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Quantitative Analyst (Marketing) - Job Opportunity at MacGillivray Injury & Insurance Law

New Glasgow, Canada
Full-time
Mid-level
Posted: March 31, 2025
On-site
CAD 75,000 - 95,000 annually based on location, required education level, and specialized industry focus

Benefits

Premium Healthcare Package - Comprehensive coverage including dental, vision, and extended health
Financial Security Suite - RRSP matching and life/disability insurance
Work-Life Balance Benefits - Employee assistance program and wellness initiatives
Workplace Perks - On-site parking and flexible arrangements

Key Responsibilities

Strategic Digital Campaign Leadership - Develop and execute data-driven marketing strategies across multiple channels
Analytics & Performance Optimization - Monitor KPIs and implement improvements using advanced analytics tools
Budget Management & ROI Optimization - Oversee campaign budgets and maximize return on marketing investments
Cross-functional Collaboration - Work with content and design teams to create high-converting marketing assets
Market Research & Competitive Analysis - Conduct ongoing research to maintain competitive advantage

Requirements

Education

Master's degree in Marketing, Business, Data Analytics, or related field

Experience

3+ years of experience in digital marketing

Required Skills

Google Ads management Google Analytics Google Tag Manager Data visualization Paid search Display advertising Remarketing strategies SEO Website analytics Analytical and problem-solving skills
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Sauge AI Market Intelligence

Industry Trends

Legal marketing is experiencing a significant digital transformation, with increased focus on data-driven client acquisition strategies and marketing attribution modeling The intersection of legal services and digital marketing requires specialists who can balance ethical considerations with aggressive growth strategies There's growing emphasis on first-party data collection and analysis due to privacy regulations and cookie deprecation

Role Significance

Likely part of a small but specialized marketing team of 3-5 professionals, typical for regional law firms
Mid-level position with significant strategic influence on firm's digital presence and client acquisition strategy

Key Projects

Development and optimization of multi-channel digital marketing campaigns Implementation of advanced tracking and attribution systems Creation of data-driven client acquisition strategies Marketing automation and lead nurturing program development

Success Factors

Strong understanding of legal industry marketing regulations and compliance requirements Ability to translate complex legal services into compelling digital marketing messages Advanced analytical skills with focus on ROI optimization Experience in local market targeting and community-focused marketing

Market Demand

High demand with growing trajectory as legal firms increasingly compete in digital spaces and require sophisticated marketing analytics capabilities

Important Skills

Critical Skills

Digital Marketing Analytics - Essential for driving ROI and proving marketing effectiveness Legal Industry Knowledge - Critical for understanding client journey and compliance requirements Marketing Technology Stack Management - Crucial for implementing and maintaining digital marketing infrastructure

Beneficial Skills

Project Management Content Marketing Strategy Marketing Automation CRM Experience Local SEO Expertise

Unique Aspects

Rare opportunity to specialize in legal marketing analytics in Atlantic Canada
Combination of traditional legal services with modern digital marketing approach
Strong focus on data-driven decision making in traditionally relationship-based industry

Career Growth

2-3 years in role before advancement opportunity, depending on performance and firm growth

Potential Next Roles

Marketing Director Digital Strategy Director Head of Marketing Analytics Client Acquisition Manager

Company Overview

MacGillivray Injury & Insurance Law

Regional leader in personal injury law serving Atlantic provinces with strong community presence and established reputation

Well-positioned mid-sized law firm with growing digital presence and established client base
Significant player in Atlantic Canada's legal market with potential for expanded territorial reach
Professional environment with emphasis on work-life balance and collaborative team structure, typical of established regional law firms
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