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Sales Manager / Director (Backpack & luggage) - Job Opportunity at Michael Page

Hong Kong, Hong Kong
Full-time
Senior
Posted: March 23, 2025
Hybrid
USD 120,000 - 180,000 annually plus performance bonuses, based on APAC regional director level compensation in premium consumer goods sector

Benefits

Competitive compensation package in premium retail sector
Career advancement in multinational environment
Regional travel opportunities
Flexible work location options
Professional development and leadership training

Key Responsibilities

Lead APAC regional sales strategy development with P&L responsibility
Drive strategic partnerships with major distributors and key accounts
Direct and mentor sales team across multiple markets
Develop market expansion initiatives in Southeast Asia
Execute brand licensing strategy for premium products
Provide strategic input for product development and marketing
Manage competitor analysis and market intelligence
Foster relationships with global brand partners

Requirements

Education

Bachelor's degree in Business Administration, Marketing, or related field (Master's preferred)

Experience

8+ years in bags, luggage, footwear, or apparel industry

Required Skills

Strategic sales management Market analysis Team leadership Relationship building Negotiation Business development Regional market knowledge English fluency Asian language proficiency (preferred)
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Sauge AI Market Intelligence

Industry Trends

The premium luggage sector is experiencing significant post-pandemic recovery with projected 6.5% CAGR through 2025 Southeast Asian markets are showing accelerated growth in premium lifestyle products, particularly in Singapore and Malaysia Brand licensing in luxury goods is becoming increasingly strategic as companies seek to expand market reach without capital-intensive manufacturing investments Digital transformation in distribution channels is creating new opportunities for market expansion

Role Significance

Likely managing a team of 5-8 direct reports across different markets with matrix responsibility for larger distributed sales force
Director-level position with significant strategic influence on regional business development and brand expansion

Key Projects

Regional market expansion strategies for licensed premium brands Distribution network optimization and digital transformation initiatives Key account partnership development programs Sales team capability building and performance enhancement

Success Factors

Deep understanding of APAC premium retail dynamics and cultural nuances Strong track record in managing licensed brand relationships and stakeholder expectations Proven ability to build and maintain high-level business relationships across diverse markets Experience in transforming sales organizations and driving performance improvement

Market Demand

High demand with limited talent pool, particularly for candidates with combined luxury goods and APAC market expertise

Important Skills

Critical Skills

Brand management expertise - essential for maintaining licensed brand integrity and relationships Strategic sales leadership - crucial for driving regional growth and market expansion Cross-cultural communication - vital for success across diverse APAC markets Stakeholder management - key for managing complex relationships with licensors and distributors

Beneficial Skills

Digital commerce understanding Supply chain management knowledge Product development insight Retail operations experience

Unique Aspects

Rare combination of premium product category and extensive regional scope
Opportunity to work with multiple global brands in licensing capacity
Strategic role in high-growth APAC markets with significant expansion potential

Career Growth

Typical tenure of 3-4 years before progression to larger P&L responsibility or global role

Potential Next Roles

Regional Managing Director Global Sales Director General Manager of larger business unit Country CEO for luxury goods company

Company Overview

Michael Page

Premium products manufacturer with significant brand licensing portfolio, indicating strong market position and established industry relationships

Mid to large-sized player in premium bags and luggage sector with multiple global brand partnerships
Significant APAC footprint with particular focus on Southeast Asian markets
Professional multinational environment with emphasis on cross-cultural collaboration and results-oriented performance
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