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Regional Social Media Program Manager - Job Opportunity at Hilti

Hong Kong, Hong Kong
Full-time
Senior
Posted: January 14, 2025
On-site
HKD 600,000 - 900,000 per year

Benefits

Career mobility opportunities across global locations
Professional development programs
Multicultural work environment
Recognition as top workplace (4th Best Workplaces in Asia 2024)
International exposure and travel possibilities

Key Responsibilities

Develop and execute strategic social media programs across 5 North Asian markets
Lead influencer marketing initiatives in construction and industrial sectors
Design and implement employee advocacy programs
Manage cross-functional collaboration with global digital teams
Own budget allocation and ROI optimization for social media initiatives
Drive performance analytics and strategic reporting

Requirements

Education

Bachelor's degree required, Master's preferred in Marketing, Communications or related field

Experience

5+ years in social media marketing, 2+ years in program management

Required Skills

Social media strategy development Influencer marketing management Program management Analytics and reporting Budget management Cross-cultural communication English fluency North Asian language proficiency Project management Social media analytics tools
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Industry Trends

Increasing focus on employee advocacy in B2B marketing Growing importance of localized social media strategies in Asian markets Rise of technical influencers in construction sector Integration of social selling with traditional B2B sales

Role Significance

Likely leads 3-5 direct reports with matrix management of country teams
Senior strategic position with regional influence

Key Projects

Regional social media strategy alignment Influencer program development Employee advocacy platform launch Cross-market content standardization Digital transformation initiatives

Success Factors

Cultural intelligence and market sensitivity Balance between global standards and local execution Strong stakeholder management across multiple countries Technical industry understanding Data-driven decision making ability

Market Demand

High demand due to complex multi-market scope and technical industry focus

Important Skills

Critical Skills

Multi-market social media expertise Strategic program management Cross-cultural communication Technical industry understanding Data analytics capabilities

Beneficial Skills

Construction industry knowledge Change management experience Marketing automation expertise Content creation skills Digital transformation experience

Unique Aspects

Rare combination of technical B2B and social media expertise required
Multi-market scope across diverse Asian markets
Bridge role between global strategy and local execution
Construction industry focus with digital transformation element

Career Growth

2-4 years in role before advancement

Potential Next Roles

Head of Digital Marketing Regional Marketing Director Global Social Media Director Digital Transformation Leader

Company Overview

Hilti

Global leader in construction technology and tools

Premium market position with strong B2B focus
Significant presence across North Asia with established market leadership
Innovation-driven, professional development focused, multicultural environment
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