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Public Relations Manager - Job Opportunity at Nightingale College

Remote, US
Full-time
Senior
Posted: April 17, 2025
Remote
USD 96,000-108,000 per year

Benefits

Professional development opportunities in healthcare PR
Remote work flexibility
Travel coverage for orientation in Salt Lake City
Career advancement potential in healthcare education sector

Key Responsibilities

Lead regional PR strategy and earned media initiatives
Manage and develop team of PR specialists
Drive media relationship development across healthcare sector
Generate and place strategic content in regional media outlets
Track and analyze media coverage metrics and competitive landscape
Coach and mentor PR team members for skill development

Requirements

Education

Bachelor's degree in PR, Journalism, Communications, or related field; Master's preferred

Experience

10 years PR and media relations experience

Required Skills

Media relations expertise Team management Written and oral communications MS Office proficiency Story development and pitching Regional media landscape understanding
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Sauge AI Market Intelligence

Industry Trends

Healthcare education sector is experiencing rapid digital transformation, creating increased demand for sophisticated PR strategies Growing focus on diversity and inclusion in healthcare education is shaping institutional messaging and outreach Rise of remote learning models is requiring new approaches to regional media engagement

Salary Evaluation

The offered salary range of $96,000-108,000 is competitive for a senior PR role in healthcare education, though slightly below similar positions in major metropolitan markets

Role Significance

Regional team structure suggests 3-5 direct reports typical for this sector and organization size
Senior leadership position with significant influence on institutional reputation and market presence

Key Projects

Regional media strategy development Brand positioning in healthcare education market Crisis communication management Stakeholder story development campaigns

Success Factors

Deep understanding of healthcare education landscape Strong regional media network development capabilities Ability to translate complex healthcare topics into compelling narratives Experience managing remote teams effectively

Market Demand

High demand anticipated due to healthcare sector growth and increasing focus on nursing education accessibility

Important Skills

Critical Skills

Healthcare sector PR expertise with ability to navigate complex regulatory environment Remote team management capabilities essential for distributed workforce Strategic storytelling skills crucial for highlighting institutional impact

Beneficial Skills

Healthcare policy knowledge Social media strategy expertise Data analytics for PR measurement Crisis communication experience

Unique Aspects

Focus on rural healthcare landscape transformation
Strong emphasis on diversity in healthcare education
Innovative blended-distance learning model
Direct impact on healthcare workforce development

Career Growth

2-4 years in role typical before advancement, depending on organizational growth and market conditions

Potential Next Roles

Director of Communications VP of Public Relations Chief Communications Officer Healthcare Education Marketing Executive

Company Overview

Nightingale College

Nightingale College is an innovative healthcare education provider focused on nursing education through blended-distance learning

Growing presence in nursing education with over 3,400 graduates, positioning as a digital transformation leader
Multi-regional operation with focus on underserved communities
Mission-driven environment with emphasis on diversity, inclusion, and professional development
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