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Product Marketing Manager - Job Opportunity at Cox Automotive

Atlanta, US
Full-time
Senior
Posted: May 11, 2025
Hybrid
USD 99,000 - 165,000 per year

Benefits

Competitive 401(k) with generous company match
Comprehensive healthcare coverage
Life and disability insurance
Flexible vacation policy
Pet insurance with comprehensive coverage
Travel and car purchase discounts
Adoption assistance program
Wellness program with 160 hours paid time
Professional development and education support
Seven paid holidays annually
Flexible bereavement leave
Military leave support
Volunteer time off program

Key Responsibilities

Lead strategic B2B product positioning and messaging for Autotrader's digital solutions
Drive market intelligence and competitive analysis to inform product strategy
Develop and execute comprehensive marketing campaigns across digital channels
Manage cross-functional relationships with Product, Sales, and Operations teams
Create and maintain product marketing collateral and sales enablement materials
Execute targeted research to understand market trends and buyer behavior
Own product launch strategies and implementation
Develop thought leadership content and industry insights
Monitor and optimize marketing program effectiveness
Manage relationships with external marketing agencies

Requirements

Education

Bachelor's degree in Marketing, Advertising, Communications, or related field

Experience

6 years in B2B, brand or product marketing

Required Skills

Strategic marketing planning Project management Market research and analysis Budget management Agency management Microsoft Office proficiency Social media platform expertise Written and verbal communication Presentation skills Cross-functional collaboration Creative brief development
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Sauge AI Market Intelligence

Industry Trends

Digital automotive retail transformation is accelerating, driving increased demand for sophisticated marketing solutions Integration of traditional automotive retail with digital platforms is creating new opportunities for innovative marketing approaches Growing emphasis on data-driven marketing strategies in the automotive sector Shift towards omnichannel marketing solutions in automotive retail

Salary Evaluation

The offered salary range of USD 99,000-165,000 is competitive for senior product marketing roles in the automotive technology sector, particularly considering the hybrid work arrangement and comprehensive benefits package

Role Significance

Likely part of a marketing team of 8-12 professionals, with matrix reporting relationships across product and sales teams
Senior individual contributor role with significant strategic influence on product positioning and go-to-market strategy

Key Projects

Cross-brand integration initiatives Digital marketing solution launches Market research and competitive analysis programs Sales enablement and training programs

Success Factors

Deep understanding of automotive retail marketplace dynamics Ability to translate complex technical products into compelling value propositions Strong cross-functional leadership skills Data-driven decision-making capability Strategic thinking combined with tactical execution expertise

Market Demand

High demand with growing importance as automotive retail continues digital transformation

Important Skills

Critical Skills

Product marketing strategy development in complex B2B environment Cross-functional leadership and stakeholder management Market research and competitive analysis expertise Digital marketing campaign management

Beneficial Skills

Automotive industry knowledge Marketing automation platform expertise Data analytics and visualization skills Change management experience

Unique Aspects

Rare opportunity to work across major automotive brands
Significant influence on digital transformation of automotive retail
Complex B2B marketing environment with multiple stakeholder groups

Career Growth

2-3 years in role before advancement opportunity, depending on performance and organizational growth

Potential Next Roles

Senior Product Marketing Manager Director of Product Marketing Head of Marketing Strategy Marketing Director

Company Overview

Cox Automotive

Cox Automotive is a leading provider of automotive solutions and services, operating major brands including Autotrader and Kelley Blue Book

Industry leader in automotive retail technology and services with significant market influence
Strong national presence with particular emphasis in major automotive markets
Progressive technology company culture with emphasis on work-life balance and professional development
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  • Salary estimates and market demand analysis
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  • Critical success factors and key skills
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