies.

Role Significance

Likely part of a 5-8 person marketing/communications team, with matrix reporting to product development
Mid to senior-level position with significant strategic impact on product launch success and brand perception

Key Projects

New product launch campaigns integrating traditional and digital channels Stakeholder communications strategy development and implementation Brand positioning and market perception management Executive communication program development

Success Factors

Strong understanding of German automotive/mobility market dynamics and media landscape Ability to balance technical product knowledge with compelling storytelling Excellent stakeholder management skills across multiple organizational levels Strategic thinking combined with hands-on execution capabilities

Market Demand

High demand with strong growth potential due to industry transformation needs and increasing focus on strategic communications in the automotive sector

Important Skills

Critical Skills

Strategic communications planning and execution in B2C context Stakeholder management across multiple levels English language business proficiency Project management and budget control

Beneficial Skills

Additional language skills for international coordination Digital marketing and social media expertise Understanding of automotive/mobility industry trends Change management capabilities

Unique Aspects

Combination of traditional German corporate stability with dynamic staffing industry growth
Opportunity to shape product communication strategy in transformation period
Strong potential for permanent position conversion indicating long-term career potential

Career Growth

2-3 years in role before advancement opportunity, with potential for faster progression based on performance and market conditions

Potential Next Roles

Senior PR Manager Head of Communications Marketing Director Brand Strategy Director

Company Overview

DEKRA Arbeit GmbH

DEKRA is a global leader in technical testing and certification services, with the staffing division (DEKRA Arbeit) being a strategic growth area

Top 10 position in German staffing market with strong European presence and growth trajectory
Significant presence in Tübingen region with strong local network and industry connections
Professional German corporate environment with emphasis on quality and precision, balanced with innovation and growth mindset
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  • Salary estimates and market demand analysis
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  • Critical success factors and key skills
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